Content Creator

About the Role: Content Creator

Keystone Recruitment is seeking a flexible hourly contractor for a Content Creator position, operating globally and remotely. This role involves producing engaging content across diverse platforms and meticulously documenting creative workflows. You will be instrumental in creating social media posts, articles, videos, and graphics tailored for various audience segments.

Key Responsibilities

• Multi-Platform Content Creation: Develop compelling blog posts, social media content, short videos, infographics, and email campaigns specifically designed for different audience segments and digital platforms.
• Content Strategy & Planning: Conduct thorough research on relevant topics, establish comprehensive content calendars, and ensure all deliverables align seamlessly with marketing objectives and the brand's established voice across all digital channels.
• Creative Process Documentation: Clearly articulate the rationale behind content creation decisions, elaborate on audience targeting strategies, and detail performance optimization techniques through well-structured written explanations.
• Performance Analysis & Optimization: Diligently track content engagement metrics, analyze performance data, and continuously refine content strategies based on insights derived from analytics and direct audience feedback.
• Asset Organization & Delivery: Efficiently organize multimedia files, meticulously maintain content libraries, and deliver all final assets in the precise format required for each specific platform.

Required Skills

• Proficient in content writing and editing for various formats (articles, social copy, email).
• Basic graphic design and video editing capabilities.
• Strong proficiency across major social media platforms (LinkedIn, Instagram, TikTok, X).
• Experience with Content Management Systems (WordPress, HubSpot, or similar).
• Ability to use analytics tools (Google Analytics, platform insights) for performance tracking.
• Exceptional written communication and storytelling abilities.

Technical Tools Used

• Content creation platforms (Canva, Adobe Express, CapCut).
• CMS and publishing tools.
• Social media schedulers (Buffer, Hootsuite).
• Basic video/photo editing software.
• Analytics and performance tracking tools.

Preferred Qualifications

• Prior experience working effectively in remote, distributed team environments.
• A professional background in marketing, communications, or a related field.
• A strong portfolio showcasing a diverse range of content projects.

Key skills/competency

• Content Creation
• Social Media Management
• Video Editing
• Graphic Design
• Content Strategy
• SEO Content
• Digital Marketing
• Copywriting
• Performance Analytics
• Workflow Documentation