Sr. Email Marketing Consultant

About the Job

KeyBank is actively seeking an experienced Sr. Email Marketing Consultant to join its dedicated Email team. In this pivotal role, you will be instrumental in the end-to-end development and execution of email campaigns and journeys for key initiatives, ensuring measurable impact and alignment with business objectives.

You will meticulously plan, develop, manage, and execute email campaigns and journeys, encompassing all phases from email development and campaign setup to execution, comprehensive testing, deployment, in-depth analysis, and ongoing optimization.

Cultivating strong working relationships, you will collaborate extensively with internal partners to produce effective and measurable marketing outcomes, driving engagement and achieving business goals.

Essential Job Functions

• Develop, build, and deploy email campaigns and journeys, including HTML development/editing, meticulous campaign setup, thorough testing, secure deployment, insightful analysis, and continuous optimization.
• Act as a strategic and collaborative advisor for various lines of business (LOBs), providing expert email marketing advice and guiding program ideation and optimizations to enhance engagement.
• Deliver assigned marketing emails efficiently within defined scope and timeline, ensuring quality and adherence to best practices.
• Manage comprehensive reporting and tracking functions for all assigned campaigns and journeys, providing clear performance insights.
• Champion a 'test and learn' mindset, recommending and implementing A/B tests and other strategies to optimize email outcomes and improve ROI.
• Analyze and interpret email performance metrics and conversion data rigorously, providing actionable recommendations to enhance email programs and campaigns.
• Ensure all email communications strictly follow industry best practices and KeyBank's rigorous Compliance requirements.
• Implement dynamic content for advanced personalization and precise segmentation of emails, as required, to maximize relevance and effectiveness.

Required Qualifications

• Bachelor’s Degree with a minimum of 3-5 years of professional experience in email marketing.
• Solid knowledge of email marketing concepts, key metrics, design principles, and industry best practices.
• Proven experience with at least one major Email Service Provider (ESP).
• Familiarity with Adobe Campaign or Adobe Journey Optimizer, or Salesforce Marketing Cloud (SFMC) is a significant plus.
• Working knowledge of HTML and CSS specifically for email development.
• Strong ability to analyze, summarize, and interpret email metrics to gauge success and optimize programs, moving logically from findings to concrete conclusions.
• Demonstrated excellent attention to detail, high level of organization, and proficiency in multi-tasking across various projects.
• Robust project and time management skills, capable of handling multiple deadlines effectively.
• Ability to work independently with minimal supervision, while proactively sharing timely status updates and information with partners.
• Capacity to prepare and present data and findings in a concise, understandable, and impactful format.
• Ability to adapt quickly to changing priorities and operate effectively in a dynamic environment.

Compensation And Benefits

This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience, and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Key skills/competency

• Email Marketing
• Campaign Management
• HTML/CSS
• Adobe Campaign/SFMC
• Data Analysis
• Marketing Strategy
• Email Optimization
• Project Management
• Compliance
• Personalization