Marketing Manager (Automotive)
Key Cars Auto Group · Milford, CT
- On site
- Full-time
- $85,000 / year
- Milford, CT
Job highlights
- Drive automotive marketing strategy and lead generation.
- Manage digital presence, social media, and content.
- Oversee events, sponsorships, and community engagement.
- Optimize customer journey from click to keys.
- Collaborate with sales for impactful marketing campaigns.
About the role
Marketing Manager Automotive
We are seeking a dynamic, results-driven Marketing Manager to oversee the brand presence and lead-generation efforts for our dealer group. In this role, you will be the architect of our marketing strategy, ensuring our message is consistent across our websites, social media, and community events. The ideal candidate is a creative storyteller who lives for data-driven results and understands how to move metal in a competitive market.
Key Responsibilities
- Strategy and Budgeting: Develop and execute an annual marketing calendar that aligns with manufacturer (OEM) incentives and sales goals. Manage the marketing budget to ensure maximum ROI.
- Digital Presence: Oversee dealership websites (SEO, and content updates) and manage all third-party listing sites (e.g., CarGurus).
- Social Media and Content: Lead the strategy for platforms like Facebook, Instagram, and TikTok. Create engaging organic content and manage targeted paid social campaigns.
- Events and Community: Plan and execute showroom events, new model launches, and community sponsorships to drive foot traffic and local brand loyalty.
- Lead Generation and CRM: Work closely with the Sales Departments and Business Development Center (BDC) to track lead quality and optimize the customer journey from “click to keys.”
- Reputation Management: Monitor and respond to online reviews (e.g., Google, Yelp) to maintain a high-ranking digital reputation.
- Creative Direction: Coordinate with videographers, photographers, and graphic designers to produce high-quality assets for digital and traditional media.
Qualifications And Skills
- Experience: 3-5 years in marketing, preferably in the automotive industry or high-ticket retail.
- Technical Savvy: Proficiency with Meta Business Suite, Google Analytics 4, and Automotive CRM software (e.g., VinSolutions, DealerTrack).
- Creative Flair: Experience in basic content creation (Canva, CapCut, or Adobe Premiere).
- Communication: Exceptional writing skills for ad copy.
- Analytical Mind: Ability to interpret “cost per lead” and “cost per sale” data to pivot strategies quickly.
- Travel Requirements: Regular travel between our four dealership locations in Milford, Manchester, and Middletown, Connecticut. A valid driver's license and reliable transportation are required.
We are an equal opportunity employer and prohibit discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Why Join Us?
“We don’t just sell cars; we build relationships. We are looking for a marketing leader who wants to be part of a fast-paced team where their ideas are heard and their impact is visible every time a customer drives off the lot.”
Key skills/competency
- Automotive Marketing
- Digital Marketing Strategy
- Lead Generation
- Social Media Marketing
- Content Creation
- SEO
- CRM Software
- Data Analysis
- Budget Management
- Brand Management
Skills & topics
- Marketing Manager
- Automotive Marketing
- Digital Marketing
- Lead Generation
- Social Media Management
- Content Creation
- SEO
- CRM
- Budget Management
- Automotive Industry
- Meta Business Suite
- Google Analytics
- Canva
- CapCut
- Adobe Premiere
- VinSolutions
- DealerTrack
- Connecticut Jobs
- Retail Marketing
How to get hired
- Tailor your resume: Highlight automotive marketing experience and CRM software proficiency.
- Showcase digital skills: Emphasize successes with Meta Business Suite, GA4, and content creation tools.
- Quantify achievements: Use data like ROI, cost per lead, and cost per sale.
- Prepare for interviews: Discuss strategy, data interpretation, and automotive market insights.
- Express enthusiasm: Show passion for building relationships and driving sales in the auto industry.
Technical preparation
Master Meta Business Suite and Google Analytics 4.,Familiarize with automotive CRM software (VinSolutions).,Practice content creation with Canva or CapCut.,Understand SEO principles for dealership websites.
Behavioral questions
Describe a successful marketing campaign you managed.,How do you handle budget constraints and maximize ROI?,How would you improve lead quality from digital channels?,How do you stay updated on automotive market trends?
Frequently asked questions
- What are the key marketing platforms for this Automotive Marketing Manager role?
- For this Automotive Marketing Manager position at Key Cars Auto Group, you'll be leveraging platforms like Meta Business Suite (Facebook, Instagram, TikTok), Google Analytics 4, dealership websites (SEO/content), third-party listing sites (CarGurus), and automotive CRM software like VinSolutions or DealerTrack. Basic content creation tools such as Canva, CapCut, or Adobe Premiere are also important.
- What is the expected travel for the Marketing Manager at Key Cars Auto Group?
- The Marketing Manager will be expected to travel regularly between Key Cars Auto Group's four dealership locations in Milford, Manchester, and Middletown, Connecticut. A valid driver's license and reliable transportation are required for this role.
- How does Key Cars Auto Group measure marketing success for this role?
- Success for the Marketing Manager is measured by data-driven results. Key metrics include Return on Investment (ROI) for the marketing budget, lead quality, cost per lead, cost per sale, and the optimization of the customer journey from initial 'click to keys.' Online reputation and engagement on social media also play a significant role.
- What kind of content creation experience is needed for the Automotive Marketing Manager job?
- The Automotive Marketing Manager role requires experience in basic content creation. This includes using tools like Canva, CapCut, or Adobe Premiere to produce engaging organic content for social media and high-quality assets for digital and traditional media, coordinating with videographers, photographers, and graphic designers.
- Is prior automotive industry experience mandatory for the Marketing Manager position?
- While not strictly mandatory, experience in the automotive industry or high-ticket retail is strongly preferred for the Marketing Manager role at Key Cars Auto Group. The ideal candidate understands how to 'move metal in a competitive market' and can align marketing efforts with OEM incentives and sales goals.