Digital Media Manager

About Kering

Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across ready-to-wear and couture, leather goods, jewelry, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beauté. Inspired by their creative heritage, Kering’s Houses design and craft exceptional products and experiences that reflect the Group’s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy. In 2024, Kering employed 47,000 people and generated revenue of €17.2 billion.

Your opportunity

In this role, you will lead all the main digital media channels (Paid Social, Direct & Programmatic Display, Video, Integrated SEA/SEO) in partnership with our Global media agency and side by side with all the Kering brands media teams.

How you will contribute

• Be responsible for digital media channels’ performance, efficiency and full-funnel optimizations.
• Support brands with meaningful analyses, best practices, benchmarks, cross-channels KPIs, competitive monitoring.
• Oversee digital media tests to translate into business oriented actionable recommendations (e.g. optimal spending level, omnichannel tactics, CRM-Media synergies, etc.).
• Cross-brand measurement frameworks implementation for Paid Social, Display/Video, and Search. Align brand teams on consistent KPIs.
• Ensure fluency with media-tech projects such as signal loss mitigation, pixel/server-side tracking, consent frameworks.
• Collaborate cross-functionally, in a “project mode”, with the other functions of the Kering strategy and development department (Client & Strategic projects), as well as with the Kering Media APAC hub.
• Challenge agency digital stakeholders and ensure that appropriate service level is in place (contracts, SOW, relationships, performance, deliveries, etc.).
• Proactively research and keep up to date with innovation (e.g. AI in search, LLM trends, platforms trends) in the media and marketing space. Identify new tools and services that could support digital media activities, and when required, set up and negotiate with new providers.
• Implement and evolve as needed the Group’s digital media guidelines and ensure compliance across brands and markets. Lead internal upskilling sessions, playbooks, and cross-brand workshops to elevate digital media maturity.

Who you are

We’re looking for a team player with a can-do attitude to work in a global environment.

You have:

• Solid digital media expertise in a senior role (10+ years preferably agency side or consulting, or brand) with a detailed knowledge of all the key branding and performance digital channels.
• Strong project management skills, with the ability to drive recommendations and actions to ensure excellence in execution.
• Strong analytical skills, understanding of MMM is a plus.
• Ability to work with agility and speed in an ever-evolving environment.
• Optimal communication skills. English is mandatory, French and Italian are a plus.
• Luxury/Retail business knowledge and affinity (plus).

Why work with us?

Kering is committed to diversity and inclusion and to providing equal opportunities in employment. We believe diversity in all its forms – disability, age, color, ancestry, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, religion – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

Key skills/competency

• Digital Media Strategy
• Paid Social
• Programmatic Display
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Video Advertising
• Media Performance Analysis
• Media Technology
• Project Management
• Luxury Retail Marketing