Product Marketing Manager
@ Kenko AI

San Francisco, California, United States
$130,000
On Site
Full Time
Posted 24 days ago

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XXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX****** @kenko.ai
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Job Details

About Kenko AI

Kenko is an AI-powered CRM for fitness and wellness businesses. The platform supports a broad range of businesses including yoga studios, pilates centers, gyms, crossfit, spas, saunas, massage centers, and modern wellness practices like cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness and wellness businesses in the US and help them thrive in their local markets.

Product Categories

  • Marketing: Automates customer communications and campaigns.
  • Operations: Handles scheduling, billing, and reporting.
  • Member Experience: Offers websites, mobile apps, and self-service check-in systems.
  • AI Assistants: Provides automated customer support and sales inquiry management.

Key Responsibilities

  • Go-To-Market Strategy: Develop and execute launch plans for new products, features, and updates including messaging, positioning, pricing, and enablement materials.
  • Product Messaging & Positioning: Craft compelling narratives that resonate with fitness studios and gyms and differentiate Kenko in the SaaS market.
  • Sales Enablement: Equip sales teams with necessary tools, playbooks, and collateral.
  • Market & Customer Insights: Conduct research on trends, customer needs, and competitor strategies.
  • Content Leadership: Collaborate with content and design teams to create case studies, blogs, videos, and presentations.
  • Metrics & Analysis: Define KPIs, track performance, and provide insights to optimize growth.
  • Cross-Functional Collaboration: Work closely with Product, Customer Success, Sales, and Marketing teams to align strategies and messaging.

Qualifications

4-7 years of product marketing experience in SaaS or technology-driven B2B environments. Strong experience in product positioning, messaging, and go-to-market strategies. Excellent communication and storytelling skills along with experience in sales enablement and data analysis.

Preferred

Experience in SaaS products for fitness, wellness, or SMB markets. Familiarity with CRM, marketing automation tools, and analytics platforms.

Why Join Kenko?

Join a passionate, fast-growing team shaping the future of the fitness industry, influencing product strategy while enjoying competitive compensation, benefits, and career growth potential.

Our History & Background

The wellness industry is on track to be the third largest in the world. At Kenko, we empower wellness entrepreneurs with AI to build profitable, scalable businesses. We have secured $3.2 million in venture capital from leaders including Meta, GitLab, and Freshworks.

Key skills/competency

  • Product Marketing
  • SaaS
  • Go-To-Market
  • Messaging
  • Sales Enablement
  • Market Insights
  • Content Creation
  • Analytics
  • Collaboration
  • CRM
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How to Get Hired at Kenko AI

🎯 Tips for Getting Hired

  • Research Kenko AI's culture: Study their mission, values, and venture history.
  • Customize your resume: Align skills with product marketing and SaaS.
  • Highlight accomplishments: Emphasize go-to-market and cross-functional work.
  • Prepare for interviews: Focus on market strategy and analytics insights.

📝 Interview Preparation Advice

Technical Preparation

Review SaaS product analytics platforms.
Understand CRM and marketing automation tools.
Study data tracking and KPI setup.
Familiarize with digital campaign tools.

Behavioral Questions

Discuss teamwork in cross-functional projects.
Explain decision making under pressure.
Describe a failed campaign learnings.
Share examples of innovative problem solving.

Frequently Asked Questions