Senior Multimedia Designer

About Kaplan

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Opportunity: Senior Multimedia Designer

The Senior Multimedia Designer will conceptualize branded designs for websites, digital media, social media, video, email, presentations, sales collateral, and events, as well as corporate marketing and promotional materials. This position is highly creative, conceptual and strategic. The Senior Multimedia Designer sees the big picture, applying the knowledge and experience necessary to influence creative strategy and output. The position takes charge of campaigns/projects, sets direction, presents work to stakeholders, and sometimes hands-off projects to be finished by other team members.

Primary Responsibilities

• Conceptualizes and designs creative campaigns and artwork that meet strategic business objectives and brand guidelines
• Leads the team to develop creative that wows stakeholders and clients
• Ideates and designs meaningful user experiences, ensuring that the visual design communicates the desired message and functions successfully for varying technical specifications. As necessary, work beyond the creative brief to produce designs with greater functionality and improved user workflow
• Develops effective ways of communicating a message across print, digital, video, and social media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques
• Maintains proficient knowledge of our brands and products, as well as current trends in technologies and design practices across all media
• Manages quality of work throughout all phases of a given project and ensures that the project team delivers based on expectations
• Leads and directs multiple projects while effectively managing timelines and expectations
• Understands project workflow, digital file management, and backup systems

Minimum Qualifications

• Bachelor's degree in graphic design, digital design, visual communications, or graphic arts
• Minimum 8 years of experience in crafting and designing campaigns, email, print marketing material, presentations, digital ads, websites, and social media assets, including responsive/mobile
• Adobe CC proficiency in Illustrator, InDesign, Photoshop, After Effects, Acrobat Pro
• Strong sense of composition and conceptual thinking
• Excellent problem solver
• Detail-oriented with great self-motivation, organization, and communication skills
• Must be good at collaborating across teams and departments in a remote working environment, where video calls are the norm
• Must be committed to constantly improving one’s skills and staying current with industry trends and developments, as well as sharing this knowledge with others
• Comfortable working in a fast-paced, high-volume environment
• Able to work effectively both independently and as part of a team.
• Proficiency in HTML, HTML5 and CSS

Preferred Qualifications

• Working experience with AI Tools (Midjourney, Gemini, Veo 3, ElevenLabs) a plus
• Working experience with Exact Target a plus
• Familiarity with Asana project management system a plus

Compensation & Benefits

The salary range for this position is $65,000 - $100,000. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data.

• Remote work provides a flexible work/life balance
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Access to health and wellness benefits new hire eligibility starts on day 1 of employment
• Access to 401K Savings Plan company match provided after eligibility is met
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

Location & Work Arrangement

This position is available remotely and nationwide within the USA, offering a flexible work/life balance.

Diversity & Inclusion

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities.

Key Skills/Competency

• Multimedia Design
• Graphic Design
• Digital Marketing
• Creative Strategy
• Adobe Creative Cloud
• User Experience Design
• Brand Management
• Project Leadership
• HTML/CSS
• AI Tools