Offline Media Marketing Manager
Kapitus · United States
- Hybrid
- Full-time
- $80,000 / year
- United States
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Job highlights
- Plan and optimize offline media campaigns.
- Manage TV, CTV, radio, podcast, direct mail.
- Drive customer acquisition and brand lift.
- Analyze performance and report insights.
- Collaborate cross-functionally for execution.
About the role
Job Summary
The Offline Media Marketing Manager is an experienced marketer specializing in planning, executing, and optimizing non-digital media channels like Linear TV, CTV, radio, podcasts, and direct mail. This role requires a results-driven, analytical individual adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment. You will combine the rigor of performance marketing with the strategic thinking needed for brand-building channels outside of traditional digital ecosystems. This position offers high visibility and cross-functional collaboration with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact.What You Will Do
- Develop, manage, and optimize campaigns across offline media channels (linear TV, CTV/OTT, radio, podcasts, direct mail) to meet ROAS and CPA targets.
- Own the end-to-end campaign lifecycle for offline channels, including strategy, media planning, measurement, and optimization.
- Design and implement test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to enhance spend efficiency and validate channel effectiveness.
- Monitor and analyze campaign performance, delivery pacing, and profitability, providing actionable insights and recommendations for optimization.
- Build comprehensive performance reports demonstrating impact, conversions, attribution, lift insights, media mix contribution, CPA, reach/frequency, brand awareness, and cross-channel influence.
- Collaborate with Creative and Content teams to develop tailored assets (scripts, ad creative, direct mail pieces, audio/video) for each offline channel.
- Stay informed about the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail).
What We’re Looking For
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of hands-on experience in planning, buying, and optimizing offline media channels (linear TV, CTV/OTT, radio, podcasts, direct mail).
- Proven track record of driving measurable customer acquisition and brand lift through offline media channels.
- Strong understanding of offline media measurement methodologies (matched market analysis, incrementality testing, brand lift studies).
- Experience with CRM platforms (e.g., Salesforce) and Google Analytics.
- Familiarity with the intersection of offline and digital media, understanding cross-channel impact measurement.
- Experience marketing services to small business owners is a plus.
- Highly analytical with the ability to translate complex data into clear, actionable business recommendations.
- Excellent verbal and written communication skills, with experience presenting to senior leadership.
- Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.
- Strong organizational skills with the ability to manage multiple campaigns and priorities.
- Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.
- Ability to collaborate and build relationships effectively across the organization.
- Self-starter with intellectual curiosity and a problem-solving mindset.
- Ability to leverage AI tools or agents for research, analysis, or reporting.
- Strong sense of accountability and ownership of results.
- Creative thinker with innovative approaches to reaching target audiences through non-digital channels.
Kapitus Total Rewards Package Includes
- Competitive Base Salary Range: $62,800 to $100,800
- Annual Incentive Compensation: Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans (UnitedHealthcare) with additional perks.
- Flexible Spending Account (FSA) and Lifestyle Spending Account (LSA).
- 100% Company Paid Insurances: Short-term and long-term disability, and vision insurance.
- Voluntary Insurance: Supplemental life, enhanced disability, accident, and hospitalization insurances.
- Paid Maternity and Parental Leave.
- Commuter Benefits.
- LifeBalance Program: Discounts on activities, health, and fitness.
- Plum Benefits Discount Program: Discounts on entertainment, travel, and more.
- Tuition Reimbursement: Up to $5,000 annually for education and conferences (Kapitus Academy).
- Travel Reimbursement for work-related travel.
- Paid Time Off and Sick Time.
- Retirement Benefits: 401K plan with a 25% company match on contributions up to 6% of salary (Fidelity).
About Kapitus
Kapitus is a leading small business financing provider, offering tailored, transparent, and ethical solutions. We foster a culture that encourages self-direction, integrity, and teamwork in a fast-paced environment. We value our employees with great benefits, competitive pay, and growth opportunities. Company Mission: To help small business owners grow by providing tailored, transparent, and ethical financing solutions, championing their goals with lasting relationships and integrity. Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence. Key skills/competency: Offline Media Marketing, Linear TV, Connected TV (CTV), Radio Advertising, Podcast Advertising, Direct Mail Marketing, Media Planning, Campaign Optimization, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Marketing Analytics, Brand Lift Studies, Marketing Strategy, Performance Marketing, Cross-channel Marketing, CRM, Google Analytics, Microsoft Office Suite, Communication Skills, Analytical Skills.Skills & topics
- Offline Media Marketing
- Marketing Manager
- CTV
- Radio Advertising
- Podcast Advertising
- Direct Mail
- Media Planning
- Campaign Optimization
- ROAS
- CPA
- Marketing Analytics
- Brand Lift
- Performance Marketing
- Kapitus Careers
- Marketing Jobs
How to get hired
- Tailor your resume: Highlight experience in offline media channels, campaign optimization, and ROI-driven results. Quantify achievements.
- Craft a strong cover letter: Emphasize your analytical skills, understanding of offline measurement, and ability to collaborate.
- Prepare for interviews: Be ready to discuss specific offline campaign successes, data analysis, and how you've driven business impact.
- Understand Kapitus: Research their mission, values, and small business financing focus to align your answers with their goals.
- Network internally: If possible, connect with current Kapitus employees on LinkedIn to gain insights into their culture and hiring process.
Technical preparation
Master offline media platforms like CTV, radio.,Practice A/B testing and incrementality analysis.,Familiarize with CRM and Google Analytics.,Understand cross-channel attribution models.
Behavioral questions
Describe a challenging offline campaign. How did you adapt?,How do you translate complex data into insights?,How do you collaborate with creative and sales teams?,Share an example of thriving in a fast-paced environment.
Frequently asked questions
- What are the key offline media channels for the Offline Media Marketing Manager role at Kapitus?
- The Offline Media Marketing Manager at Kapitus will focus on channels such as Linear TV, Connected TV (CTV)/OTT, radio, podcasts, and direct mail. The role involves planning, executing, and optimizing campaigns across these diverse non-digital media platforms.
- What specific metrics will the Offline Media Marketing Manager be responsible for tracking and optimizing at Kapitus?
- This role will be responsible for maximizing Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets. Additionally, the manager will analyze campaign performance related to delivery pacing, profitability, lift insights, media mix contribution, reach/frequency, brand awareness, and cross-channel influence.
- What kind of analytical and measurement experience is required for the Offline Media Marketing Manager position at Kapitus?
- The position requires a strong understanding of offline media measurement methodologies, including matched market analysis, incrementality testing, and brand lift studies. The ideal candidate will be highly analytical, able to translate complex data into clear, actionable business recommendations.
- Does Kapitus consider remote candidates for the Offline Media Marketing Manager role?
- Yes, Kapitus will consider qualified remote candidates, provided they reside in states where Kapitus or one of its subsidiaries has an established physical presence. This allows for flexibility while maintaining operational alignment.
- What is the expected experience level for the Offline Media Marketing Manager at Kapitus?
- The role requires 5–8 years of hands-on experience specifically in planning, buying, and optimizing offline media channels. This includes demonstrated success in driving measurable customer acquisition and brand lift through these channels.
- How does Kapitus approach compensation for the Offline Media Marketing Manager?
- Kapitus offers a competitive base salary range of $62,800 to $100,800, determined by factors like location, skills, and experience. Additionally, there is eligibility for annual incentive compensation of up to 10%.
- What educational background is preferred for the Offline Media Marketing Manager at Kapitus?
- A Bachelor’s or Master’s degree in Marketing, Business, Communications, or a closely related field is preferred for this role at Kapitus.