Digital Marketing Manager
Kapitus · United States
- Hybrid
- Full-time
- $119,700 / year
- United States
Job highlights
- Manage PPC, retargeting, and video campaigns.
- Build online acquisition paths and optimize SEM.
- Lead SEO strategy and execution.
- Manage multi-million dollar digital budgets.
- Drive user acquisition growth via digital marketing.
About the role
Digital Marketing Manager
Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.
Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.
Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.com
About the Role
We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer, you should be highly analytical and adept at making data-driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes, and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multi-million-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step-change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.
What You Will Do
- Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
- Build online acquisition paths in collaboration with design and front-end development teams
- Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
- Continually identify and run experiments to improve spend performance
- Stay abreast of latest search marketing changes and best practices
- Directly manage SEM keywords, segments, ads, and landing pages
- Collaborate with the content team and lead SEO strategy and execution for all digital properties
- Manage external agencies as needed
- Track and report all relevant SEM and SEO metrics to management and cross-functional teams
- Optimize and manage bids and run multi-variate testing for acquisition paths
- Report and forecast spend and acquisition activity
- Monitor tracking, tags, and conversion goals, flagging implementation issues
- Work with sales, IT, and marketing team members to execute search marketing initiatives
- Stay abreast of competitive changes and bring new ideas to the team
- Help with other marketing department functions as needed
What We Are Looking For
- Track record of increasing online acquisitions through path design and campaign management
- 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display, programmatic/RTB
- Previous experience managing annual budgets upwards of $13MM
- 2+ years of experience supervising search marketing and design teams
- Experience with ad networks including those for display, native, direct, and programmatic buys
- Hands-on experience with tools like SEM Rush, SpyFu, Google Analytics, and Optimizely
- Experience with marketing automation software like HubSpot and CRMs like Salesforce
- Deep understanding of web data and ability to identify actionable insights from data
- Highly analytical, adept at making business decisions based on data
- Self-starter with intellectual curiosity and problem-solving attitude
- Deep knowledge of latest tools, processes, and best practices for maximizing online acquisition
- Experience in building target segments, optimizing landing pages, and using A/B and multivariate testing processes
- Ability to use AI tools or agents to support research, analysis, or reporting workflows
- Ability to collaborate and communicate effectively across the organization
- Bachelor’s or Master’s degree in Marketing, Business, or related field
- Creative self-starter, team player with the ability to multi-task and focus
- Ability to adapt quickly to a fast-paced entrepreneurial environment
- Experience with SEM campaigns regarding services for small business owners
Kapitus Total Rewards Package Includes
- Competitive Base Salary Range of $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience.
- Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
- Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy, or dependent care expenses.
- Lifestyle Spending Account: Employer-sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental, and financial well-being.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: Pet and car insurance discounts. Financial services such as LegalShield. Relaxation and stress management tools.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
- Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Paid Time Off and Sick Time.
- Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.
About Kapitus
Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast-paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great benefits, competitive pay, and solid opportunity for growth.
Company Mission: At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and we are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity.
Key skills/competency
- Digital Marketing
- SEM/SEO
- PPC Management
- ROAS Optimization
- Data Analysis
- Campaign Management
- AdWords
- Bing Ads
- Google Analytics
- Marketing Strategy
Skills & topics
- Digital Marketing Manager
- SEM
- SEO
- PPC
- Google Ads
- Bing Ads
- Marketing
- Acquisition Marketing
- Digital Advertising
- Campaign Management
- Data Analysis
- ROAS
- Google Analytics
- SEM Rush
- HubSpot
- Salesforce
- Small Business Marketing
How to get hired
- Tailor your resume: Highlight your 5-8 years of hands-on SEM/SEO experience, budget management (>$13MM), and success in driving online acquisitions.
- Showcase analytics skills: Emphasize your ability to make data-driven decisions and identify actionable insights using tools like Google Analytics, SEM Rush, and Optimizely.
- Demonstrate leadership: Provide examples of managing search marketing teams and external agencies, and collaborating with cross-functional teams.
- Prepare for interviews: Be ready to discuss your experience with campaign optimization, A/B testing, and specific ad platforms like AdWords and Bing Ads.
- Research Kapitus: Understand their mission to help small businesses and how your digital marketing expertise can contribute to their growth.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Digital Marketing Manager at Kapitus?
- The salary range for the Digital Marketing Manager position at Kapitus is $74,600 - $119,700 annually, with the final salary determined by factors such as geographic location, skills, and experience. Additionally, there is eligibility for annual incentive compensation up to 10%.
- Does Kapitus offer remote work for the Digital Marketing Manager role?
- Yes, Kapitus will consider qualified remote candidates residing in states where Kapitus or its subsidiaries have an established physical presence.
- What are the key responsibilities of the Digital Marketing Manager at Kapitus?
- The Digital Marketing Manager will be responsible for managing PPC, retargeting, and video campaigns, building and optimizing online acquisition paths and SEM campaigns, leading SEO strategy, and reporting on SEM/SEO metrics. They will also manage budgets and collaborate with various teams.
- What experience is required for the Digital Marketing Manager position at Kapitus?
- The ideal candidate will have 5-8 years of hands-on experience in SEM/SEO, including managing AdWords and Bing Ads, experience with budgets over $13MM, and 2+ years of team supervision. Proficiency with tools like Google Analytics and SEM Rush is also required.
- What benefits does Kapitus offer its employees?
- Kapitus offers a comprehensive total rewards package including competitive salary, annual incentive compensation, health insurance (medical, dental, vision), flexible spending accounts, life insurance, paid parental leave, 401K with company match, paid time off, and more.
- How can I ensure my application for the Digital Marketing Manager role stands out at Kapitus?
- To make your application stand out for the Digital Marketing Manager role, highlight your proven track record in driving online acquisitions, your experience managing significant budgets, your analytical skills, and your proficiency with key digital marketing tools and platforms.
- What is Kapitus's stance on recruitment scams for the Digital Marketing Manager position?
- Kapitus is aware of potential recruitment scams and will never ask for payment or financial information during the application or interview process. All official applications should be completed through their careers portal at www.kapitus.com/careers. For concerns, email recruiting@kapitus.com.