Search Marketing Manager (m/w/d) - SEO-first, Performance-driven
kameon GmbH · Berlin, Germany
- On site
- Full-time
- €65,000 / year
- Berlin, Germany
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Job highlights
- Manage SEO and Paid Search for SaaS growth.
- Develop holistic SEO and B2B lead generation strategies.
- Optimize campaigns and track performance with GA4.
- Work remotely or in Reutlingen/Berlin offices.
- Join a growing SaaS company with team spirit.
About the role
About kameon
We develop modern SaaS solutions in-house with an international team, short distances, and plenty of creative freedom. With us, you'll accompany ideas from the first sketch to the live product. Together with the bbg bitbase group, we combine software and compliance into integrated systems for complex requirements.
Your Role
To strengthen our marketing team, we are looking for an SEO-driven personality for our locations in Reutlingen and Berlin or fully remote. This person will systematically scale our organic visibility and strategically use Paid Search as a performance lever. The role combines in-house responsibility for kameon and bbg with occasional work on selected customer projects. SEO is the core of your work; Paid Search complements your strategy data-driven. Local SEO and AI Visibility offer additional creative freedom.
What We Offer
A modern, international work environment in an open and collegial atmosphere with innovative technology and challenging topics offering significant professional value for you, our partners, and customers. Additionally: Flexible working hours (38-hour week), mobile office, smartphone option, subsidized lunch, company pension, subsidized fitness subscription, corporate benefits, employee events, Job Rad. Furthermore, our mindset: team spirit, open doors, a 'Du' culture, and lived diversity.
Your Responsibilities
SEO (Focus)
- Development and implementation of a holistic SEO strategy (Onpage, Technical, Offpage)
- Building scalable structures for B2B lead generation
- Keyword & Intent analysis along complex customer journeys
- Optimization of site structure, internal linking, and content
- Collaboration with Tech (Core Web Vitals, Crawling, Indexing, Structured Data)
- KPI definition, tracking, and continuous optimization
B2B Linkbuilding & Authority
- Building high-quality backlinks in the SaaS/B2B environment
- Identification of relevant platforms and partnerships
- Increasing domain authority
Search Ads (Google & Microsoft)
- Planning, management, and optimization of campaigns
- Responsibility for budget and performance (e.g., CPL, Conversion Rate)
- Interlinking of SEO and Paid data
- Further development of tracking & attribution (GA4)
Local SEO (Plus)
- Optimization of local visibility (GBP, NAP)
- Building local landing pages and reviews
AI Visibility (Perspective)
- Monitoring AI Search Trends
- Initial optimizations for generative search environments
Your Profile
- Several years of practical experience in SEO (agency or in-house)
- Demonstrable experience in B2B lead generation via SEO
- Experience with Google Ads; Microsoft Ads a plus
- Proficient with tools like GA4, Search Console, SEMrush, Sistrix, or Screaming Frog
- Analytical, structured, and independent way of working
- Interest in AI Search / generative search
- Fluent German and good English skills
What to Expect
- Clear SEO-First role with direct performance responsibility
- Combination of in-house impact and selected customer projects
- High creative freedom in building scalable search structures
- Modern SaaS environment with a strong growth trajectory
Are We a Team? Then Get In Touch!
We look forward to receiving your comprehensive online application. Your contact person is Caroline Volk from the People & Culture Team.
Key skills/competency
- Search Marketing Manager
- SEO Strategy
- B2B Lead Generation
- Paid Search
- Google Ads
- Microsoft Ads
- GA4
- SEMrush
- Sistrix
- Screaming Frog
Skills & topics
- Search Marketing Manager
- SEO
- B2B Lead Generation
- Performance Marketing
- Google Ads
- Microsoft Ads
- GA4
- SaaS Marketing
- Digital Marketing
- Online Marketing
How to get hired
- Tailor your resume: Highlight SEO, B2B lead generation, and campaign management experience. Quantify achievements.
- Craft a compelling cover letter: Express your passion for SEO-first strategies and data-driven marketing.
- Showcase your skills: Prepare to discuss your experience with GA4, SEMrush, and campaign optimization.
- Emphasize collaboration: Highlight your ability to work with tech teams and understand customer journeys.
- Research kameon: Understand their SaaS solutions and how you can drive organic growth.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the primary responsibilities for a Search Marketing Manager at kameon GmbH?
- As a Search Marketing Manager at kameon GmbH, your primary responsibilities will revolve around developing and executing a comprehensive SEO strategy, including Onpage, Technical, and Offpage SEO, with a strong focus on B2B lead generation. You will also manage and optimize Paid Search campaigns (Google Ads, Microsoft Ads) and contribute to Local SEO and exploring AI Visibility trends.
- Can I work remotely as a Search Marketing Manager for kameon GmbH?
- Yes, kameon GmbH offers a full remote work option for the Search Marketing Manager position, in addition to their office locations in Reutlingen and Berlin. This allows for flexibility in your work arrangement.
- What tools are essential for the Search Marketing Manager role at kameon?
- Proficiency with tools such as GA4, Google Search Console, SEMrush, Sistrix, or Screaming Frog is essential for this role. Experience with Google Ads is required, and Microsoft Ads experience is a plus.
- What is the work-life balance like at kameon GmbH for a Search Marketing Manager?
- kameon GmbH promotes a healthy work-life balance with flexible working hours and a 38-hour work week. They also offer various benefits like mobile office options, subsidized lunch, and employee events.
- Does kameon GmbH prioritize SEO in their marketing efforts?
- Absolutely. The job description explicitly states that this is an 'SEO-first, Performance-driven' role, and SEO is highlighted as the core of your work. Paid Search complements this strategy in a data-driven manner.
- What opportunities are there for professional development as a Search Marketing Manager at kameon?
- This role offers significant creative freedom in building scalable search structures and exploring emerging areas like AI Visibility. You'll work with modern SaaS solutions in a growing company, providing ample opportunities for professional growth and learning.
- What is the expected experience level for the Search Marketing Manager position at kameon?
- The role requires several years of practical SEO experience, either from an agency or in-house. Demonstrable experience in B2B lead generation through SEO is also a key requirement.
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