Senior Brand Designer (Web) - Remote
Kake · Romania
- Hybrid
- Contract
- $120,000 / year
- Romania
Job highlights
- Lead brand identity and website refresh.
- Redesign website structure, layout, and user flow.
- Develop scalable design systems.
- Focus on clarity, usability, and conversion.
- Collaborate with marketing and SEO teams.
About the role
Senior Brand Designer (Web) - Remote
We’re looking for a Senior Brand Designer to lead a full refresh of our visual identity and website experience. This role sits at the intersection of brand, product, and marketing - shaping how our brand is expressed and experienced across the web. You’ll work closely with leadership to define and execute a cohesive, high-performing website.
What You Will Be Doing
- Lead a brand identity refresh (visual direction, color system, etc.)
- Redesign our website experience (structure, layout, user flow)
- Translate brand into a scalable design system across web and product surfaces
- Design with a focus on clarity, usability, and conversion
- Collaborate with marketing to align design with content and SEO structure
What We’re Looking For
- Strong experience in brand, web, or product design
- Portfolio demonstrating:
- Website redesigns and high-performing landing pages
- Brand identity work or redesigns
- Ability to define visual direction, not just execute
- Strong understanding of:
- Typography, spacing, and visual systems
- UX flows and user journeys
- Conversion-focused design principles
- Experience at early-stage or scaling startups
- Design agency background
- Experience designing modern, interactive web experiences (motion a plus)
- Experience/knowledge in collaborating with SEO is a plus
Additional Details
- Contract: Short-term (estimated 2-4 months, depending on scope)
- Potential for extension based on needs
Application Process
Please include your portfolio with examples showcasing brand identity and website work. Bonus if you include before/after transformations and explain your role in shaping the direction.
The icing on the Kake:
- 💵 Competitive Pay in USD – Work globally, get paid globally.
- 🏡 Fully Remote – Simply put, we trust you.
- 🌱 Better Me Fund – We invest in your personal growth and passions.
- ❤️ Compassion is Badass – Join a community that invests in social good.
Please Note: Due to the high volume of applications, only shortlisted candidates will be contacted.
Key skills/competency
- Senior Brand Designer
- Visual Identity
- Website Design
- UX Design
- Design Systems
- Branding
- Web Design
- Product Design
- Conversion Optimization
- SEO Collaboration
Skills & topics
- Senior Brand Designer
- Brand Identity
- Web Design
- UI/UX Design
- Design Systems
- Website Redesign
- Conversion Optimization
- Remote
- Contract
- Startup
How to get hired
- Tailor your resume: Highlight brand identity and website redesign experience.
- Showcase your portfolio: Include before/after examples and your role in direction.
- Emphasize startup experience: Detail work in early-stage or scaling environments.
- Understand the company: Research Kake's mission and values for your application.
- Highlight SEO collaboration: Mention any experience working with SEO strategies.
Technical preparation
Master advanced typography and spacing.,Build interactive prototypes for user flows.,Develop a scalable design system.,Create conversion-optimized landing pages.
Behavioral questions
Describe a challenging brand refresh project.,How do you collaborate with marketing teams?,Explain your approach to user-centered design.,How do you handle constructive design feedback?
Frequently asked questions
- How can I best showcase my brand identity skills for the Senior Brand Designer role at Kake?
- For the Senior Brand Designer position at Kake, your portfolio should prominently feature your brand identity work. Include specific examples of visual direction, color systems, and any brand refreshes you've led. Clearly articulate your process and the impact of your contributions to demonstrate your ability to define visual direction, not just execute.
- What specific website design experience is Kake looking for in a Senior Brand Designer candidate?
- Kake is seeking a Senior Brand Designer with a strong portfolio of website redesigns and high-performing landing pages. Demonstrate your ability to influence structure, layout, and user flow. Experience with conversion-focused design principles and creating modern, interactive web experiences is highly valued.
- Is experience with SEO important for the Senior Brand Designer position at Kake?
- While not strictly required, Kake values candidates with experience or knowledge in collaborating with SEO. If you have worked with marketing teams to align design with content and SEO structure, be sure to highlight this in your application and portfolio.
- What does 'translating brand into a scalable design system' mean for this Senior Brand Designer role?
- For Kake's Senior Brand Designer role, this means creating a consistent visual language and set of components that can be applied across both web and product surfaces. It involves defining reusable elements, typography, color palettes, and spacing rules to ensure brand coherence and efficient design implementation.
- How does Kake define 'conversion-focused design principles' for their website?
- Kake likely defines conversion-focused design as creating user experiences that guide visitors towards specific actions, such as signing up, making a purchase, or filling out a form. This involves strategic use of calls-to-action, clear information hierarchy, and optimizing user journeys to encourage desired outcomes.
- What is the expected duration of the Senior Brand Designer contract at Kake?
- The contract for the Senior Brand Designer role at Kake is estimated to be short-term, ranging from 2 to 4 months. However, there is potential for extension based on project needs and performance.
- What kind of professional growth opportunities does Kake offer?
- Kake offers a 'Better Me Fund' which they use to invest in your personal growth and passions, indicating a commitment to employee development beyond the immediate role.