Paid Media Specialist
K18 Hair · United States
- Hybrid
- Full-time
- $90,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Execute paid media campaigns across DTC and Amazon.
- Report on performance, trends, and optimization opportunities.
- Develop and test new campaign strategies.
- Manage ad trafficking and creative workflows.
- Stay updated on platform trends and best practices.
About the role
Paid Media Specialist
K18 is seeking a detail-oriented and proactive Paid Media Specialist to support the execution, reporting, and optimization of our paid media efforts across DTC and Amazon channels. This role is ideal for someone who is both analytical and creative and comfortable managing data while also contributing to campaign strategy and testing.
Key Responsibilities
- Own weekly and monthly reporting across paid channels for DTC + Amazon, delivering clear insights on performance, trends, and opportunities for optimization
- Support creative concepting and testing initiatives, including developing hypotheses, briefing assets, and analyzing results
- Proactively ideate and execute testing strategies across paid social channels, including ad format experimentation, audience and keyword targeting strategies, and platform-specific opportunities that drive incremental performance
- Manage creative project workflows, coordinating with internal teams and external partners to deliver assets on time
- Execute ad trafficking across paid channels including Meta, TikTok, Reddit, Pinterest, CTV, Amazon, etc. ensuring campaigns are launched accurately and on schedule
- Monitor campaign performance and assist in ongoing optimizations to improve efficiency and scale
- Stay up to date on platform trends, new features, and best practices to continuously evolve our paid media approach
Qualifications
- 1–3 years of experience in paid media, digital marketing, or a related field
- Familiarity with platforms such as Meta, Google, TikTok, Reddit, Pinterest, and Amazon advertising is a plus
- Strong analytical skills with experience in campaign reporting and performance analysis
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Creative thinker with an interest in testing and experimentation
- Comfortable working in a fast-paced, collaborative environment
Salary Range
Up to $90,000 (in USD $)
Key skills/competency
- Paid Media Specialist
- Digital Marketing
- DTC
- Amazon Advertising
- Meta Ads
- TikTok Ads
- Campaign Management
- Performance Analysis
- Creative Testing
- Ad Trafficking
Skills & topics
- Paid Media Specialist
- Digital Marketing
- DTC Marketing
- Amazon Advertising
- Meta Ads
- TikTok Ads
- Campaign Management
- Performance Analysis
- Ad Trafficking
- Marketing Strategy
- Growth Marketing
- Paid Social
- E-commerce Marketing
- Data Analysis
- Creative Testing
- Junior Marketing
- Marketing Coordinator
- Entry Level Marketing
- Marketing Specialist
How to get hired
- Tailor your resume: Highlight paid media experience, analytical skills, and platform familiarity relevant to K18's needs.
- Showcase your skills: Quantify achievements in previous paid media roles, especially in DTC and Amazon.
- Prepare for interviews: Be ready to discuss campaign strategy, testing methodologies, and performance analysis.
- Demonstrate creativity: Bring examples of how you've supported creative testing and optimization.
- Research K18: Understand their brand, mission, and use of biotech in hair care.
Technical preparation
Master Meta, TikTok, and Amazon ad platforms.,Practice campaign reporting and performance analysis.,Develop strategies for A/B testing ad creatives.,Understand ad trafficking processes for multiple channels.
Behavioral questions
Describe a time you optimized a campaign.,How do you handle managing multiple projects?,Share an example of creative testing success.,How do you stay updated on industry trends?
Frequently asked questions
- What are the primary responsibilities of a Paid Media Specialist at K18 Hair?
- The Paid Media Specialist at K18 Hair is responsible for executing, reporting on, and optimizing paid media campaigns across Direct-to-Consumer (DTC) and Amazon channels. This includes managing ad trafficking, supporting creative testing, analyzing performance data, and staying current with platform trends.
- What experience is required for the Paid Media Specialist role at K18 Hair?
- The ideal candidate for the Paid Media Specialist role at K18 Hair has 1-3 years of experience in paid media or digital marketing. Familiarity with platforms like Meta, TikTok, Reddit, Pinterest, and Amazon advertising is a plus, alongside strong analytical and organizational skills.
- What is the salary range for the Paid Media Specialist position at K18 Hair?
- The anticipated base salary range for the Paid Media Specialist position at K18 Hair is up to $90,000 USD. The final salary will depend on factors like experience, skills, and location.
- What kind of testing and optimization is expected from a Paid Media Specialist at K18 Hair?
- A Paid Media Specialist at K18 Hair is expected to proactively ideate and execute testing strategies across paid social channels. This involves experimentation with ad formats, audience targeting, keyword strategies, and platform-specific opportunities to drive incremental performance and improve campaign efficiency.
- How does K18 Hair ensure a fair hiring process for the Paid Media Specialist role?
- K18 Hair is committed to equal opportunity employment and provides reasonable accommodations for individuals with disabilities during the application process. They emphasize protecting personal information and advise candidates to be wary of suspicious recruitment communications.