Meta and Google ads expert
Justrugs · Ahmedabad, Gujarat, India
- Hybrid
- Full-time
- $75,000 / year
- Ahmedabad, Gujarat, India
Job highlights
- Manage Meta and Google Ads for D2C brand.
- Drive profitable sales, optimize ROAS and CPA.
- Develop funnel strategies and test creatives.
- Analyze performance data and report insights.
- Collaborate on creative strategy and scaling.
About the role
About Justrugs
Justrugs is a contemporary rug brand specializing in customized, hand-tufted rugs designed to complement modern interiors and creative spaces. Our collections feature unique designs, including anime rugs, sneaker rugs, aesthetic pieces, and custom statement rugs tailored for homes, studios, gaming rooms, and more. By blending craftsmanship with pop culture and the latest design trends, we create artistic and functional décor. Collaborating with creators, interior enthusiasts, and influential brands, we create designs that transform ordinary spaces into extraordinary statements.
About the Role
We are looking for a results-driven Performance Marketing Specialist to manage and scale paid campaigns across Meta (Facebook & Instagram) and Google Ads. Your main goal is to generate profitable sales, not just traffic or engagement. If you don’t understand ROAS, CAC, and scaling — this role is not for you.
Key Responsibilities
- Meta Ads (Primary Focus): Plan, create, and optimize campaigns on Meta Platforms (Facebook & Instagram), build funnel strategies (TOF, MOF, BOF), test multiple creatives (statics + influencer videos), audience targeting (interests, lookalikes, retargeting), and daily monitoring & scaling of winning ad sets to reduce CPA and improve ROAS.
- Google Ads: Manage campaigns on Google Ads (Search, Display, Shopping), optimize product feeds for Shopping Ads, conduct keyword research & bidding strategies, set up conversion tracking & analytics, and implement retargeting via Google Display Network.
- Performance & Analytics: Track and analyze key metrics such as ROAS, CPA, CTR, and Conversion Rate. Set up and manage Facebook Pixel, Google Analytics, and Conversion API. Provide weekly performance reports with actionable insights.
- Creative Strategy: Work with the content team to suggest high-converting ad creatives, improve hooks, angles, and messaging, and identify winning creatives for aggressive scaling.
Requirements
- 2+ years of experience in performance marketing (D2C preferred).
- Proven track record of scaling ads profitably.
- Strong understanding of Meta Ads Manager, Google Ads dashboard.
- Experience with Shopify stores is a BIG plus.
- Data-driven mindset (no guesswork marketing).
What We Don’t Want
- People who run ads without testing.
- “Boost post” experts.
- Vanity metric lovers (likes ≠ sales).
- Anyone who says “ads are not working” without data.
What We Offer
- Opportunity to scale a fast-growing D2C brand.
- Performance-based incentives 💰.
- Freedom to test & experiment.
- Direct impact on revenue growth.
Bonus Points If
- You’ve worked with fashion / home decor brands.
- You understand Gen Z trends (anime, sneaker culture).
- You can suggest viral ad angles without being spoon-fed.
How to Apply
Send: Past ad results (screenshots of ROAS, spend, etc.), case studies (if any), and your Linkedin profile.
Key skills/competency
- Performance Marketing Specialist
- Meta Ads
- Google Ads
- ROAS
- CPA
- D2C E-commerce
- Shopify
- Conversion Rate Optimization
- Data Analysis
- Creative Strategy
Skills & topics
- Performance Marketing Specialist
- Meta Ads
- Google Ads
- ROAS
- CPA
- D2C
- E-commerce
- Shopify
- Marketing Analytics
- Digital Marketing
How to get hired
- Demonstrate your ad performance: Submit clear screenshots of ROAS, ad spend, and CPA for past campaigns, especially for D2C e-commerce.
- Showcase successful campaigns: Provide case studies detailing your strategy, execution, and results, highlighting your ability to scale profitably.
- Highlight relevant experience: Emphasize your expertise with Meta Ads Manager, Google Ads, Shopify, and a data-driven approach.
- Tailor your application: Clearly articulate your understanding of key metrics like ROAS and CAC, and how you'd apply them at Justrugs.
- Connect on LinkedIn: Ensure your LinkedIn profile accurately reflects your performance marketing skills and experience.
Technical preparation
Master Meta Ads Manager and Google Ads.,Deep dive into ROAS, CPA, and CAC metrics.,Practice Shopify store analytics and optimization.,Set up and analyze conversion tracking pixels.
Behavioral questions
Describe a time you scaled ads profitably.,How do you approach testing new creatives?,Explain how you'd handle underperforming campaigns.,How do you collaborate with content teams?
Frequently asked questions
- What specific results should I include in my application for the Performance Marketing Specialist role at Justrugs?
- For the Performance Marketing Specialist position at Justrugs, please include quantifiable results such as screenshots of Return on Ad Spend (ROAS), total ad spend, Cost Per Acquisition (CPA), and conversion rates. Demonstrating your ability to scale campaigns profitably for D2C e-commerce businesses is crucial.
- What kind of case studies are most impactful for a Performance Marketing Specialist application at Justrugs?
- Impactful case studies for the Performance Marketing Specialist role at Justrugs should detail your strategic approach to Meta and Google Ads campaigns for D2C brands. Focus on how you implemented funnel strategies, tested creatives, optimized targeting, and ultimately drove profitable sales, specifically mentioning ROAS and CPA improvements.
- Is experience with Shopify stores a strict requirement for the Performance Marketing Specialist at Justrugs?
- While experience with Shopify stores is a significant 'BIG plus' for the Performance Marketing Specialist role at Justrugs, it is not a strict requirement. However, candidates with proven success on the Shopify platform will have a strong advantage, especially if they can demonstrate profitable scaling of D2C brands.
- How important is understanding Gen Z trends like anime and sneaker culture for the Performance Marketing Specialist role at Justrugs?
- Understanding Gen Z trends, such as anime and sneaker culture, is a bonus point for the Performance Marketing Specialist role at Justrugs. This knowledge is valuable because Justrugs' collections often incorporate these themes, allowing you to better connect with the target audience and suggest relevant, high-converting ad angles.
- What does Justrugs mean by 'data-driven mindset' for their Performance Marketing Specialist?
- For Justrugs, a 'data-driven mindset' means making marketing decisions based on analytics and performance metrics, not guesswork. As a Performance Marketing Specialist, you'll be expected to constantly monitor ROAS, CPA, CTR, and conversion rates, using this data to optimize campaigns and scale effectively.