Performance Marketing Specialist
Justrugs
Job Overview
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Job Description
About Justrugs
Justrugs is a contemporary rug brand specializing in customized, hand-tufted rugs designed to complement modern interiors and creative spaces. Our collections feature unique designs, including anime rugs, sneaker rugs, aesthetic pieces, and custom statement rugs tailored for homes, studios, gaming rooms, and more. By blending craftsmanship with pop culture and the latest design trends, we create artistic and functional décor. Collaborating with creators, interior enthusiasts, and influential brands, we create designs that transform ordinary spaces into extraordinary statements.
About the Role
We are looking for a results-driven Performance Marketing Specialist to manage and scale paid campaigns across Meta (Facebook & Instagram) and Google Ads. Your main goal is to generate profitable sales, not just traffic or engagement. If you don’t understand ROAS, CAC, and scaling — this role is not for you.
Key Responsibilities
- Meta Ads (Primary Focus): Plan, create, and optimize campaigns on Meta Platforms (Facebook & Instagram), build funnel strategies (TOF, MOF, BOF), test multiple creatives (statics + influencer videos), audience targeting (interests, lookalikes, retargeting), and daily monitoring & scaling of winning ad sets to reduce CPA and improve ROAS.
- Google Ads: Manage campaigns on Google Ads (Search, Display, Shopping), optimize product feeds for Shopping Ads, conduct keyword research & bidding strategies, set up conversion tracking & analytics, and implement retargeting via Google Display Network.
- Performance & Analytics: Track and analyze key metrics such as ROAS, CPA, CTR, and Conversion Rate. Set up and manage Facebook Pixel, Google Analytics, and Conversion API. Provide weekly performance reports with actionable insights.
- Creative Strategy: Work with the content team to suggest high-converting ad creatives, improve hooks, angles, and messaging, and identify winning creatives for aggressive scaling.
Requirements
- 2+ years of experience in performance marketing (D2C preferred).
- Proven track record of scaling ads profitably.
- Strong understanding of Meta Ads Manager, Google Ads dashboard.
- Experience with Shopify stores is a BIG plus.
- Data-driven mindset (no guesswork marketing).
What We Don’t Want
- People who run ads without testing.
- “Boost post” experts.
- Vanity metric lovers (likes ≠ sales).
- Anyone who says “ads are not working” without data.
What We Offer
- Opportunity to scale a fast-growing D2C brand.
- Performance-based incentives 💰.
- Freedom to test & experiment.
- Direct impact on revenue growth.
Bonus Points If
- You’ve worked with fashion / home decor brands.
- You understand Gen Z trends (anime, sneaker culture).
- You can suggest viral ad angles without being spoon-fed.
How to Apply
Send: Past ad results (screenshots of ROAS, spend, etc.), case studies (if any), and your Linkedin profile.
Key skills/competency
- Performance Marketing Specialist
- Meta Ads
- Google Ads
- ROAS
- CPA
- D2C E-commerce
- Shopify
- Conversion Rate Optimization
- Data Analysis
- Creative Strategy
How to Get Hired at Justrugs
- Demonstrate your ad performance: Submit clear screenshots of ROAS, ad spend, and CPA for past campaigns, especially for D2C e-commerce.
- Showcase successful campaigns: Provide case studies detailing your strategy, execution, and results, highlighting your ability to scale profitably.
- Highlight relevant experience: Emphasize your expertise with Meta Ads Manager, Google Ads, Shopify, and a data-driven approach.
- Tailor your application: Clearly articulate your understanding of key metrics like ROAS and CAC, and how you'd apply them at Justrugs.
- Connect on LinkedIn: Ensure your LinkedIn profile accurately reflects your performance marketing skills and experience.
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