Strategic Marketing Manager
Justrite Safety Group · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Lead marketing growth strategy for a business unit.
- Architect integrated marketing and demand generation programs.
- Drive product marketing and go-to-market leadership.
- Utilize customer and market insights for strategy.
- Manage marketing plans, budgets, and performance.
About the role
About Justrite Safety Group
At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.
As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion.
The Contribution You’ll Bring To This Role
Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units operating in a fast-growing and opportunity-rich market.
This role is not simply about marketing execution — it is about owning the marketing growth engine for the business unit. The Strategic Marketing Manager will architect and drive the integrated marketing strategy that fuels pipeline, accelerates revenue, sharpens competitive positioning, and strengthens market leadership.
Reporting directly into the Business Unit, this role partners closely with the Business Unit Leader, Product Management, and Sales Leadership to translate market opportunity into measurable business growth.
About The Team
Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand’s voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you’ll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you’ll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.
What You’ll Do At Justrite
Business Unit Growth Strategy
- Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
- Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight.
- Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.
- Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.
- Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.
Demand Generation & Pipeline Acceleration
- Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
- Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages.
- Partner with Sales to align marketing programs with account priorities and pipeline targets.
- Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance.
- Allocate budget across channels based on ROI and performance analytics.
Product Marketing & Go-to-Market Leadership
- Lead go-to-market strategy for new product launches and portfolio expansions.
- Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
- Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
- Translate complex technical capabilities into compelling business value narratives.
- Equip Sales with effective tools, content, and insights that increase win rates.
Customer & Market Insight
- Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities.
- Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction.
- Leverage marketing analytics and CRM data to identify growth levers and performance gaps.
Planning, Budgeting & Performance Management
- Develop and manage annual marketing plans and budgets aligned to growth objectives.
- Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact.
- Deliver clear, data-driven performance reporting to business unit leadership.
- Continuously refine strategy based on performance data and market feedback.
Your Skills And Expertise
To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:
- Bachelor’s degree in Marketing, Business Administration, or related discipline.
- 8+ years of marketing experience, preferably in industrial or technical markets.
- Proven track record of developing and executing marketing strategies that drive measurable revenue growth.
- Strong business acumen and ability to operate as a strategic partner to sales and product leadership.
- Experience leading cross-functional initiatives in complex, matrixed organizations.
- Deep understanding of demand generation, product marketing, and go-to-market strategy.
- Ability to translate technical product features into clear, differentiated market value.
- Strong analytical capability with experience using marketing and CRM performance data.
- Exceptional written and verbal communication skills.
- Willingness to travel up to 25% - 50%.
Compensation
The position offers a competitive base salary ranging from $92,000 to $153,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.
Benefits
Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You’ll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs. Your financial future is secure with our 401K plan, complete with a company match, and you’re protected with company-paid short and long-term disability insurance. To ensure you’re at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.
Why Choose Justrite Safety Group?
As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment. Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!
Key skills/competency
- Strategic Marketing Manager
- Marketing Strategy
- Demand Generation
- Product Marketing
- Go-to-Market Strategy
- Business Acumen
- Market Analysis
- Customer Insight
- Pipeline Acceleration
- Marketing Analytics
Skills & topics
- Strategic Marketing Manager
- Marketing Strategy
- Demand Generation
- Product Marketing
- Go-to-Market Strategy
- Marketing Management
- Business Unit Growth
- Industrial Marketing
- B2B Marketing
- Marketing Campaigns
How to get hired
- Tailor your resume: Highlight experience in industrial/technical markets, revenue growth, and strategic planning.
- Showcase strategic thinking: Emphasize your ability to develop and execute comprehensive marketing strategies.
- Quantify achievements: Use data and metrics to demonstrate measurable impact on pipeline and revenue.
- Address travel: Acknowledge and confirm your willingness to travel up to 50% for the role.
- Highlight collaboration: Detail experience partnering with sales and product leadership in matrixed organizations.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary responsibility of the Strategic Marketing Manager at Justrite Safety Group?
- The Strategic Marketing Manager is responsible for owning and driving the marketing growth engine for a specific business unit, developing and executing integrated marketing strategies to fuel pipeline, accelerate revenue, and strengthen market leadership.
- What industries does Justrite Safety Group operate in, and is experience in these sectors required for the Strategic Marketing Manager role?
- Justrite Safety Group focuses on industrial safety solutions. While experience in industrial or technical markets is preferred and listed as a qualification, the role also values a strong track record in developing and executing marketing strategies that drive measurable revenue growth across various sectors.
- What is the expected travel commitment for the Strategic Marketing Manager position?
- The Strategic Marketing Manager role requires willingness to travel up to 25% to 50%, which is important to note when considering your application and availability for client meetings, industry events, and business unit collaboration.
- How does Justrite Safety Group support the professional development of its marketing team?
- Justrite Safety Group emphasizes career advancement and provides a platform to collaborate with industry experts, contribute to cutting-edge solutions, and grow both personally and professionally within a meaningful and rewarding environment.
- What kind of collaboration is expected for the Strategic Marketing Manager at Justrite Safety Group?
- The Strategic Marketing Manager will partner closely with the Business Unit Leader, Product Management, and Sales Leadership, acting as a strategic partner to translate market opportunities into measurable business growth and influencing product roadmaps and go-to-market strategies.
- What is the salary range for the Strategic Marketing Manager position at Justrite Safety Group?
- The position offers a competitive base salary ranging from $92,000 to $153,000, with actual salaries varying based on factors like location, experience, and performance. The role is also eligible for an annual incentive plan.
- What are the key performance indicators (KPIs) for the Strategic Marketing Manager at Justrite Safety Group?
- Key performance indicators for this role are tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact. Performance is continuously refined based on data and market feedback.