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Justrite Safety Group

Paid Media Manager

Justrite Safety Group · United States

  • Hybrid
  • Full-time
  • $100,000 / year
  • United States
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Job highlights

  • Manage and optimize paid media across channels.
  • Drive measurable growth and revenue generation.
  • Utilize advanced analytics and AI tools.
  • Collaborate with marketing and creative teams.
  • Focus on full-funnel performance optimization.

About the role

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence. As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion.

The Contribution You’ll Bring To This Role

The Mgr, Paid Media at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels—translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation. Blending hands-on campaign execution with strategic experimentation, the role focuses on continuously improving full-funnel performance through rigorous analysis, testing, and collaboration. Ideal candidates are excited by accountability, thrive in a performance-oriented environment, and are eager to use advanced analytics and AI-powered tools to uncover insights. This position reports to the Sr Mgr, Digital Growth & Loyalty.

About The Team

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand’s voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you’ll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you’ll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You’ll Do At Justrite

  • Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc.
  • Oversee retail media network spend in key retailers including Amazon.
  • Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders.
  • Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes.
  • Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS.
  • Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting.
  • Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders.
  • Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies.
  • Leverage AI to craft and optimize copy, content and iterative tests.
  • Develop a monthly experimentation roadmap.
  • Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.
  • Partner with analytics and Martech to implement effective tagging, tracking, and measurement.
  • Identify new digital advertising and PPC platforms, audiences and creative formats to fuel experimentation and performance growth.
  • Collaborate with members of the PPC team for optimal performance across all Justrite Safety Group campaigns.

Your Skills And Expertise

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

  • 5-7+ years of experience in paid media/performance marketing.
  • 3-5+ years of experience in retail media network marketing.
  • 3-5+ years of experience creating, implementing and running large scale paid campaigns.
  • Experience owning the paid media approach and execution for an ecommerce brand.
  • Experience driving successful lead generation in a B2B environment.
  • Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads.
  • Experience in Pacvue Advertising a plus.

Additional qualifications that could help you succeed even further in this role include:

  • Goal-driven, self-starter.
  • Collaborative team player.
  • Analytical and data-driven.
  • Attention to detail.
  • Performance obsessed.

Key skills/competency

  • Paid Media Management
  • Performance Marketing
  • Retail Media Networks
  • Amazon Advertising
  • Google Ads
  • Meta Ads
  • LinkedIn Advertising
  • B2B Lead Generation
  • E-commerce Marketing
  • Data Analysis & Optimization

Skills & topics

  • Paid Media Manager
  • Performance Marketing
  • Digital Advertising
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Amazon Advertising
  • Retail Media
  • B2B Marketing
  • E-commerce
  • Lead Generation
  • ROAS Optimization
  • CAC Management
  • Marketing Strategy
  • Data Analysis

How to get hired

  • Tailor your resume: Highlight your 5-7+ years in paid media and B2B lead generation experience. Quantify achievements with ROAS and CAC metrics.
  • Showcase retail media expertise: Emphasize your 3-5+ years in retail media networks, especially Amazon, and Pacvue experience if applicable.
  • Demonstrate analytical skills: Provide examples of how you've used data to optimize campaigns, improve CVR, and drive revenue.
  • Prepare for strategy questions: Be ready to discuss how you translate business goals into media strategies and your approach to experimentation.
  • Research Justrite Safety Group: Understand their mission, brands, and commitment to industrial safety.

Technical preparation

Master Google Ads, Meta Ads, LinkedIn Ads.,Understand retail media platforms like Amazon.,Practice analyzing campaign performance data.,Familiarize yourself with AI marketing tools.

Behavioral questions

Describe a time you optimized a campaign.,How do you handle budget pacing and efficiency?,Discuss your approach to cross-functional collaboration.,How do you stay updated on new ad platforms?

Frequently asked questions

What are the key responsibilities for a Paid Media Manager at Justrite Safety Group?
The Paid Media Manager at Justrite Safety Group will manage and optimize paid advertising channels like Google Ads, Meta Ads, and LinkedIn, oversee retail media spend on platforms such as Amazon, translate marketing goals into media strategies, analyze full-funnel KPIs to improve conversion rates and ROAS, and collaborate with cross-functional teams to drive revenue and lead generation.
What experience is required for the Paid Media Manager role at Justrite Safety Group?
Justrite Safety Group requires a minimum of 5-7 years of experience in paid media/performance marketing, 3-5 years in retail media networks, and experience managing large-scale paid campaigns for an e-commerce brand with a focus on B2B lead generation. Proficiency in Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Advertising is essential.
How does Justrite Safety Group approach paid media strategy?
Justrite Safety Group focuses on data-driven media strategies with a strong emphasis on measurable growth, ROAS, and CAC discipline. They encourage continuous improvement through rigorous analysis, A/B testing, experimentation roadmaps, and the use of advanced analytics and AI-powered tools to uncover insights and optimize campaign performance across the full funnel.
What kind of analytical skills are important for this Paid Media Manager role?
Strong analytical skills are crucial for this role at Justrite Safety Group. You'll need to conduct thorough analysis to identify opportunities and trends, optimize campaign performance, create actionable insights, refine targeting, and monitor KPIs like CVR and AOV. Experience with creating dashboards and reports for stakeholders is also key.
How can I demonstrate my suitability for the Paid Media Manager position at Justrite Safety Group?
To demonstrate your suitability, highlight your extensive experience in managing paid media budgets, your success in driving both lead generation (B2B) and e-commerce sales, your proficiency with various ad platforms, and your ability to analyze data and implement optimization strategies. Quantify your achievements whenever possible, especially regarding ROAS and CAC.