Regional Marketing Manager - Urdu Speaker
JustMarkets · South Asia
- Hybrid
- Full-time
- $90,000 / year
- South Asia
Job highlights
- Lead regional marketing growth in Pakistan.
- Manage and mentor a local marketing team.
- Develop and execute quarterly marketing plans.
- Manage regional marketing budget and performance.
- Connect local team with Global HQ.
About the role
Regional Marketing Manager Urdu Speaker
JustMarkets is seeking a dynamic and experienced Regional Marketing Manager who is fluent in Urdu to lead our market growth initiatives in Pakistan. This role is crucial in adapting global marketing strategies to local specifics, managing a diverse team, and driving measurable results.
Responsibilities
- Lead regional market growth by adapting global strategies to local market specifics and trends.
- Continuously monitor the competitive landscape and cultural shifts.
- Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content specialists).
- Set direction, remove blockers, and create an efficient team environment.
- Develop quarterly marketing plans for locally relevant strategies for Pakistan and its client community.
- Manage the regional marketing budget, allocating spend across channels based on performance data.
- Continuously seek ways to improve efficiency and results.
- Use analytics platforms to monitor campaign performance and understand user behavior.
- Guide the team’s priorities based on data insights.
- Serve as the key connection point between the local team and Global HQ, sharing market insights and coordinating global campaigns.
Requirements
- 4+ years of marketing experience, with at least 2 years in a leadership role.
- Experience overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, SMM/Community).
- Experience in fintech, crypto, retail trading, or a comparable fast-moving industry.
- Expertise in organic and partnership-driven acquisition in Pakistan or Southeast Asia.
- Strong understanding of 360 marketing: brand building, KOL/Influence marketing, PR, community growth, performance marketing, SMM.
- Proven experience directly allocating and optimizing regional marketing budgets ($50,000+ monthly range).
- Skilled at driving down CPA and maximizing ROI.
- Solid hands-on experience with analytics tools: Google Analytics 4, Tableau, PowerBI.
- Ability to interpret cohort data, traffic quality, and LTV trends.
- Experience with project management tools (Jira, Asana, or Confluence).
- Professional fluency in Urdu and business English for daily communication.
Nice to Have
- Strong background in sourcing, auditing, and closing complex deals with Pakistan influencers, financial bloggers, media contacts, and local partners.
- Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis, and fraud detection.
- Knowledge of financial advertising compliance in Pakistan.
- Familiarity with AI and automation tools for content and campaign production.
We Offer
- Working for a dynamically growing company.
- 15 paid vacation days per year.
- 10 paid sick leave days per year.
- 10 days for floating public holidays.
- Medical budget.
- Opportunity to work remotely.
- Professional education budget.
- Language learning budget.
- Wellness budget (gym membership, sports gear, and related expenses).
Key skills/competency
- Regional Marketing Strategy
- Team Leadership & Management
- Marketing Budget Management
- Performance Analysis (GA4, Tableau, PowerBI)
- Organic & Partnership Acquisition
- Brand Building
- KOL/Influencer Marketing
- Public Relations (PR)
- Social Media Marketing (SMM)
- Content Marketing
Skills & topics
- Regional Marketing Manager
- Marketing Strategy
- Team Leadership
- Fintech Marketing
- Crypto Marketing
- Pakistan Market
- Urdu Speaker
- Digital Marketing
- Performance Marketing
- Budget Management
- Google Analytics
- Tableau
- PowerBI
- KOL Marketing
- PR
- SMM
- Remote Work
How to get hired
- Tailor your resume: Highlight your experience in fintech/crypto marketing, team leadership, and budget management, emphasizing success in Pakistan or Southeast Asia.
- Showcase your skills: Quantify achievements in driving down CPA and maximizing ROI using analytics tools like GA4, Tableau, or PowerBI.
- Demonstrate leadership: Provide examples of managing and mentoring marketing teams, adapting strategies to local markets, and collaborating with global headquarters.
- Emphasize language proficiency: Clearly state your fluency in both Urdu and business English, as this is a key requirement for the Regional Marketing Manager role.
- Prepare for interviews: Be ready to discuss your strategic approach to regional marketing, budget allocation, team synchronization, and how you handle performance monitoring.
Technical preparation
Master Google Analytics 4 for campaign analysis.,Practice budget optimization for CPA/ROI.,Familiarize with project management tools (Jira/Asana).,Study Pakistan's financial advertising compliance.
Behavioral questions
Describe leading a diverse marketing team.,How do you adapt global strategies locally?,Share experience managing a $50k+ marketing budget.,How do you ensure effective team communication?
Frequently asked questions
- What is the primary focus of the Regional Marketing Manager role at JustMarkets?
- The Regional Marketing Manager at JustMarkets will focus on driving regional market growth in Pakistan by adapting global marketing strategies to local nuances, managing a local team, and optimizing marketing performance.
- What specific industries are preferred for candidates applying for the Regional Marketing Manager position?
- JustMarkets prefers candidates with experience in fast-moving industries such as fintech, crypto, or retail trading for this Regional Marketing Manager role.
- What level of marketing budget management experience is required for this role?
- Candidates should have proven experience directly allocating and optimizing regional marketing budgets, ideally in the range of $50,000+ monthly, demonstrating skill in lowering CPA and increasing ROI.
- Is fluency in languages other than English required for the Regional Marketing Manager position?
- Yes, professional fluency in Urdu is a mandatory requirement for the Regional Marketing Manager role, alongside business English for effective communication with cross-regional teams.
- What are the remote work possibilities for the Regional Marketing Manager at JustMarkets?
- JustMarkets offers the opportunity to work remotely for this position, which is a significant benefit alongside other perks like a medical budget and professional education.
- How does JustMarkets support professional development for its employees?
- JustMarkets supports professional development through a dedicated professional education budget, language learning budget, and a wellness budget for activities like gym memberships.
- What kind of analytics tools proficiency is expected for this role?
- Solid hands-on experience with analytics tools such as Google Analytics 4, Tableau, or PowerBI is expected, with the ability to interpret cohort data, traffic quality, and LTV trends.
- What does the leadership experience requirement entail for the Regional Marketing Manager role?
- The role requires at least 2 years of leadership experience, specifically overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, SMM/Community).