Director, Events
Jump - Advisor AI · United States
- Hybrid
- Contract
- $180,000 / year
- United States
Job highlights
- Own event strategy and drive pipeline acceleration.
- Execute world-class events from concept to completion.
- Scale event programs and build a team.
- Optimize event performance and measure ROI.
- Manage budgets and ensure seamless lead attribution.
About the role
Director of Events
Reports To: SVP Marketing
Location: Draper, UT / Park City, UT or Remote
About The Role
We’re looking for a strategic Events Leader to own our experiential marketing strategy and brand presence at key industry moments. This role is responsible for designing and executing a world-class events program—from Tier 1 industry conferences to hosted experiences and executive roundtables—that drives pipeline acceleration and strengthens our market leadership.
You’ll bring structure, creativity, and a "revenue-first" mindset to our events calendar, ensuring every activation is an engine for growth. This role sits at the intersection of marketing and sales, focusing on high-touch engagement that converts prospects into long-term partners.
What You’ll Do
- Own the Event Strategy & Pipeline: Develop a comprehensive annual events calendar (major industry trade shows, regional roadshows, partner events, and proprietary summits). Utilize best practices as well as creative approaches to help us develop novel experiences for prospective customers. Own quarterly event-sourced and event-influenced pipeline goals in partnership with Sales.
- End-to-End Execution: Lead the vision for booth design, creative storytelling, and "on-floor" experiences that make Jump the most talked-about brand at any show. Manage all logistics, including contract negotiations, vendor management, and onsite operations. Design high-impact "fringe" events (VIP dinners, after-parties, and executive briefings).
- Scale the Program & Team: Build a scalable "event-in-a-box" framework for regional field marketing and partner-led events. Collaborate with Brand Marketing to ensure our on-stage presence and demos are world-class. Hire and mentor a small team of event professionals as we continue our rapid growth.
- Optimize Performance: Track and analyze the ROI of every event, moving beyond "booth scans" to measure actual pipeline impact and CAC. Implement rigorous post-event follow-up processes in collaboration with the SDR and Sales teams.
- Operate Like an Owner: Manage the total events budget with precision, ensuring high-impact spend. Partner with RevOps to ensure seamless lead routing and attribution from the event floor to Salesforce.
What Success Looks Like (First 6–12 Months)
- A "World-Class" Presence: Jump is recognized as the standout brand at major industry conferences and our own hosted experiences.
- Measurable Impact: A clear, data-backed report showing the direct correlation between event spend and pipeline velocity.
- Sales Alignment: A seamless "hand-off" process where Sales feels empowered and prepared for every event activation.
- Team Growth: You have successfully hired and onboarded key roles to support the global event strategy.
What We’re Looking For
Must-haves
- 6–10 years of experience in B2B event marketing with a strong focus on enterprise events.
- SaaS Background: Proven track record of managing large-scale presences at major industry trade shows.
- Strategic Mindset: You have the creative orientation to help us build truly novel experiences that create real impact.
- Analytical Rigor: Comfort with CRM data (Salesforce) and attributing event activity to revenue.
- High Velocity: Ability to thrive in a fast-paced environment and manage multiple complex projects simultaneously.
Nice-to-haves
- Experience in the Financial Services/Wealth Management vertical.
- Experience building an event function from the ground up at a high-growth startup.
- Strong network of vendors and partners within the event production space.
Why This Role Matters
Events are the heartbeat of the financial services industry. In this role, you aren't just a "planner"—you are a brand architect. You will shape how the industry perceives Jump and create the physical spaces where our most important deals are done.
About Jump
Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump leads its category in market share and customer satisfaction, serving firms like LPL, Raymond James, and Cetera.
Jump’s Team Values: High Velocity, World Class, and Direct + Kind + No Drama.
Compensation & Benefits
- Equity
- Flexible PTO
- $500 WFH Stipend
- Medical: $0 premium health plan for your family
- Ancillary Benefits: Dental, Vision, Life, Disability, Indemnity, etc.
- Tax Savings: 401k, HSA, FSA, Dependent Care FSA, Commuter, etc.
- Laptop + $500 budget for workspace setup
- Paid Parental Leave: 2-4 weeks non-birthing, 6-16 weeks birthing, depending on tenure
Compensation Range: $170K - $190K
Key skills/competency
- Event Strategy
- Experiential Marketing
- Brand Presence
- Pipeline Acceleration
- Revenue Growth
- Salesforce CRM
- B2B Event Marketing
- SaaS Events
- Vendor Management
- ROI Analysis
Skills & topics
- Director of Events
- Event Marketing
- Experiential Marketing
- B2B Marketing
- SaaS
- Pipeline Generation
- Revenue Growth
- Salesforce
- Event Strategy
- Marketing Leadership
How to get hired
- Tailor your resume: Highlight B2B enterprise event marketing, SaaS, and Salesforce experience.
- Showcase strategic vision: Emphasize creative event concepts and revenue impact.
- Demonstrate analytical skills: Detail your experience with CRM data and ROI analysis.
- Quantify achievements: Use numbers to show pipeline growth and event success.
- Express leadership potential: Mention experience building teams and managing budgets.
Technical preparation
Master Salesforce for lead tracking and attribution.,Develop event ROI and pipeline impact models.,Familiarize with B2B SaaS trade show best practices.,Prepare case studies of novel event experiences.
Behavioral questions
Describe a time you drove revenue with an event.,How do you create a 'world-class' event experience?,How do you handle multiple complex projects simultaneously?,Share an example of building and mentoring a team.
Frequently asked questions
- What is the salary range for the Director of Events role at Jump?
- The Director of Events role at Jump offers a competitive salary range of $170,000 to $190,000 annually, reflecting the strategic importance and scope of this position.
- Can I work remotely for the Director of Events position at Jump?
- Yes, the Director of Events role at Jump offers a remote work arrangement. You can also choose to work from their Draper, UT or Park City, UT offices.
- What kind of experience is most important for the Director of Events at Jump?
- Jump is looking for candidates with 6-10 years of B2B event marketing experience, specifically with enterprise events in the SaaS industry. A strong strategic mindset, analytical rigor with CRM data (Salesforce), and the ability to thrive in a fast-paced environment are crucial.
- What are the key responsibilities of the Director of Events at Jump?
- The Director of Events will own the event strategy, including developing the annual calendar and driving pipeline goals. Responsibilities also include end-to-end execution of events, scaling the program and team, optimizing performance through ROI analysis, and managing the total events budget.
- What benefits does Jump offer for the Director of Events position?
- Jump provides a comprehensive benefits package including equity, flexible PTO, a $500 WFH stipend, a $0 premium health plan for families, ancillary benefits (dental, vision, etc.), tax savings programs (401k, HSA, etc.), a laptop with a workspace budget, and paid parental leave.
- How does Jump measure success for the Director of Events?
- Success in the first 6-12 months is measured by Jump being recognized as a standout brand at events, demonstrating a clear data-backed correlation between event spend and pipeline velocity, ensuring seamless sales alignment, and successfully hiring key team roles.
- Does Jump prefer experience in a specific industry for the Director of Events role?
- While not a strict requirement, Jump has a 'nice-to-have' preference for candidates with experience in the Financial Services/Wealth Management vertical, given the nature of their business. Experience building an event function from scratch at a high-growth startup is also a plus.