Social Media Coordinator
JPS Health Network · Fort Worth, TX
- On site
- Full-time
- $50,000 / year
- Fort Worth, TX
Job highlights
- Develops and schedules social media content.
- Monitors and analyzes social media performance.
- Collaborates with internal departments on messaging.
- Supports digital campaigns and patient education.
- Ensures content adheres to brand and privacy standards.
About the role
Social Media Coordinator
Who We Are
JPS Health Network is a $950 million, tax-supported healthcare system in North Texas. Licensed for 582 beds, the network features over 25 locations across Tarrant County, with John Peter Smith Hospital a Level I Trauma Center, Tarrant County's only psychiatric emergency center, and the largest hospital-based family medical residency program in the nation. The health network employs more than 7,200 people.
Acclaim Multispecialty Group is the medical practice group featuring over 300 providers serving JPS Health Network. Specialties range from primary care to general surgery and trauma. The Acclaim Multispecialty Group formed around a common set of incentives and expectations supporting the operational, financial, and clinical performance outcomes of the network. Our goal is to provide high quality, compassionate clinical care for every patient, every time.
Why JPS?
We're More Than a Hospital. We're 7,200 Of The Most Dedicated People You Could Ever Meet. Our Goal Is To Make Sure The People Of Our Community Get The Care They Need And Deserve. As Community Stewards, We Abide By Three Rules Of The Road:
- Own it. Everyone who wears the JPS badge contributes to our journey to excellence.
- Seek joy. Every day, every shift, we celebrate our patients, smile, and emphasize positivity.
- Don't be a jerk. Everyone is treated with courtesy and respect.
Smiling, laughter, compassion - key components of our everyday experience at JPS. When working here, you're surrounded by passion, diversity, and dedication. We look forward to meeting you!
For more information, visit www.jpshealthnet.org.
To view all job vacancies, visit www.jpshealthnet.org, www.jpshealthnet.org/careers, or www.teamacclaim.org.
Job Title
Social Media Coordinator
Requisition Number
43664
Employment Type
Full Time
Division
COMMUNICATIONS
Compensation Type
Hourly
Job Category
Business / Professional
Hours Worked
8am-5pm
Location
John Peter Smith Hospital
Shift Worked
Day
Job Description
Job Summary: The Social Media Coordinator supports JPS Hospital Network by developing, scheduling, monitoring, and analyzing content across all digital and social media platforms. This position is part of the Communications team and works closely with internal stakeholders to ensure social content reflects organizational priorities, enhances community outreach, supports patient experience and education, and strengthens JPS’ brand identity. The Social Media Coordinator maintains a consistent voice aligned with brand standards, engages with online audiences, and assists with digital communications during routine operations and emergency communications.
Essential Job Functions & Accountabilities
- Develops, schedules, and publishes daily content across social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and X (formerly Twitter).
- Supports the creation of multimedia content, including graphics, short videos, stories, and reels, in alignment with brand guidelines.
- Monitors social media channels, responds to comments and messages, and elevates issues to appropriate leaders when needed.
- Tracks KPIs, analyzes performance metrics, and prepares monthly reports with insights and recommendations.
- Collaborates with internal departments to gather information, draft posts, and ensure content accuracy, especially regarding clinical, safety, and public health messaging.
- Assists with digital campaigns supporting community health initiatives, patient education, recruitment, and service-line priorities.
- Ensures all content adheres to AP Style, HIPAA requirements, and organizational standards for accuracy and privacy.
- Works closely with team members during emergency code activations, crises, with real-time updates, including after-hours monitoring as needed.
- Maintains a content calendar and recommends opportunities for increased engagement, brand alignment, and strategic storytelling.
- Supports reputation management by monitoring online reviews and public sentiment, escalating issues appropriately.
Job description is not an all-inclusive list of duties and may be subject to change with or without notice. Staff are expected to perform other duties as assigned.
Qualifications
Required Qualifications:
- Bachelor’s degree in communications, public relations, marketing, journalism, digital media, or related field.
- 1–2 years of experience managing professional social media accounts, digital content, or related communications work.
Preferred Qualifications:
- Experience working in healthcare, a safety-net system, or a government/public agency.
- Experience with social media management platforms (e.g., Sprout Social, Hootsuite, Buffer).
- Experience creating basic photo, video, or graphic content.
Location Address:
1500 S. Main Street
Fort Worth, Texas, 76104
United States
Key skills/competency
- Social Media Management
- Content Creation
- Digital Marketing
- Community Engagement
- Brand Management
- Analytics and Reporting
- Healthcare Communications
- Crisis Communications
- Content Calendar Management
- Social Media Platforms
Skills & topics
- Social Media Coordinator
- Social Media Marketing
- Content Creation
- Digital Content
- Communications
- Marketing
- Public Relations
- Healthcare
- Fort Worth Jobs
- JPS Health Network
How to get hired
- Tailor your resume: Highlight experience in social media management, content creation, and digital communications, especially in healthcare.
- Showcase your portfolio: Prepare examples of successful social media campaigns, content, and analytics reports.
- Research JPS Health Network: Understand their mission, values, and community focus to align your application.
- Prepare for behavioral questions: Be ready to discuss how you handle patient inquiries, crisis communications, and collaboration.
- Ask insightful questions: Inquire about team dynamics, content strategy, and opportunities for growth.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities of a Social Media Coordinator at JPS Health Network?
- The Social Media Coordinator at JPS Health Network is responsible for developing, scheduling, monitoring, and analyzing content across all digital and social media platforms. This includes creating multimedia content, engaging with online audiences, collaborating with internal departments, and assisting with digital campaigns and crisis communications, all while ensuring content aligns with brand standards and privacy regulations.
- What qualifications are required for the Social Media Coordinator role at JPS Health Network?
- Candidates for the Social Media Coordinator position at JPS Health Network must possess a Bachelor's degree in communications, public relations, marketing, journalism, digital media, or a related field, along with 1-2 years of experience managing professional social media accounts, digital content, or related communications work.
- What preferred qualifications would make a candidate stand out for the Social Media Coordinator position?
- Preferred qualifications for the Social Media Coordinator role include experience working in healthcare, a safety-net system, or a government/public agency. Additionally, experience with social media management platforms (like Sprout Social, Hootsuite, Buffer) and experience creating basic photo, video, or graphic content are highly valued.
- How does JPS Health Network ensure social media content reflects organizational priorities?
- JPS Health Network ensures social content reflects organizational priorities by having the Social Media Coordinator work closely with internal stakeholders. This collaboration ensures that all content accurately represents JPS's mission, enhances community outreach, supports patient education, and strengthens the overall brand identity.
- What is the work environment like for a Social Media Coordinator at JPS Health Network?
- The Social Media Coordinator is part of the Communications team at JPS Health Network. The work environment emphasizes passion, diversity, and dedication, with a focus on community care. The role requires adherence to organizational values like 'Own it,' 'Seek joy,' and 'Don't be a jerk,' promoting a positive and respectful atmosphere.
- How does JPS Health Network handle social media during emergencies or crises?
- During emergency code activations or crises, the Social Media Coordinator works closely with team members to provide real-time updates across social media platforms. This may include after-hours monitoring to ensure timely and accurate communication to the public.