Website Acquisition Strategy Associate

About the Website Acquisition Strategy Associate Role

Become an integral part of the Wealth Management Digital Marketing team at JPMorganChase, owning the public site acquisition strategy across chase.com and jpmorgan.com. This role is responsible for developing and executing a roadmap of initiatives to acquire new Wealth Management clients and deepen relationships with existing non-Wealth clients from multiple lines of business. The ideal candidate will possess a robust background in digital marketing, showcasing innovation in crafting new digital marketing strategies and tactics.

As an Associate within Wealth Management, you will collaborate with product, analytics, design, research, and experimentation teams to optimize user journeys, improve site navigability, and enhance the discoverability of products and features. The candidate should also be knowledgeable in SEO best practices to ensure alignment with broader digital strategies.

Job Responsibilities

• Own, develop, and manage data-driven acquisition strategies for chase.com and jpmorgan.com, including landing pages, navigation, and lead generation.
• Partner with analytics, design, research, and product teams to identify growth opportunities and measure the impact of acquisition initiatives.
• Collaborate on cross line of business (XLOB) digital strategies to deepen engagement and acquisition across business banking, consumer banking, and other areas.
• Support campaign acquisition efforts by partnering with marketing and product teams to improve ongoing campaigns.
• Align overarching strategy with go-to-market plans for new and innovative business initiatives.
• Analyze and map user journeys to identify friction points and opportunities for improvement, leveraging on- and off-platform research and testing.
• Enhance site navigability and the discoverability of products and features to drive acquisition and engagement.
• Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition and user experience.
• Stay informed on digital marketing trends, user experience best practices, and SEO fundamentals to ensure strategies remain current and effective.
• Work closely with marketing, product, analytics, and design teams to align on goals and deliver seamless digital experiences.
• Communicate findings, recommendations, and results to stakeholders across the organization, utilizing strong executive communication and presentation skills.

Required Qualifications, Capabilities And Skills

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 4+ years of professional marketing experience.
• Experience in managing the creative process from strategy to brief to final assets while maintaining a broad learning agenda.
• Experience in digital marketing, acquisition strategy, or user experience optimization.
• Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Google Analytics, Tableau).
• Excellent executive communication, presentation and collaboration skills.
• Ability to manage partners, multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications, Capabilities, And Skills

• Demonstrates strong analytical thinking and curiosity, using data to inform decisions and uncover new opportunities.
• Is knowledgeable about design best practices and understands their impact on digital acquisition, even if not directly responsible for design execution.
• Excels in collaboration, working effectively with cross-functional teams.
• Is comfortable with experimentation, learning from results, and iterating quickly.
• Thinks through user journeys and is focused on improving site navigability and product discoverability with the customer at the center of every solution.

About JPMorganChase

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

Key skills/competency

• Digital Marketing Strategy
• Client Acquisition
• User Experience (UX) Optimization
• SEO Best Practices
• Data Analysis & Insights
• Cross-functional Collaboration
• Experimentation & A/B Testing
• Lead Generation
• Content Strategy
• Stakeholder Communication