Growth & Product Marketing Manager | Full Remote SPAIN | €50K - €70K
Joppy · Spain
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- Hybrid
- Full-time
- €70,000 / year
- Spain
Job highlights
- Full remote Growth and Product Marketing Manager in Spain.
- B2B technology role with full marketing spectrum exposure.
- Drive growth, events, content, and sales enablement.
- Experience in blockchain, digital assets, or Web3 required.
- Build and execute marketing strategies in a dynamic environment.
About the role
Growth & Product Marketing Manager
Joppy is collaborating with a company seeking a Growth & Product Marketing Manager to join their team in Spain. This is a fully remote position, requiring candidates to be currently located in Spain.
About the Role
We are looking for a highly hands-on Growth & Product Marketing Manager who combines strategic thinking with operational execution. This is a broad and dynamic role perfect for someone flexible, intellectually curious, and comfortable operating across strategy and execution. You should enjoy building, experimenting, and learning fast, and not be afraid to step outside your comfort zone to make things happen. This role offers exposure to the full marketing spectrum in a high-impact B2B technology environment.
What You Should Bring
- 5+ years of experience in B2B marketing, growth, or product marketing roles.
- Strong experience managing company presence at industry events (sponsorships, speaking slots, booths, executive positioning).
- Proven experience organizing proprietary events (physical events, roundtables, webinars) end-to-end.
- Demonstrated ability to translate complex technological solutions into compelling positioning and messaging.
- Experience working closely with product and business development teams.
- Hands-on experience with CRM systems, preferably HubSpot.
- Strong analytical mindset, with experience tracking funnel performance and campaign effectiveness.
- Excellent written and verbal communication skills in English.
- Mandatory: Experience in blockchain, digital assets, or Web3 ecosystems.
- Mandatory: Current location in Spain with EU working permit.
- Highly valued: Experience in financial services, capital markets, or asset management industries.
- Highly valued: Exposure to institutional sales cycles.
We are looking for a true builder, strategic but deeply execution-oriented, comfortable moving between high-level positioning and tactical delivery, eager to learn, and ready to take ownership across multiple dimensions of marketing.
Responsibilities
Ecosystem Mastery & Strategic Foundations
- Develop a deep understanding of our products, the broader tokenization ecosystem, and the competitive landscape.
- Define and continuously refine Ideal Customer Profiles (ICPs) to guide marketing focus.
- Shape and evolve clear positioning and differentiation strategies.
- Translate product capabilities into compelling narratives tailored to institutional audiences.
Event Strategy & Execution
- Own the full lifecycle of company participation in industry events: strategy, objectives, messaging, logistics coordination, executive preparation, and follow-up.
- Maximize sponsorship activations and visibility opportunities.
- Coordinate executive speaking opportunities and industry presence.
- Design and execute proprietary events (roundtables, webinars, industry sessions) from concept to delivery.
- Ensure events contribute meaningfully to engagement and pipeline development.
Growth & Go-to-Market Initiatives
- Design and execute targeted marketing initiatives aligned with defined ICPs.
- Support product launches and feature announcements.
- Identify new verticals and market opportunities.
- Monitor key performance metrics and optimize initiatives accordingly.
Sales & Business Development Enablement
- Work closely with the Business Development team to ensure they have the necessary materials, presentations, and messaging frameworks.
- Align marketing initiatives with commercial priorities.
- Support account-based initiatives where relevant.
- Ensure consistency and coherence between marketing narratives and sales conversations.
Content & Thought Leadership
- Contribute to shaping the company’s thought leadership strategy.
- Coordinate and produce high-quality marketing materials.
- Ensure consistency of voice and positioning across website, events, and digital channels.
- Support executive visibility initiatives in key industry forums.
What Success Candidate Looks Like
- Clear and differentiated positioning within the tokenization and digital asset ecosystem.
- Well-defined ICPs driving focused and effective marketing initiatives.
- Strong and professional presence at key industry events.
- Proprietary events generating meaningful engagement.
- Tight alignment between marketing and business development.
- Measurable contribution to qualified pipeline growth.
What is offered?
- Work at the forefront of the digital asset and blockchain revolution.
- A remote-friendly, agile environment that values autonomy and impact.
- The opportunity to build tools that define the future of regulated financial markets.
- Challenging projects and a great environment.
- Innovation and building new business with your own hands.
- Flat organization and short decision paths.
- Flexible working hours.
- Remote working (Based on the team needs).
- Remote Work Allowance.
- Social benefits: Flexible Payment Plan, medical insurance and others.
- 25 vacation days.
- 2 free days for conference/courses + Individual Training Budget.
About Joppy
Joppy is a technology recruitment platform built for developers by developers.
- No CV is required. Just say what you know and what you want.
- Anonymous profile by default.
- You choose who can talk to you. Companies cannot write to you until you accept their offer.
- Only relevant offers that match your preferences. No more Javascript offers for Java developers.
- Get rewarded if you get hired.
Keep an eye on tech job opportunities anonymously and find the job that makes you happy.
Key skills/competency
- Growth Marketing
- Product Marketing
- B2B Marketing
- Blockchain Marketing
- Event Management
- Content Strategy
- HubSpot CRM
- Analytical Skills
- Go-to-Market Strategy
- Digital Assets
Skills & topics
- Growth Marketing
- Product Marketing
- B2B Marketing
- Blockchain
- Digital Assets
- Web3
- Event Management
- Marketing Strategy
- Go-to-Market
- Content Marketing
- Spain
- Remote
How to get hired
- Tailor your resume: Highlight B2B marketing, growth, product marketing, and blockchain/Web3 experience. Quantify achievements in funnel performance and campaign effectiveness.
- Showcase event expertise: Detail your experience in managing industry event presence and organizing proprietary events end-to-end.
- Demonstrate analytical skills: Provide examples of how you've used data to track funnel performance and optimize marketing initiatives.
- Emphasize B2B tech experience: Clearly articulate your ability to translate complex technological solutions into compelling messaging for institutional audiences.
- Highlight Spanish location: Ensure your current location in Spain and EU work permit are clearly stated.
Technical preparation
Master HubSpot CRM for campaign execution.,Analyze funnel metrics and campaign effectiveness.,Develop compelling messaging for complex tech.,Understand blockchain and digital asset ecosystems.
Behavioral questions
Describe a time you built a marketing strategy.,How do you handle ambiguity in a role?,Share an experience translating complex tech.,How do you collaborate with sales teams?
Frequently asked questions
- What are the primary responsibilities for the Growth & Product Marketing Manager at this company?
- The Growth & Product Marketing Manager will be responsible for developing a deep understanding of products and the market, defining ICPs, shaping positioning strategies, managing event participation end-to-end, designing and executing marketing initiatives, enabling sales and business development, and contributing to thought leadership. You'll be a builder focused on growth and execution in the Web3 space.
- What specific experience is mandatory for this Growth & Product Marketing Manager role in Spain?
- Mandatory requirements include 5+ years of B2B marketing/growth/product marketing experience, strong event management skills, ability to translate complex tech into messaging, CRM experience (HubSpot preferred), analytical mindset, excellent English communication, prior experience in blockchain/digital assets/Web3, and being currently located in Spain with an EU work permit.
- What are the key benefits of this remote Growth & Product Marketing Manager position?
- This role offers the chance to work at the forefront of the digital asset and blockchain revolution, a remote-friendly and agile environment, the opportunity to build tools for regulated financial markets, flexible working hours, a remote work allowance, social benefits, 25 vacation days, and a training budget.
- How does this company leverage technology and innovation in its marketing efforts?
- The company operates in the digital asset and blockchain space, focusing on building tools for regulated financial markets. The role encourages innovation, experimentation, and building new business, with a strategic approach to growth and go-to-market initiatives. You'll be translating complex technological solutions into compelling narratives.
- What is the expected career growth or impact for a Growth & Product Marketing Manager in this role?
- This role offers significant impact by allowing you to shape marketing strategies, drive pipeline growth, and build new business. Success looks like clear positioning, effective marketing initiatives, strong event presence, and measurable contributions to qualified pipeline growth. You'll gain broad exposure to the full marketing spectrum in a high-impact B2B technology environment.
- What is the advantage of Joppy as a recruitment platform for this Growth & Product Marketing Manager role?
- Joppy offers a unique recruitment experience where a CV isn't required; you describe your skills and desires. Profiles are anonymous by default, you control who contacts you, and you receive only relevant offers. Joppy also rewards you if you get hired, ensuring a more personalized and efficient job search.