Growth and Product Marketing Manager

Growth & Product Marketing Manager

Joppy is collaborating with a company seeking a Growth & Product Marketing Manager to join their team in Spain. This is a fully remote position, requiring candidates to be currently located in Spain.

About the Role

We are looking for a highly hands-on Growth & Product Marketing Manager who combines strategic thinking with operational execution. This is a broad and dynamic role perfect for someone flexible, intellectually curious, and comfortable operating across strategy and execution. You should enjoy building, experimenting, and learning fast, and not be afraid to step outside your comfort zone to make things happen. This role offers exposure to the full marketing spectrum in a high-impact B2B technology environment.

What You Should Bring

• 5+ years of experience in B2B marketing, growth, or product marketing roles.
• Strong experience managing company presence at industry events (sponsorships, speaking slots, booths, executive positioning).
• Proven experience organizing proprietary events (physical events, roundtables, webinars) end-to-end.
• Demonstrated ability to translate complex technological solutions into compelling positioning and messaging.
• Experience working closely with product and business development teams.
• Hands-on experience with CRM systems, preferably HubSpot.
• Strong analytical mindset, with experience tracking funnel performance and campaign effectiveness.
• Excellent written and verbal communication skills in English.
• Mandatory: Experience in blockchain, digital assets, or Web3 ecosystems.
• Mandatory: Current location in Spain with EU working permit.
• Highly valued: Experience in financial services, capital markets, or asset management industries.
• Highly valued: Exposure to institutional sales cycles.

We are looking for a true builder, strategic but deeply execution-oriented, comfortable moving between high-level positioning and tactical delivery, eager to learn, and ready to take ownership across multiple dimensions of marketing.

Responsibilities

Ecosystem Mastery & Strategic Foundations

• Develop a deep understanding of our products, the broader tokenization ecosystem, and the competitive landscape.
• Define and continuously refine Ideal Customer Profiles (ICPs) to guide marketing focus.
• Shape and evolve clear positioning and differentiation strategies.
• Translate product capabilities into compelling narratives tailored to institutional audiences.

Event Strategy & Execution

• Own the full lifecycle of company participation in industry events: strategy, objectives, messaging, logistics coordination, executive preparation, and follow-up.
• Maximize sponsorship activations and visibility opportunities.
• Coordinate executive speaking opportunities and industry presence.
• Design and execute proprietary events (roundtables, webinars, industry sessions) from concept to delivery.
• Ensure events contribute meaningfully to engagement and pipeline development.

Growth & Go-to-Market Initiatives

• Design and execute targeted marketing initiatives aligned with defined ICPs.
• Support product launches and feature announcements.
• Identify new verticals and market opportunities.
• Monitor key performance metrics and optimize initiatives accordingly.

Sales & Business Development Enablement

• Work closely with the Business Development team to ensure they have the necessary materials, presentations, and messaging frameworks.
• Align marketing initiatives with commercial priorities.
• Support account-based initiatives where relevant.
• Ensure consistency and coherence between marketing narratives and sales conversations.

Content & Thought Leadership

• Contribute to shaping the company’s thought leadership strategy.
• Coordinate and produce high-quality marketing materials.
• Ensure consistency of voice and positioning across website, events, and digital channels.
• Support executive visibility initiatives in key industry forums.

What Success Candidate Looks Like

• Clear and differentiated positioning within the tokenization and digital asset ecosystem.
• Well-defined ICPs driving focused and effective marketing initiatives.
• Strong and professional presence at key industry events.
• Proprietary events generating meaningful engagement.
• Tight alignment between marketing and business development.
• Measurable contribution to qualified pipeline growth.

What is offered?

• Work at the forefront of the digital asset and blockchain revolution.
• A remote-friendly, agile environment that values autonomy and impact.
• The opportunity to build tools that define the future of regulated financial markets.
• Challenging projects and a great environment.
• Innovation and building new business with your own hands.
• Flat organization and short decision paths.
• Flexible working hours.
• Remote working (Based on the team needs).
• Remote Work Allowance.
• Social benefits: Flexible Payment Plan, medical insurance and others.
• 25 vacation days.
• 2 free days for conference/courses + Individual Training Budget.

About Joppy

Joppy is a technology recruitment platform built for developers by developers.

• No CV is required. Just say what you know and what you want.
• Anonymous profile by default.
• You choose who can talk to you. Companies cannot write to you until you accept their offer.
• Only relevant offers that match your preferences. No more Javascript offers for Java developers.
• Get rewarded if you get hired.

Keep an eye on tech job opportunities anonymously and find the job that makes you happy.

Key skills/competency

• Growth Marketing
• Product Marketing
• B2B Marketing
• Blockchain Marketing
• Event Management
• Content Strategy
• HubSpot CRM
• Analytical Skills
• Go-to-Market Strategy
• Digital Assets