Digital Content Manager

Digital Content Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function

Marketing

Job Sub Function

Product Management

Job Category

Professional

All Job Posting Locations

North Ryde, New South Wales, Australia

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

The Opportunity

We have an opportunity for a Digital Content Manager to set the strategic direction for the content strategy plan and champion customer personalisation within the Business Unit and lead this way of working across the enterprise. As we continue working in more agile practices, you’ll play a crucial role in guiding and shaping how this position develops.

This role will be the lead of the development and execution of a data-driven, personalised content strategy across omnichannel platforms, collaborating with cross-functional teams to drive customer engagement, brand differentiation, and business growth. This role champions the integration of customer insights, advanced analytics, and innovative content approaches to position J&J at the forefront of customer-centric marketing. You will be a critical member of the Brand Team reporting to the Commercial Lead in Immunology.

Responsibilities

• Set the strategic direction for the Content Strategy Plan by synthesising qualitative and quantitative insights, including advanced data analytics, to ensure content aligns with overarching brand and business objectives
• Champion customer personalisation by defining segmentation, mapping optimal channels, and curating persona-driven content that fosters engagement, loyalty, and clear differentiation for J&J
• Work hand in hand with the brand leads on driving omnichannel excellence
• Steer operational planning and execution, driving cross-functional collaboration with marketing, technology, and other key stakeholders to embed content personalisation as a core business capability
• Lead the design and implementation of omnichannel initiatives, ensuring all customer engagement activities are strategically aligned to deliver measurable impact and support brand growth
• Provide strategic oversight on customer engagement metrics, distilling actionable insights and guiding the marketing team to refine content and brand strategy based on evolving customer needs
• Design and oversee the deployment of customer microjourneys in collaboration with technology partners, ensuring seamless, personalised experiences across all touchpoints.
• Direct quarterly content planning and development, leveraging modular content authoring approaches and partnering closely with agencies to deliver innovative, scalable solutions
• Lead strategic engagement with the Data Science Team to harness customer data, uncover new personalisation opportunities, and continually advance the organisation's content capability and competitive edge

About You

You will be ready to take on a new opportunity to shape and drive the value of this new role within the Business Unit and across J&J. You are future focused and passionate about defining and delivering the content experiences our customers expect aligned to brand strategy. You are a team player, highly collaboratively and not afraid to challenge the status quo and lead this change.

• Degree in Marketing/Communications/Science
• 5+ years’ experience in the pharmaceutical or FMCG or another industry within digital marketing
• Experience working in a matrix organisation in an international environment
• A track record of success in running personalised digital campaigns
• Strong written and verbal communication
• Ability to collaborate cross-functionally
• A positive, solutions-oriented approach
• Ability to navigate ambiguity
• Knowledge of modular content and experience in using an authoring tool

Johnson & Johnson, as a world leader across multiple therapy areas, offers a dynamic environment with opportunities to learn and grow across a broad range of those therapeutic areas. We encourage candidates with a strong desire to learn and a willingness to adapt to new challenges to apply.

Company Culture & Benefits

• Great Place to Work® Certified – 2025
• Competitive salary package, flexible work practices, award winning benefits
• Continuous training and support.
• Award-winning leadership development programs.
• Inclusive, flexible, and accessible working arrangements.
• Equal opportunity employer supporting diversity and inclusion.
• Up to 18 weeks of parental leave to support new parents.
• 4 days of volunteer leave to give back to the community.
• Option to purchase up to 2 weeks of additional annual leave for extra time off.
• Enjoy a dedicated Wellbeing Day to prioritize self-care.
• Global Wellness Reimbursement of $780 per year for healthy eating, exercise, or mindfulness activities.
• Access to an Employee Assistance Program for personal and professional support.
• Enhanced leave provisions for compassionate (caregiver) leave, providing up to 30 days of additional support.
• Life insurance coverage for added peace of mind.

Key skills/competency

• Content Strategy
• Digital Marketing
• Customer Personalisation
• Omnichannel Marketing
• Data Analytics
• Brand Differentiation
• Cross-functional Collaboration
• Modular Content
• Customer Engagement
• Pharmaceutical Industry
• Marketing Automation