Senior Communications Officer - Media (basé à Pékin)

About AIIB

The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank dedicated to financing sustainable infrastructure for a better future in Asia and beyond. Established in Beijing in 2016, AIIB has grown to include 111 member nations with a capitalization of USD100 billion, maintaining a AAA rating from major credit agencies. We collaborate with partners to unlock new capital and invest in green, technology-enabled, and connectivity-focused infrastructure.

Communications Department (COM)

The COM department's mission is to build stakeholder trust through impactful communications that highlight AIIB's role in improving lives and serving future generations. As AIIB approaches its first decade, COM is instrumental in telling the Bank's story. This involves strategic advice and support for official communications, storytelling campaigns, institutional documents, internal communications, and informing external audiences about our work and its significance. We manage messaging, media coverage, social media engagement, and awareness building with global stakeholders.

Role Overview: Senior Communications Officer - Media

AIIB's Communications Department is seeking a Senior Communications Officer - Media. This senior leadership role is responsible for shaping the Bank's narrative and enhancing its regional and international profile through strategic media engagement. The ideal candidate will be an accomplished communications professional, either from a corporate communications background or with a journalism foundation, possessing the credibility to represent AIIB externally and the authority to drive internal media strategy. A background in media and a proven record of in-house delivery are essential.

Key Responsibilities

• Develop and implement proactive media strategies that advance AIIB's mission, focusing on systematic narrative-building over reactive communications.
• Create compelling story angles and media packages to generate coverage beyond institutional milestones.
• Lead the development and placement of opinion articles by AIIB's president and vice presidents in key media outlets.
• Collaborate with COM thematic leads to identify, prioritize, and sequence media opportunities across AIIB's focus areas like climate, finance, regional connectivity, and development impact.
• Activate media protocols within the Bank's crisis communications framework, providing reputational risk assessments and advising on media engagement strategies to senior management.
• Build and maintain strong institutional relationships with prominent international and regional media organizations at the editorial leadership level.
• Cultivate relationships across the media ecosystem, including top editors, commentators, foreign and business editors, Bretton Woods institution reporters, and vertical specialists.
• Coordinate media relationship-building efforts across Bank leadership and COM team leads to foster institutional rather than individual relationships.
• Maintain an up-to-date contact list of journalists and media outlets and establish regular communication processes.
• Provide strategic media counsel to AIIB senior management on global media trends, positioning, reputational risk, and sensitive issues.
• Coordinate and oversee media training for senior leadership to expand the Bank's spokesperson bench.
• Manage media engagement, ensuring leaders are matched with appropriate outlets and opportunities, and are supported with preparation and messaging.
• Establish and oversee Bank-wide protocols for media engagement, enquiry handling, and press-release coordination.
• Develop and maintain core media messages, ensuring consistency across all communications.
• Serve as a senior point of contact for media inquiries, ensuring timely and coordinated responses.
• Implement and maintain media relationship management systems to track engagement and build institutional knowledge.
• Collaborate with other departments to develop compelling stories demonstrating AIIB's impact and mission delivery.
• Manage media events, draft and edit news releases, and produce content that resonates with target audiences.
• Oversee media monitoring and analytics, providing coverage analysis, correcting inaccuracies, and ensuring internal awareness of media sentiment.
• Develop and maintain all media materials, ensuring alignment with corporate brand and business priorities.
• Work with external PR agencies and senior media advisors to extend reach in key markets while maintaining internal ownership of strategic relationships.

Requirements

• Minimum 10 years of experience in media relations, journalism, or strategic communications, with significant senior-level experience, preferably including people management.
• Master's degree or equivalent in communications, journalism, political science, economics/finance, international relations, public affairs, or a related field from a reputable university.
• Background in multilateral institutions, international finance, infrastructure, or development is preferred.
• Demonstrated track record of building and maintaining relationships with top-tier international media, including strong current contacts.
• Experience with media in Asia is a plus.
• Exceptional ability to simplify complex information into compelling narratives for diverse audiences.
• Excellent writing skills, with mastery of news writing, opinion-article development, and executive communications.
• Ability to advise and influence at executive levels.
• Sharp news sense and strategic mindset, with the ability to work proactively and identify media opportunities.
• Collaborative, with the ability to navigate internal stakeholder dynamics and build trust.
• Positive, solutions-oriented approach, dedicated to influencing public understanding of AIIB's role and impact.
• Excellent oral and written communication skills in English.

Commitment to Diversity and Inclusion

AIIB is committed to diversity, transparency, and inclusion. We believe our strength comes from a diverse team with varied skills and experiences, selected through a merit-based process. We encourage applications from individuals regardless of nationality, religion, gender, race, disability, or sexual orientation, both from within and outside AIIB member nations.

Previous experience and qualifications will determine the grade and job title at which successful applicants will enter AIIB.

Join us to help create a prosperous and sustainable Asia while growing your career in a diverse and innovative environment.

Important Information

• Closing Date: All opportunities close at 11:59 p.m. (GMT+8) on the dates listed.
• Job Type: Recruitment is based on a merit-based competitive selection process. AIIB aims to provide equal employment opportunities to all suitably qualified applicants, irrespective of religion, gender, race, disability, sexual orientation, or nationality.

Key skills/competency

• Media Relations
• Journalism
• Strategic Communications
• Public Relations
• Corporate Communications
• Content Development
• Media Strategy
• Crisis Communications
• Stakeholder Engagement
• Media Training