Web Optimization Manager

Overview of the Web Optimization Manager Role

We are seeking a highly analytical, insights-driven Web Optimization Manager to manage the ongoing enhancements of our website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You’ll work closely with our data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. Your work will directly impact how care seekers experience our website-ensuring every interaction helps moves them closer to what they need.

Key Responsibilities

• Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
• Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
• Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
• Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
• Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
• Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
• Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
• Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
• Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
• Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Required Skills & Experience

• Four (4) – seven (7) years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
• Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
• Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
• Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
• Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
• Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
• Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.

Required Education

• Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

Key skills/competency

• Website Optimization
• Conversion Rate Optimization (CRO)
• A/B Testing
• Web Analytics
• User Experience (UX)
• Data Analysis
• Hypothesis Testing
• Digital Strategy
• Stakeholder Management
• Performance Monitoring