11 days ago
Sr Web Content Management Analyst
Jobs via Dice
Hybrid
Full Time
$120,000
Hybrid
Job Overview
Job TitleSr Web Content Management Analyst
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$120,000
LocationHybrid
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Job Description
About the Sr Web Content Management Analyst Role at ARK Infotech Spectrum
Dice is the leading career destination for tech experts at every stage of their careers. Our client, ARK Infotech Spectrum, is seeking a Sr Web Content Management Analyst to contribute to their team.
Key Responsibilities
- Lead the development of website copy for your segments that reflects Blue Cross NC’s brand, tone of voice and position in the market while following web content guidelines and ADA compliance standards.
- Collect input from multiple sources and usher content through the review process with business stakeholders to ensure timely web delivery.
- Apply design thinking and UX principles to page authoring and initiate intake discussions for net-new components and component enhancements with the Experience Design team.
- Uphold an enterprise content governance model and editorial publishing process by consistently providing clear and actionable edits to your peers to ensure content is up-to-date, relevant, valuable to our business segments, and produced in a timely manner.
- Lead the analysis of content performance for your segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps.
- Drive organic traffic and engagement optimization for your segments by implementing SEO best practices into content creation and working with SEO resources to iterate on SEO strategy.
- Assemble quarterly content audits for your segments to ensure consistent content quality, timeliness, and maintenance.
Hiring Requirements
- Bachelor's Degree Or Advanced Degree (where Required)
- 5+ years of experience in related field. In lieu of degree, 7+ years of experience in related field.
- 3 years’ experience writing content for regulated industries with both B2B and B2C audiences.
- 2 years web content management system platform experience.
- Experience or certifications in W3C and ADA compliance guidelines, SEO best practices, design thinking, and basic UX principles.
- A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far.
- Initiative and the ability to self-start and self-lead.
Key skills/competency
- Web Content Strategy
- ADA Compliance
- SEO Best Practices
- UX Principles
- Content Governance
- Customer Journey Analytics
- Stakeholder Management
- Copywriting
- Design Thinking
- Content Audits
How to Get Hired at Jobs via Dice
- Research ARK Infotech Spectrum's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor, focusing on their client-centric approach and tech solutions.
- Tailor your resume effectively: Highlight your extensive experience in Web Content Management, SEO, ADA compliance, and regulated industries (B2B/B2C) specifically for the Sr Web Content Management Analyst role.
- Showcase your portfolio strategically: Prepare a compelling portfolio of samples or case studies demonstrating how you've tackled content challenges, particularly those involving brand alignment and compliance standards.
- Prepare for UX/design thinking questions: Be ready to discuss how you apply UX principles and design thinking to web content authoring and component enhancements during your interview.
- Emphasize regulated industry experience: Detail your 3+ years of experience writing content for regulated industries, providing specific examples of how you navigated complex guidelines and stakeholder reviews.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What are the primary responsibilities of a Sr Web Content Management Analyst at ARK Infotech Spectrum?
02What specific experience is ARK Infotech Spectrum looking for in a Sr Web Content Management Analyst?
03How does ARK Infotech Spectrum ensure content quality and timeliness within this role?
04What analytical tools will the Sr Web Content Management Analyst use to monitor content performance?
05What is the expected level of collaboration with design and SEO teams for the Sr Web Content Management Analyst role?
06How does this Sr Web Content Management Analyst role contribute to Blue Cross NC's digital presence?
07What kind of content challenges should a strong portfolio for this role highlight?
08Is an advanced degree or specific certifications mandatory for this position?
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