Head of PPC

About The Company

Hi there! I’m Monica, the founder of Tree Care Marketing Solutions. We’re a digital marketing agency that specializes in helping tree service companies in the USA grow their businesses through top-notch online marketing strategies. Our focus is on delivering high-quality leads, stunning websites, compelling content, and unbeatable PPC and SEO strategies. But what really sets us apart? We don’t just do marketing - we understand the tree care industry inside and out. Our clients stay with us for years (in fact, they usually only leave if they’re acquired by one of the national brands) and many become friends. We go beyond just running ads; we build long-term partnerships, ensuring our clients thrive year after year. If you’re looking to join a friendly, high-performing team where your work truly makes an impact, you might be in the right place!

About The Role

As Head of PPC, you will lead TCMS's paid advertising efforts, creating and executing multi-platform search strategies for tree service companies nationwide. You’ll manage campaigns, optimize performance, lead a team, and advise key clients. Your role will involve strategy development, day-to-day campaign management, performance tracking, and ensuring exceptional results through data-driven decisions.

Responsibilities:

• Strategy Development: Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others. Work with digital marketing teams to develop cohesive, omnichannel marketing strategies.
• Campaign Management: Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization. Ensure timely delivery through best practices and QA processes. Explore new paid search opportunities to drive growth. Stay updated on trends in the tree care industry to adjust campaigns accordingly.
• Performance Tracking & Optimization: Build campaign attribution models and reporting systems to measure effectiveness. Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements. Monitor market conditions and competitive trends to maintain a competitive edge. Manage budgets and pacing to maximize ROI and lead generation.
• Team Leadership: Lead and mentor the paid search team, ensuring performance targets are met. Manage resource needs and team structure. Oversee the Lead Tracking team to ensure accurate tracking and reporting.
• Client & Internal Communication: Act as the primary point of contact for key accounts, participating in client communications and meetings. Work with Client Success Managers to optimize the client experience throughout the lifecycle.

Working Hours:

You'll need to work a set schedule that includes at least 4 hours during our business hours (9 AM – 5 PM Arizona time).

Requirements:

• 5+ years of experience in paid search for lead generation (not e-commerce), with expertise in strategic planning, campaign management, and optimizing acquisition costs and ROAS.
• Extensive experience (3+ years) managing Google Ads accounts with monthly budgets under $5K, specifically for local service companies.
• Proven ability to manage 20+ accounts simultaneously of this size and type on a monthly basis.
• Advertising agency experience is preferred, along with a strong track record in lead gen, particularly in home services or similar industries.
• Deep knowledge of platforms like Google Ads, Meta, YouTube, Google Local Services Ads, and CTV.
• Experience in leading and developing teams, with a strong portfolio of campaign performance and ROI optimization.
• Expertise in conversion tracking, attribution modeling, and analytics tools, as well as campaign automation and bid management.
• The ability to manage competing priorities across multiple accounts and adapt strategies based on emerging trends.

Technical Skills:

• Advanced proficiency in Google Ads, Google Analytics, Meta Ads Manager, and lead tracking tools.
• Familiarity with CRM systems, data analysis, and landing page optimization.
• Google certification in at least two of the following: Google Ads Search, Google Ads Display, Google Ads Video.

Communication & Leadership Skills:

• Excellent written and spoken English with the ability to communicate effectively with global teams and US clients.
• Strong analytical and problem-solving skills, with the ability to lead and motivate teams, prioritize tasks, and explain complex strategies clearly.
• Adaptable and eager to stay current with industry changes.

Brownie points for:

• Google Analytics, Microsoft Ads, or Meta Ads certifications.
• Experience with Adalysis, WhatConverts, WeatherAds, or AgencyAnalytics.
• Knowledge of bid management platforms.
• Excellent proofreading and copywriting skills.

The ideal candidate is analytical, detail-oriented, and thrives on problem-solving. You love numbers, data, and translating insights into action. You can juggle multiple projects without missing a beat and take full ownership of your work. Most importantly, you’re proactive, resourceful, and passionate about delivering outstanding results!

Benefits:

• Salary: $3,000 - $4,500 per month, depending on experience*
• Position: Full-time, fully remote
• PTO: 18 days PTO (including US Holidays) and 4 days sick leave
• Growth: Professional growth opportunities and industry training

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

Key skills/competency

• PPC Management
• Google Ads
• Meta Ads
• Lead Generation
• Campaign Optimization
• Team Leadership
• Client Communication
• Data Analysis
• ROI Optimization
• Paid Search Strategy