Principal Program Manager, Go-To-Market

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Program Manager, Go-To-Market based in the Canada .

This is a senior, high-visibility program leadership role responsible for shaping how complex go-to-market initiatives are planned, launched, and continuously improved.
You will lead major and minor product launches while building scalable operating models across Product, Design, Marketing, Communications, and Field Enablement.
The role combines strategic program management with hands-on execution, requiring you to turn ambiguity into clear decisions, ownership, and measurable outcomes.
You will also help transform traditional program management by embedding AI agents and automation into recurring workflows and cross-functional processes.
Working with significant autonomy and executive visibility, you will influence senior stakeholders without relying on direct authority.
Success will be measured through business and customer outcomes such as pipeline, adoption, consumption, brand impact, and community engagement—not simply activity volume.
This is an opportunity to establish the operating model for a fast-moving, distributed organization and help define what AI-enabled go-to-market execution looks like at scale.