Manager, Retention & Customer Lifecycle Marketi... @ Jobgether
placeHybrid
businessHybrid
scheduleFull Time
Posted 5 days ago
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Email Hiring Manager
******* @longbridgefinancial.com
Recommended after applying
Job Details
Overview
Longbridge Financial, LLC, via Jobgether, is looking for a Manager, Retention & Customer Lifecycle Marketing in the United States. In this strategic leadership role, you will design and execute customer retention and lifecycle marketing programs to strengthen long-term relationships and maximize customer lifetime value.
Key Responsibilities
- Define and lead customer retention strategy aligned with business revenue goals.
- Develop segmentation and personalization using behavioral, demographic, and predictive data.
- Manage lifecycle marketing programs from onboarding through refinancing.
- Implement churn prediction models and proactive win-back campaigns.
- Oversee multi-channel retention campaigns (email, SMS, digital, etc.).
- Guide content creation focused on refinancing, financial wellness, and homeownership.
- Track and optimize key metrics: retention, CLV, churn, NPS, CSAT.
- Collaborate with CRM, data, Sales, Servicing, Compliance, Legal, and Product teams.
- Monitor industry trends to enhance retention strategies continuously.
Qualifications
- Extensive experience in mortgage lending, servicing or financial services.
- Bachelor’s degree in Marketing, Business or related field; MBA preferred.
- 7+ years in marketing, focused on retention, lifecycle or loyalty programs.
- Proven success in data-driven retention strategies and improved CLV.
- Expertise with CRM systems (e.g., Salesforce) and enterprise-level marketing automation.
- Strong analytical, communication, presentation and project management skills.
Benefits & Culture
- Full benefits package including medical, dental, and vision coverage.
- 401(k) with company match, paid time off and holidays.
- Company-paid life insurance and professional growth opportunities.
- A transparent, skills-based AI screening process.
- Collaborative work culture within a dynamic financial services environment.
Key skills/competency
- Retention
- Customer Lifecycle
- Marketing
- CRM
- Analytics
- Segmentation
- Personalization
- Churn Prediction
- Multi-channel
- Financial Services
How to Get Hired at Jobgether
🎯 Tips for Getting Hired
- Customize your resume: Highlight retention marketing and CRM skills.
- Showcase data skills: Emphasize analytical and segmentation experience.
- Research Jobgether: Understand their AI-driven talent matching platform.
- Prepare for interviews: Review case studies on customer lifecycle strategies.
📝 Interview Preparation Advice
Technical Preparation
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Review CRM and marketing automation tools.
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Practice segmentation and analytics case studies.
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Familiarize with churn prediction model techniques.
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Study multi-channel campaign integration.
Behavioral Questions
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Describe a challenging retention project you led.
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Explain your approach to cross-team collaboration.
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Discuss handling tight deadlines under pressure.
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Share an example of data-driven decision making.
Frequently Asked Questions
What does the Manager, Retention & Customer Lifecycle Marketing role at Longbridge Financial involve?
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How important is CRM experience for a Manager, Retention & Customer Lifecycle Marketing at Longbridge Financial?
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What qualifications are essential for a Manager, Retention & Customer Lifecycle Marketing at Longbridge Financial?
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What technical skills are necessary for the Manager, Retention & Customer Lifecycle Marketing role at Longbridge Financial?
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How is the hiring process structured for Manager, Retention & Customer Lifecycle Marketing at Longbridge Financial?
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What metrics are important for this role at Longbridge Financial?
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How does Longbridge Financial integrate data analytics in retention strategies?
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Can you explain the multi-channel approach in this Manager role at Longbridge Financial?
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Is experience in financial services mandatory for the Manager, Retention & Customer Lifecycle Marketing role?
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What benefits accompany the Manager, Retention & Customer Lifecycle Marketing position at Longbridge Financial?
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