Manager, Retention & Customer Lifecycle Marketing
@ Jobgether

Hybrid
$120,000
Hybrid
Full Time
Posted 26 days ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXXX******* @longbridgefinancial.com
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Job Details

Overview

Longbridge Financial, LLC, via Jobgether, is looking for a Manager, Retention & Customer Lifecycle Marketing in the United States. In this strategic leadership role, you will design and execute customer retention and lifecycle marketing programs to strengthen long-term relationships and maximize customer lifetime value.

Key Responsibilities

  • Define and lead customer retention strategy aligned with business revenue goals.
  • Develop segmentation and personalization using behavioral, demographic, and predictive data.
  • Manage lifecycle marketing programs from onboarding through refinancing.
  • Implement churn prediction models and proactive win-back campaigns.
  • Oversee multi-channel retention campaigns (email, SMS, digital, etc.).
  • Guide content creation focused on refinancing, financial wellness, and homeownership.
  • Track and optimize key metrics: retention, CLV, churn, NPS, CSAT.
  • Collaborate with CRM, data, Sales, Servicing, Compliance, Legal, and Product teams.
  • Monitor industry trends to enhance retention strategies continuously.

Qualifications

  • Extensive experience in mortgage lending, servicing or financial services.
  • Bachelor’s degree in Marketing, Business or related field; MBA preferred.
  • 7+ years in marketing, focused on retention, lifecycle or loyalty programs.
  • Proven success in data-driven retention strategies and improved CLV.
  • Expertise with CRM systems (e.g., Salesforce) and enterprise-level marketing automation.
  • Strong analytical, communication, presentation and project management skills.

Benefits & Culture

  • Full benefits package including medical, dental, and vision coverage.
  • 401(k) with company match, paid time off and holidays.
  • Company-paid life insurance and professional growth opportunities.
  • A transparent, skills-based AI screening process.
  • Collaborative work culture within a dynamic financial services environment.

Key skills/competency

  • Retention
  • Customer Lifecycle
  • Marketing
  • CRM
  • Analytics
  • Segmentation
  • Personalization
  • Churn Prediction
  • Multi-channel
  • Financial Services
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How to Get Hired at Jobgether

🎯 Tips for Getting Hired

  • Customize your resume: Highlight retention marketing and CRM skills.
  • Showcase data skills: Emphasize analytical and segmentation experience.
  • Research Jobgether: Understand their AI-driven talent matching platform.
  • Prepare for interviews: Review case studies on customer lifecycle strategies.

📝 Interview Preparation Advice

Technical Preparation

Review CRM and marketing automation tools.
Practice segmentation and analytics case studies.
Familiarize with churn prediction model techniques.
Study multi-channel campaign integration.

Behavioral Questions

Describe a challenging retention project you led.
Explain your approach to cross-team collaboration.
Discuss handling tight deadlines under pressure.
Share an example of data-driven decision making.

Frequently Asked Questions