This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GM Performance & Messaging Strategist - Cadillac based in United States.

The role focuses on shaping performance marketing strategies that connect creative messaging with measurable business outcomes.
You will serve as a key link between brand strategy, media performance, analytics, and customer conversion goals.
Working across paid media channels, you will transform insights into impactful campaigns that improve efficiency and engagement.
This position combines analytical thinking, creative storytelling, and emerging AI-enabled workflows to scale marketing effectiveness.
You will collaborate with cross-functional teams, agencies, and field partners to ensure consistent messaging throughout the customer journey.
As a strategic individual contributor, you will help optimize campaigns, develop testing frameworks, and influence marketing decisions through data-driven recommendations.
The role offers the opportunity to shape innovative approaches within a fast-paced, technology-driven environment.

What the job really is