Product Marketing Manager

About JetBrains

At JetBrains, code is our passion. For over 25 years, we’ve been striving to make the most effective developer tools. By automating routine checks and corrections, our tools speed up coding and software development, freeing developers to grow, discover, and create. JetBrains PhpStorm is a leading IDE in the PHP ecosystem, trusted by thousands of developers worldwide. As a Product Marketing Manager, you will play a key role in shaping how PHP developers perceive and adopt PhpStorm, reinforcing its position in an increasingly competitive landscape of AI-powered development tools.

What’s Especially Cool About This Role

• A vibrant and highly engaged PHP community that actively responds to new initiatives.
• Strong loyalty and trust among PhpStorm users, giving you an opportunity to easily gather feedback and insights.
• Established relationships with influencers and media that amplify launches and campaigns far beyond owned channels.
• A distinctive PHP mascot that you can creatively adapt in marketing campaigns, strengthening brand recognition and ecosystem association.

In This Role, You Will

• Develop and execute high-impact product marketing strategies.
• Work closely with the product team to align marketing initiatives with roadmaps and priorities.
• Drive PhpStorm’s market positioning and messaging, articulating clear differentiation against alternative IDEs and AI-powered development tools.
• Measure, analyze, and optimize marketing performance using data-driven insights.
• Together with the Developer Advocacy team, build and strengthen relationships with influencers, contributors, and the PHP community.
• Manage marketing budget allocation and track expenses.
• Support the product team at PHP-related conferences.

We’ll be happy to have you on our team if you:

• Are fluent in English with excellent communication skills.
• Have proven experience in marketing or product marketing, ideally in software development, AI, or tech.
• Are able to craft and execute strategic marketing initiatives, from positioning to campaign execution, with measurable outcomes.
• Have an analytical mindset with the ability to derive insights from data and optimize performance.
• Are creative and innovative in your marketing strategies, with a results-driven approach.
• Are self-motivated and organized, with a track record of delivering impactful projects on time and within budget.

We’d Be Especially Thrilled If You Have

• Experience with PHP or its ecosystem.
• Understanding of developer audiences and developer communities.
• Familiarity with JetBrains products.

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Key skills/competency

• Product Marketing
• Marketing Strategy
• PHP Ecosystem
• Developer Tools
• AI Development Tools
• Community Management
• Data Analysis
• Campaign Execution
• Messaging & Positioning
• Influencer Relations