Digital Dealer Advisor

Digital Dealer Major Group & Publics Advisor

Location: Remote K-level operations teams to implement scalable digital strategies.

What You’ll Be Doing In This Role

• Serve as the primary SmartDigital advisor for large dealer groups and public automotive retailers, supporting all OEM programs within the portfolio.
• Partner directly with enterprise digital leadership, marketing executives, CRM/BDC directors, and corporate operations teams to implement scalable digital strategies.
• Conduct enterprise-level performance reviews across websites, SEO, SEM, social media, reputation management, CRM, lead management, and retailing tools.
• Provide guidance across all OEM digital programs under SmartDigital, ensuring alignment, compliance, and optimization across the dealer group.
• Deliver in-depth reporting and analytics for group-level and rooftop-level performance, identifying opportunities for increased efficiency and improved digital ROI.
• Establish governance frameworks and best practices to ensure consistent digital execution across multiple rooftops and brands.
• Lead strategic discussions on vendor selection, technology ecosystems, organizational process optimization, and digital workflow improvements.
• Provide training, education, and strategic support to leadership teams on emerging digital trends and SMartDigital program enhancements.
• Collaborate with internal SmartDigital teams to guide enterprise adoption, address escalations, and influence product direction based on dealer group needs.
• Act as a problem-solver and strategic consultant for complex digital-marketing challenges affecting large-scale organizations.

Qualifications Of This Role

• 5+ years of experience in automotive digital marketing, retail operations, consulting, or enterprise-level dealer-group engagement.
• Strong understanding of multi-rooftop organizational structures, including centralized marketing, BDC/CRM operations, and enterprise technology ecosystems.
• Experience consulting with large dealer groups, public automotive organizations, or OEM partners on digital strategy.
• Deep knowledge of websites, digital advertising, SEO/SEM, CRM, analytics, and digital retailing platforms.
• Ability to lead strategic conversations with executives and influence organizational adoption of digital standards and best practices.
• Demonstrated analytical strength with the ability to interpret complex performance data and present insights to leadership.
• Excellent communication skills, with experience delivering presentations to senior leadership teams.
• Ability to manage multiple enterprise accounts simultaneously while maintaining a high standard of service.
• Strong organizational skills, attention to detail, and ability to create scalable processes across large groups.
• Team-oriented mindset with the ability to collaborate internally to support program success and continuous improvement.

Key skills/competency

• Digital Marketing
• Automotive Retail
• Enterprise Consulting
• CRM/BDC Operations
• Strategic Partnerships
• Performance Analysis
• Leadership Communication
• Process Optimization
• Vendor Management
• Digital Strategy