Digital Dealer Major Group & Publics Advisor
JD Power · United States
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- Hybrid
- Full-time
- $135,000 / year
- United States
Job highlights
- Advise major dealer groups on digital strategy.
- Partner with enterprise digital leadership.
- Conduct performance reviews across digital channels.
- Deliver reporting and analytics for ROI.
- Solve complex digital marketing challenges.
About the role
Digital Dealer Major Group & Publics Advisor
Location: Remote K-level operations teams to implement scalable digital strategies.
What You’ll Be Doing In This Role
- Serve as the primary SmartDigital advisor for large dealer groups and public automotive retailers, supporting all OEM programs within the portfolio.
- Partner directly with enterprise digital leadership, marketing executives, CRM/BDC directors, and corporate operations teams to implement scalable digital strategies.
- Conduct enterprise-level performance reviews across websites, SEO, SEM, social media, reputation management, CRM, lead management, and retailing tools.
- Provide guidance across all OEM digital programs under SmartDigital, ensuring alignment, compliance, and optimization across the dealer group.
- Deliver in-depth reporting and analytics for group-level and rooftop-level performance, identifying opportunities for increased efficiency and improved digital ROI.
- Establish governance frameworks and best practices to ensure consistent digital execution across multiple rooftops and brands.
- Lead strategic discussions on vendor selection, technology ecosystems, organizational process optimization, and digital workflow improvements.
- Provide training, education, and strategic support to leadership teams on emerging digital trends and SMartDigital program enhancements.
- Collaborate with internal SmartDigital teams to guide enterprise adoption, address escalations, and influence product direction based on dealer group needs.
- Act as a problem-solver and strategic consultant for complex digital-marketing challenges affecting large-scale organizations.
Qualifications Of This Role
- 5+ years of experience in automotive digital marketing, retail operations, consulting, or enterprise-level dealer-group engagement.
- Strong understanding of multi-rooftop organizational structures, including centralized marketing, BDC/CRM operations, and enterprise technology ecosystems.
- Experience consulting with large dealer groups, public automotive organizations, or OEM partners on digital strategy.
- Deep knowledge of websites, digital advertising, SEO/SEM, CRM, analytics, and digital retailing platforms.
- Ability to lead strategic conversations with executives and influence organizational adoption of digital standards and best practices.
- Demonstrated analytical strength with the ability to interpret complex performance data and present insights to leadership.
- Excellent communication skills, with experience delivering presentations to senior leadership teams.
- Ability to manage multiple enterprise accounts simultaneously while maintaining a high standard of service.
- Strong organizational skills, attention to detail, and ability to create scalable processes across large groups.
- Team-oriented mindset with the ability to collaborate internally to support program success and continuous improvement.
Key skills/competency
- Digital Marketing
- Automotive Retail
- Enterprise Consulting
- CRM/BDC Operations
- Strategic Partnerships
- Performance Analysis
- Leadership Communication
- Process Optimization
- Vendor Management
- Digital Strategy
Skills & topics
- Digital Marketing
- Automotive Retail
- Consulting
- Enterprise Sales
- CRM
- BDC
- SEO
- SEM
- Digital Strategy
- JD Power
- Remote
- Advisor
- Major Group
- Publics
- Operations
- Marketing ROI
How to get hired
- Tailor your resume: Highlight your 5+ years in automotive digital marketing, consulting, or enterprise dealer group engagement, emphasizing multi-rooftop experience and CRM/BDC operations.
- Showcase strategic skills: Quantify your impact in previous roles, demonstrating your ability to consult with large dealer groups and improve digital strategy, performance, and ROI.
- Prepare for strategic discussions: Be ready to discuss your deep knowledge of websites, SEO/SEM, CRM, analytics, and digital retailing platforms during the interview process.
- Demonstrate leadership communication: Prepare examples of how you've led strategic conversations with executives and presented complex data insights to senior leadership teams.
- Research JD Power's values: Align your application and interview responses with JD Power's mission and values, focusing on innovation, data, collaboration, and customer success.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Digital Dealer Major Group & Publics Advisor role at JD Power?
- The Digital Dealer Major Group & Publics Advisor position at JD Power has a starting salary range of $120,000 - $135,000 USD per year. The final compensation will be determined by factors such as relevant skills, education, qualifications, experience, performance, and geographic location.
- What are the primary responsibilities of a Digital Dealer Advisor at JD Power?
- As a Digital Dealer Advisor, you will serve as the primary SmartDigital advisor for large dealer groups and public automotive retailers. This involves partnering with enterprise digital leadership, conducting performance reviews, providing strategic guidance on digital programs, and delivering reports to optimize digital performance and ROI.
- What qualifications are essential for the Digital Dealer Major Group & Publics Advisor role?
- Key qualifications include over 5 years of experience in automotive digital marketing, retail operations, or consulting, with a strong understanding of multi-rooftop structures and enterprise technology. Deep knowledge of digital marketing platforms, strategic consulting experience with large dealer groups, and excellent communication and analytical skills are also essential.
- Is the Digital Dealer Major Group & Publics Advisor position remote?
- Yes, this is a full-time remote position, based in the USA, with a flexible schedule. However, it does require approximately 80% travel.
- How does JD Power support employee development in this role?
- JD Power supports employee development by providing training, education, and strategic support to leadership teams on emerging digital trends and SmartDigital program enhancements. Collaboration with internal teams also helps influence product direction based on dealer group needs.
- What is JD Power's approach to diversity and inclusion?
- JD Power is committed to employing a diverse workforce and provides equal consideration to all qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
- How does JD Power handle data privacy for applicants?
- JD Power is committed to protecting applicant data. They may transfer personal data internationally within their affiliated companies or to third parties acting on their behalf, with disclosures available for California and UK residents. They do not disclose personal data to unauthorized third parties.