Head of Performance and Growth Marketing

About IU International University of Applied Sciences

Join our mission to make education accessible to everyone! Strengthen our Marketing Team at IU Academy immediately in full-time as Head of Performance and Growth Marketing (m/w/d) at one of our locations in Germany or remotely.

You will assume strategic and operational overall responsibility for our marketing channels across the entire funnel. The goal is an integrated, data-driven management of Paid, Owned, and Earned channels with a clear focus on growth, efficiency, and quality. Furthermore, you will lead an interdisciplinary team of experts in areas such as SEA, Paid Social, SEO/LLM, Marketing Intelligence, Partnerships, and Platform Management, and continuously develop them.

Your Responsibilities

• Overall responsibility for the performance of all marketing channels, including budget control and goal achievement.
• Development and implementation of a cross-channel growth strategy.
• Steering and prioritization along the funnel from upper funnel to conversion.
• Establishment of a clear operating model for testing, scaling, and channel integration.
• Close collaboration with Product, Sales, and Tech to optimize lead quality and conversion.
• Building excellent reporting including clear KPI systems and decision logic.
• Leading, coaching, and developing a highly specialized team.

Your Profile

• Several years of experience in a leadership role in Performance or Growth Marketing.
• Demonstrable success in the scalable management of multiple marketing channels.
• Strong analytical skills and a deep understanding of KPI systems, attribution models, and incrementality.
• Experience in leading interdisciplinary teams.
• Ability to reduce complexity and set clear priorities.
• Entrepreneurial thinking combined with operational implementation strength.

What We Offer

• Shape Your Career: Rapid growth opens up many new opportunities. Tell us about your dream career, and we'll help you achieve it.
• Be You at IU: We support and encourage you to achieve your personal and professional goals. After all, your satisfaction is an essential part of a positive and productive environment.
• Work Where You Want...: Digitization is part of our DNA. Therefore, decide for yourself which place ignites the most productivity in you. Do you love home office? No problem! Would you like to work from abroad for a while? Our WorkFlex Benefit makes it possible.
• ...and Flexible Hours: It's your job: We trust you and give you the greatest possible freedom to organize yourself.
• Elevate Your Knowledge: Where, if not with us? Benefit from free further training, language courses, and discounted study programs. There's always something new to learn with us.
• Sustainable Commuting: We subsidize your DeutschlandTicket so you only pay €13.45 per month. Do you prefer cycling? Then a JobBike might be something for you. This way you are mobile both professionally and privately and do something good for the environment.
• 33 Days of Rest: Downtime is important! In addition to 30 flexibly selectable vacation days per year, we also give you an extra day off on your birthday, as well as free days on Christmas Eve and New Year's Eve.

About IU Academy

IU Academy is part of the IU Group and one of the leading providers of subsidized further education in Germany. We design data-based, creative marketing strategies that help people find employment – with social impact and a clear performance claim. Our marketing team combines performance, analytics, UX, content, and strategy – with the goal of making data-driven decisions and measurable marketing efficiency.

Key skills/competency

• Performance Marketing
• Growth Strategy
• Digital Marketing
• Team Leadership
• Data Analytics
• SEO/SEM
• Paid Social
• Attribution Modeling
• Conversion Optimization
• Budget Management