Online Marketing Specialist

Online Marketing Specialist at ISG International Service Group

Our client, an internationally operating family business based in the greater Wels area, is seeking an Online Marketing Specialist. With strong cohesion, respect, and a pioneering spirit, they constantly strive for perfect service for their customers. This successful development has created a new specialist position within their marketing team. If you're passionate about not just "playing" with social media but growing it measurably with creative content and meticulously set up campaigns, we look forward to hearing from you!

Why We Recommend This Position:

• Familiar, creative work environment within a successful company.
• Excellent transport links (directly on the motorway), free company parking.
• Further training opportunities (professional & personal).
• Benefits: Meal subsidies, fruit & seasonal ice cream, job bike, fitness room.

Your Profile (Must-have):

• Completed education in Marketing, Communication, Media, or similar.
• Minimum 2 years of experience in Social Media/Online Marketing with a focus on Performance Marketing.
• Practical experience with Meta Business Manager (Campaigns/Ads) and Google Ads.
• Website/CMS know-how and willingness to input content.
• Analytical understanding and routine in interpreting KPIs.
• Very good German and good English language skills.

Your Profile (Nice-to-have):

• Experience with Canva and/or Adobe (PS/AI/PR) for simple creatives.
• Experience with Tracking/Analytics (e.g., GA4, Pixel/Conversion-Events) – depending on the setup.
• E-commerce or Brand experience.

Key Responsibilities:

• Management and further development of social media channels (editorial planning, posting, community logic).
• Planning, implementation, and ongoing optimization of performance campaigns via Meta Ads and Google Ads.
• Analysis of reach, engagement, and performance metrics (e.g., CTR, CPC, CPA, ROAS) including deriving concrete measures.
• Maintenance and updating of content and product pages in the webshop/CMS (texts, images, basic SEO as per guidelines).
• Development and implementation of creative content ideas (static, video/shorts, story formats).
• Interface to external partners and potentially agencies (briefings, coordination, quality control).

Key skills/competency

• Online Marketing
• Performance Marketing
• Social Media Marketing
• Meta Ads
• Google Ads
• Content Management System (CMS)
• KPI Analysis
• Webshop Content
• SEO Basics
• Creative Content Development