Integrated Marketing Communications Manager
iRhythm Technologies, Inc. · United States
- Hybrid
- Full-time
- $135,000 / year
- United States
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Job highlights
- Own U.S. marketing communications strategy and performance.
- Drive brand strength and market adoption.
- Align cross-functional stakeholders for cohesive programs.
- Translate business priorities into scalable strategies.
- Ensure communications align with MLR requirements.
About the role
Role Summary
The Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes. This role serves as the central leader for integrated marketing communications—defining strategy, aligning cross-functional stakeholders, and ensuring execution delivers against business objectives. The position operates with a high degree of autonomy and influence, partnering across Marketing, Sales, Clinical, Corporate Communications, and external agencies to deliver cohesive, high-impact programs. The role is accountable for translating business priorities into scalable communications strategies that drive pipeline, engagement, and customer adoption in a highly regulated environment.Key Responsibilities
Strategic Ownership & Business Impact
- Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
- Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
- Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans
Brand & Messaging Leadership
- Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
- Define messaging architecture and enforce standards across campaigns, content, and channels
- Serve as the primary authority on brand integrity and positioning within the U.S. market
Integrated Campaign Leadership
- Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
- Ensure campaigns are insight-driven, performance-oriented, and optimized across channels
- Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI
Product Launch Excellence
- Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
- Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution
- Establish scalable launch frameworks and best practices
Enterprise Alignment & Influence
- Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
- Influence senior stakeholders and drive alignment across functions without direct authority
- Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
Channel Strategy & Optimization
- Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals
- Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions
Operational Excellence & Transformation
- Lead marketing communications process optimization, including workflow standardization, template development, and quality improvements
- Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts
Agency & Vendor Leadership
- Own agency relationships, including scope definition, performance management, and output quality
- Ensure agencies deliver against strategic objectives, timelines, and budget expectations
Compliance & Risk Management
- Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements
- Proactively identify and mitigate compliance risks while maintaining speed and quality of execution
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
- 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries
- Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
- Experience operating in highly regulated environments
- Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
- Strong strategic thinking, executive communication, and project leadership skills
- Experience managing agencies and external partners
- Willingness to travel up to 30%
Preferred
- Advanced degree (e.g., MBA)
- Experience in cardiology or cardiovascular-related healthcare sectors
- Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations
Success Profile
- Operates as a strategic leader with strong business acumen and ownership mindset
- Drives outcomes, not just activity
- Navigates complexity and ambiguity with clarity and structure
- Influences without authority and builds strong cross-functional alignment
- Balances strategic thinking with executional excellence
Impact
This role is critical to strengthening iRhythm’s market position in the U.S., accelerating product adoption, and ensuring a consistent, differentiated brand presence across all customer touchpoints. The Integrated Marketing Communications Manager directly contributes to commercial performance and long-term brand equity.Key skills/competency
- Integrated Marketing Communications
- Marketing Strategy
- Brand Management
- Campaign Management
- Digital Marketing
- Content Strategy
- Cross-functional Collaboration
- Agency Management
- Regulatory Compliance
- Strategic Planning
Skills & topics
- Integrated Marketing Communications Manager
- Marketing Communications
- Brand Management
- Campaign Management
- Digital Marketing
- Content Strategy
- Medical Device Marketing
- Healthcare Communications
- Marketing Strategy
- Product Launch
How to get hired
- Tailor your resume: Highlight experience in regulated industries and integrated communications strategy.
- Showcase your impact: Quantify achievements in brand awareness, pipeline contribution, and market penetration.
- Demonstrate leadership: Emphasize cross-functional influence and agency management skills.
- Address regulatory experience: Detail your understanding of MLR compliance in marketing communications.
- Prepare for interviews: Be ready to discuss strategic thinking and navigating complex environments.
Technical preparation
Master integrated marketing communications principles.,Familiarize with regulated healthcare marketing.,Practice developing messaging frameworks.,Understand campaign performance metrics.
Behavioral questions
Describe a complex strategic challenge you faced.,How do you influence stakeholders without authority?,Share an example of driving outcomes vs. activity.,How do you navigate ambiguity in your work?
Frequently asked questions
- What is the primary focus of the Integrated Marketing Communications Manager role at iRhythm Technologies?
- The Integrated Marketing Communications Manager at iRhythm Technologies is responsible for owning and executing the U.S. marketing communications strategy to drive brand strength, market adoption, and commercial outcomes, particularly within a highly regulated environment.
- What industry experience is required for the Integrated Marketing Communications Manager position at iRhythm?
- The role requires at least 7 years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries. Experience in cardiology or cardiovascular-related sectors is preferred.
- How does iRhythm Technologies ensure brand consistency and compliance in its marketing communications?
- The Integrated Marketing Communications Manager owns brand governance, defines messaging architecture, and enforces standards across all touchpoints. All communications must adhere to Medical, Legal, and Regulatory (MLR) requirements, with proactive risk mitigation.
- What is the expected level of autonomy for the Integrated Marketing Communications Manager at iRhythm?
- This position operates with a high degree of autonomy and influence, partnering across various departments and external agencies to develop and execute integrated marketing communications strategies.
- What does 'success' look like for the Integrated Marketing Communications Manager at iRhythm?
- Success involves operating as a strategic leader with strong business acumen, driving measurable outcomes, navigating complexity with clarity, influencing stakeholders without direct authority, and balancing strategic thinking with executional excellence.
- How does this role contribute to iRhythm Technologies' overall mission?
- This role is critical to strengthening iRhythm’s market position in the U.S., accelerating product adoption, and ensuring a consistent, differentiated brand presence. It directly contributes to commercial performance and long-term brand equity.
- Is travel required for the Integrated Marketing Communications Manager position?
- Yes, the role requires willingness to travel up to 30% to support various initiatives and agency management.
- What is the estimated pay range for the Integrated Marketing Communications Manager at iRhythm Technologies?
- The estimated pay range for this position is $115,000 to $135,000 annually, though actual compensation may vary based on factors such as experience, skills, and location.