Product Marketing Manager Bitcoin DeFi
@ IO Global

Hybrid
$120,000
Hybrid
Full Time
Posted 18 hours ago

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XXXXXXXX XXXXXXXXX XXXXXXX***** @iog.com
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Job Details

About IO Global

IO Global (IOG) is a technology company focused on Blockchain research and development. We emphasize peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management to advance blockchain technology globally.

What is Bitcoin DeFi

Bitcoin DeFi unlocks real utility for Bitcoin without compromising user control. Unlike custodial models that rely on "wrapped" tokens, this approach preserves Bitcoin's core ethos of self-sovereignty and security.

Role Overview

As a Product Marketing Manager Bitcoin DeFi at IOG, you will drive high-tech international B2B and B2C marketing initiatives while working closely with Product Management, Engineering, Research, Communications, and Creative teams.

  • Collaborate to develop compelling product positioning and messaging.
  • Define and drive go-to-market strategies with cohesive narratives.
  • Gather market intelligence and analyze competitive landscapes.
  • Plan global launches and create robust marketing assets.
  • Represent IOG as a knowledgeable spokesperson at events.

Who You Are

You hold a Bachelor’s degree or equivalent experience with proven product marketing skills in high-tech, emerging, or disruptive technologies. You excel at translating complex technical blockchain concepts into compelling messages for diverse audiences and have a strong understanding of both B2B and B2C environments.

  • Experience in blockchain, DeFi and dApp ecosystems.
  • Ability to translate technical concepts for non-technical audiences.
  • Skilled in leveraging marketing technology tools.
  • Proven track record in creating engaging content and persuasive presentations.

Benefits

Remote work, laptop reimbursement, new starter package for hardware essentials, learning & development opportunities, and competitive PTO.

Key skills/competency

  • Blockchain
  • DeFi
  • Product Marketing
  • Go-to-Market
  • Market Intelligence
  • Messaging
  • Content Creation
  • Cross-functional Collaboration
  • Analytics
  • Communication
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How to Get Hired at IO Global

🎯 Tips for Getting Hired

  • Tailor your resume: Highlight blockchain and marketing expertise.
  • Research IO Global: Understand their research and approach.
  • Showcase results: Emphasize measurable marketing successes.
  • Prepare for interviews: Focus on product and tech marketing insights.

📝 Interview Preparation Advice

Technical Preparation

Review blockchain technology fundamentals and protocols.
Familiarize with DeFi and dApp ecosystems.
Study tokenomics and smart contract basics.
Brush up on CRM and analytics tools.

Behavioral Questions

Describe a time you led a remote campaign.
Explain handling cross-functional team conflicts.
Discuss adapting strategy based on market feedback.
Share experience collaborating internationally.

Frequently Asked Questions