Global Marketing Manager (NGO Volunteer)

Global Marketing Manager (NGO Volunteer)

Please note this is a voluntary, unpaid, part-time role that is fully remote. Hours are fully flexible, but we would be looking for someone who can commit to around at least 4-6 hours per week. This volunteer role can be based remotely anywhere.

Overview

The International Youth Federation (IYF) is a global non-profit youth organization network governed by the present statutes. It is politically neutral and non-denominational, aiming to empower youth worldwide.

The IYF is a global youth network, an organization advocating for change and connecting countries to knowledge, experience and resources to empower young people across the world. IYF works in over 50 countries and territories, helping to achieve youth empowerment and improve the status of youth.

The IYF Department of Public Information (DPI) is responsible for developing and implementing the IYF Global Communications Strategy, strengthening support for the IYF by promoting key messages and strategies on priority youth issues, implementing global campaigns and coordinating communications and public information activities between headquarters, regional administrations and member counties.

The IYF Department of Global Marketing (DGM) works to improve the organization position and promote the IYF's vision, mission, knowledge, communication, and outreach objectives across global audiences. DGM advises the IYF Executive Office, Executive Board and senior leaders, giving guidance, perspective and ideas in marketing affairs that will assist the IYF to continue to generate, enable and grow long-term revenue streams for the organization.

Under the supervision of the Director of Public Information, the Global Marketing Manager develops and implements a plan to bolster communications efforts across the organization, focusing particularly on raising IYF’s profile and producing and coordinating partner and donor-related communications with the other DPI teams. She/he is responsible for a team providing corporate communications support services and strategic outreach, including IYF branding and marketing through the promotion of public information, marketing, advertising and awareness-raising through global campaigns.

Mission Statement

To voluntarily represent, positively promote, and uphold the mission of “Empowering youth for a better world” in various programs and opportunities throughout the IYF interventions across member countries.

Duties and Responsibilities

• Conceptualize and implement a global strategy for outreach and positioning of IYF, including developing, coordinating, and generating external partnerships and support for branding and marketing campaigns with multiple target audiences;
• Strengthen outreach to donors and other partners through strategic products and services in collaboration with BER/NAC/BGPS, and other DPI units;
• Leads, manages and motivates Global Marketing team, overseeing personnel in the recruitment, performance and career management processes;
• Oversee the provision of marketing advisory services for writing/editing, translation, and dissemination of multilingual communications tools;
• Support resource mobilization efforts for emerging initiatives across the organization;
• Increase IYF’s multilingual presence through translation services in all IYF languages;
• Develop multilingual tools, templates and guidelines for corporate communications products and ensure visual coherence of the IYF brand;
• Update, maintain and enhance marketing of the IYF marketing and partnership toolkit; and
• Provide marketing strategies tailored to specific projects, activities and programmes.

Competences

• Lead (Level-3): Leadership is the art of motivating a group of people to act as a team towards achieving a common goal.
• Design (Level-3): Ability to recognize what changes are required and create a path for improvement using existing knowledge, problem-solving skills, creativity and original ways of working.
• Empower (Level-3): Empowerment is a practice of giving team members skills, authority, opportunity and motivation so that they can take initiative and make decisions to solve problems and improve performance.
• Mobilize (Level-3): Ability to identify resources and activities that individuals and organizations will undertake to support the IYF’s strategic goals and objectives. Engage and influence appropriate donors by building win-win relationships.
• Inspire (Level-3): Inspiration and lead by example is about energizing and creating a sense of direction and purpose in others, unlocking motivation and momentum for positive change.

Functional Competencies

• Ability to conceptualize and convey strategic vision from the spectrum of development experience.
• Strong people management skills.
• Ability to provide information, tools, resources to support work achievement.
• Strong interpersonal, communication and presentation skills.

Eligibility

• Marketing-related experience in international, regional or national institutions is required.
• Highly interested in youth empowerment issues.
• Relevant management and administrative support skills are required.

Experience

Experience and results preferred in marketing, developing and implementing branding and marketing campaigns, applying creative communications approaches, external partnerships, public relations or another relevant field.

Assessment

Evaluation of qualified candidates may include an assessment exercise, which may be followed by a competency-based interview.

Language

Fluency in English with superior drafting skills is essential.

Key skills/competency

• Global Marketing Strategy
• Brand Management
• Partnership Development
• Communications Strategy
• Youth Empowerment
• Non-profit Marketing
• Volunteer Management
• Remote Work
• Fundraising Support
• Public Relations