Head of Marketing
@ Integrated Dermatology

Boca Raton, Florida, United States
$120,000
On Site
Full-time
Posted 27 days ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXX******* @edermsystems.com
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Job Details

Company Description

eDerm Systems, a developer of EHR, practice management, patient experience, analytic and RCM solutions, is looking to market its tech-enabled revenue driver for medical practices.

Job Description

We are seeking a dynamic and results-driven Marketing Manager to own and execute the marketing strategy. This high-impact role involves driving lead generation, brand awareness, website management, and customer engagement across social media, email, SMS, content, and digital advertising channels.

Duties

  • Develop and execute a comprehensive omnichannel marketing strategy.
  • Manage social media marketing including content creation and engagement.
  • Plan and execute segmented email and SMS campaigns.
  • Design and implement content marketing strategies (blogs, whitepapers, case studies, video content).
  • Optimize marketing funnels and landing pages for lead generation.
  • Collaborate with product teams to align with business goals.
  • Analyze KPIs to track marketing effectiveness and ROI.
  • Monitor industry trends, competitive landscape, and best practices in healthcare AI digital marketing.

Qualifications

  • Proven track record in omnichannel marketing including social media, email, SMS, and content marketing.
  • Strong expertise in marketing automation tools.
  • Experience with SEO, SEM, PPC, and paid social campaigns.
  • Ability to develop compelling messaging for diverse audiences.
  • Data-driven mindset with proficiency in analytics tools (Google Analytics, HubSpot, etc.).
  • Excellent communication and storytelling skills.
  • Entrepreneurial mindset with a passion for AI-driven healthcare solutions.

Additional Information

Job Type: Full-time

Work Arrangement: Hybrid (3 days WFH, 2 days in-office)

Location: Must be able to commute to Boca Raton

Experience: 5+ years in B2B marketing in healthcare and AI-driven tech

Education: Bachelor’s Degree (Required)

Equal Employment Opportunity

eDerm Systems provides equal employment opportunities and prohibits discrimination based on any protected characteristic.

Key skills/competency

  • marketing strategy
  • lead generation
  • brand awareness
  • social media
  • omnichannel
  • marketing automation
  • analytics
  • digital advertising
  • content marketing
  • healthcare technology
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How to Get Hired at Integrated Dermatology

🎯 Tips for Getting Hired

  • Research Integrated Dermatology's culture: Study their mission, values, and recent news.
  • Customize your resume: Highlight marketing automation and digital campaigns experience.
  • Showcase relevant experience: Emphasize healthcare and AI marketing success.
  • Prepare for KPI discussions: Be ready to discuss metrics and ROI examples.

📝 Interview Preparation Advice

Technical Preparation

Review marketing automation tools.
Practice campaign metrics analysis.
Update skills on SEO and SEM.
Learn digital advertising platforms.

Behavioral Questions

Describe a challenging campaign experience.
Explain your teamwork style.
Discuss handling tight deadlines.
Share examples of strategic decision-making.

Frequently Asked Questions