Product Marketing Manager, Content

About Intaker

Intaker is looking for a bold, creative Product Marketing Manager, Content to shape how legal teams discover, understand, and adopt our platform. If you thrive at the intersection of storytelling, strategy, and execution, you’ll have an immediate impact on our fast-growing SaaS company expanding across the U.S. and Canada.

You’ll own positioning, messaging, SEO, content, and go-to-market strategy—and act as the strategic connector between Product, Marketing, and Sales. This role is both high-level and hands-on: you’ll write and edit core content (website, help center, blog, email, product copy) while driving product launches, competitive differentiation, and sales enablement.

Your north star: When someone searches for legal client-engagement software—whether on Google or an AI assistant—Intaker is the obvious #1 choice.

What You’ll Do as a Product Marketing Manager, Content

Go-to-Market & Product Positioning

• Own messaging and GTM strategy for new features and products
• Translate technical capabilities into clear, benefit-driven narratives
• Conduct competitive research and market analysis to guide positioning

Content & Editorial Ownership

• Write/edit the website, help center, blog, press releases, and product updates
• Craft high-performing emails, nurture flows, and sales enablement assets
• Proofread and refine product copy across the app and marketing materials

SEO & AI Visibility

• Lead keyword strategy, content planning, backlink strategy, and ranking efforts
• Improve search + Gen AI visibility so Intaker ranks #1 organically

Sales & Product Collaboration

• Partner with Product on launches, messaging, and roadmap alignment
• Partner with Events on event messaging, promotions, etc.
• Support Sales and Partnerships with compelling, conversion-focused materials

Performance & Growth

• Track SEO performance, campaign results, and pipeline impact
• Iterate continually to improve adoption, engagement, and pipeline contribution

What You Bring

• 3+ years in Product Marketing for B2B SaaS (SMB experience preferred)
• Exceptional writing/editing skills; ability to simplify complex concepts
• Strong understanding of buyer personas, customer journeys, and SMB sales cycles
• Solid SEO experience (keywords, content strategy, backlinks, technical basics)
• Experience working closely with Product, Sales, and Marketing teams
• Comfortable in a fast-paced startup; proactive, curious, and detail-oriented
• Familiarity with AI tools for writing, SEO, and research

Compensation & Benefits

• Salary: $80K - $90K Base Salary + Sales Incentives (OTE = $100K - $110K with added incentives on purely inbound business)
• Bonus: Up to 10% of base, TBD in December every year
• Healthcare benefits: Health, Dental, and Vision plan offerings
• Retirement: 401(k) plan with up to 4% match

More Perks

• Unlimited snacks, coffee & more
• Happy Hour Thursdays
• Business Trips
• Awesome career growth opportunities

Key skills/competency

• Product Marketing
• Content Strategy
• Go-to-Market (GTM)
• SEO & AI Visibility
• Copywriting & Editing
• Sales Enablement
• Competitive Analysis
• B2B SaaS
• Buyer Persona Understanding
• Performance Tracking