Digital Media Strategy Lead

About Intact

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Compensation and Benefits

Pay at Intact is about much more than just salary. We offer flexible work arrangements and a hybrid work model, with the possibility to purchase up to 5 extra days off per year. Multiple benefits are offered to support physical and mental wellbeing, including telemedicine and a Wellness account.

We provide a share plan & other savings, where you could earn up to 12% of your salary or even more (ask how you could earn guaranteed income for life). Our annual bonus target, based on base salary, has a potential payout of up to double the target (subject to personal and company performance), typically 12%.

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares. Our pension offerings provide flexibility and long-term security, with the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About The Role: Digital Media Strategy Lead

We are looking for a Digital Media Strategy Lead who will own performance media strategy across all platforms, driving profitable growth and improving ROAS through smart optimization and creative testing. We’re seeking a strategic, hands-on marketer who thrives in fast-paced environments and loves turning performance data into clear actions. As a media lead, you will work closely with the performance lead and collaborate with the Brand, Website, and Growth teams to lead campaign execution, analyze results, and build scalable systems that fuel next stage of growth.

Key Responsibilities

• Own the performance marketing roadmap and partner with leadership to align on strategic goals and budget allocation.
• Own the performance marketing roadmap and KPIs across belairdirect and Intact Insurance.
• Manage our paid media agency to scale performance across Meta, TikTok, YouTube, OTA and other paid channels. You’ll roll up your sleeves and dive into on-platform campaign management too.
• Analyze market trends, insights, and competitive landscape to identify opportunities and develop innovative media approaches.
• Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities.
• Develop a comprehensive media strategy that aligns with business objectives.
• Steward effective communication and understand needs of marketing teams, internal stakeholders and business leaders.
• Partner with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies.
• Encourage a culture based on teamwork, collaboration and intellectual ownership to drive results as well as manage, coach.
• Manage full-funnel targeting, segmentation, and retargeting strategies to maximize conversion performance.
• Manage agency partners for overflow and channel-specific support, ensuring campaign briefs, creative QA, pacing reviews, and learnings are effectively shared back to the internal team.

Candidate Profile

You are a creative thinker who enjoys finding creative solutions by bringing brands together in unique and unexpected ways. You have a proven track record in managing large-scale, multi-brand, multi-product campaigns with significant budgets. You demonstrate strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner. You are a driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment. You are someone who can, with the support of the data analytics team, prepare detailed performance reports, provide actionable insights, clear summaries of results, and recommendations to stakeholders.

Your Experience

• Bachelor's degree in Marketing, Business, Media Marketing, or a related field.
• 7+ years of hands-on experience managing high-budget performance/growth media campaigns (SEM, Social, Programmatic CTV etc).
• Experience with financial and analytics/attribution modelling, connecting media to sales.
• Sound proficiency in key conversion-driving platforms.
• Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and experience with conversion rate optimization (CRO).
• Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required however must be eligible to work in Canada.

Diversity & Inclusion

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity.

Important Information

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

Key Skills/Competency

• Performance Marketing
• Media Strategy
• ROAS Optimization
• Campaign Management
• Data Analysis
• Agency Management
• Budget Allocation
• Creative Testing
• Conversion Rate Optimization
• Stakeholder Communication