Senior Performance Marketing Manager (m/w/d)
Instaffo · Hamburg, Hamburg, Germany
- On site
- Full-time
- €75,000 / year
- Hamburg, Hamburg, Germany
Job highlights
- Manage performance marketing channels for beauty e-commerce.
- Develop and implement strategic marketing campaigns.
- Analyze data to optimize ROAS and CPA.
- Collaborate with creative teams for ad development.
- Expand affiliate networks and partnerships.
About the role
Senior Performance Marketing Manager at Salon Hagel GmbH
We are seeking a Senior Performance Marketing Manager to join our team. This role requires a strong understanding of e-commerce performance marketing, with a proven track record of optimizing multi-channel campaigns.
Responsibilities:
- Plan, manage, and optimize all performance marketing channels including Google Ads, Bing Ads, Facebook, Instagram, TikTok, and Affiliate Marketing.
- Develop and implement comprehensive performance marketing strategies aligned with company goals.
- Manage budgets and revenue across platforms like Google, Bing, Meta, TikTok, AWIN, and Criteo.
- Create, manage, and optimize campaigns, applying best practices to maximize KPIs such as ROAS, CPA, CTR, and conversion rates.
- Develop and implement retargeting strategies to enhance the customer journey and maximize Customer Lifetime Value.
- Analyze campaign performance using data-driven approaches and tools like Google Analytics and Google Tag Manager.
- Identify opportunities and implement improvements based on data analysis.
- Collaborate with content and creative teams to develop engaging ad formats and conduct A/B testing.
- Expand and manage the affiliate network (AWIN, Idealo, etc.) and existing partnerships.
- Monitor market trends, analyze competitor performance, and adapt strategies accordingly.
Requirements:
- Work permit for Germany required.
- Fluent German language skills.
- Completed degree in Marketing, Business Administration, Media, or equivalent.
- 3-5 years of experience in E-commerce Performance Marketing, preferably in the beauty industry.
- Proven success in optimizing high-budget multi-channel campaigns (min. €100k ad spend per month).
- Excellent analytical skills and experience with tools like Google Analytics, Google Tag Manager, and Excel.
- Experience with A/B testing, creative optimization, and landing page optimization.
- Hands-on mentality, initiative, and a results-oriented work approach.
- Knowledge of Affiliate Marketing & Amazon Ads is a plus.
- Strong communication and collaboration skills.
About Salon Hagel GmbH:
HAGEL is more than just a workplace; we are shaping the beauty world. We are a community of over 300 passionate individuals dedicated to revolutionizing hair care and beauty. Since our founding, HAGEL has grown continuously, offering opportunities to create something great together. Our workplace fosters innovation, quality, and customer orientation. We work hand-in-hand to provide the best experience for our customers.
Innovation and team spirit are at the heart of HAGEL. With our corporate strategy Hagel 2.0, we have been on an innovative path since 1999, promoting professional and personal growth. We love trying new ideas and continuously developing, always with the customer in mind. Teamwork is paramount, whether in our salons or at headquarters. We are proud to be a leading company in the beauty sector.
We strive for a work environment where employees feel comfortable and can develop personally. Our online shop, hagel-shop.de, offers over 900 brands and 50,000 products, making us a leading European provider of premium hair care. Working at HAGEL means being part of a success story, with daily challenges and opportunities for growth through training, teamwork, and exciting projects.
Key skills/competency:
- Performance Marketing
- Digital Marketing
- E-commerce
- Google Ads
- Facebook Ads
- TikTok Ads
- Affiliate Marketing
- Data Analysis
- Campaign Management
- ROAS Optimization
Skills & topics
- Senior Performance Marketing Manager
- Performance Marketing
- Digital Marketing
- E-commerce
- Google Ads
- Facebook Ads
- TikTok Ads
- Affiliate Marketing
- Data Analysis
- Campaign Management
- ROAS
- CPA
- Beauty Industry
- Germany
- Marketing Strategy
- Budget Management
- A/B Testing
- Landing Page Optimization
- Customer Lifetime Value
- Google Analytics
- Google Tag Manager
How to get hired
- Tailor your resume: Highlight your experience in e-commerce performance marketing, specifically within the beauty industry, and quantify achievements with metrics like ROAS and CPA.
- Showcase your skills: Emphasize your proficiency with Google Analytics, Google Tag Manager, Excel, and A/B testing in your application and cover letter.
- Demonstrate initiative: Clearly articulate your hands-on mentality and results-oriented approach, providing examples of successful campaign optimizations.
- Prepare for interviews: Be ready to discuss your experience managing high-budget campaigns and your strategies for maximizing KPIs and customer lifetime value.
- Highlight German language skills: Ensure your fluency in German is evident, as it is a requirement for this role.
Technical preparation
Master Google Analytics and Tag Manager for campaign tracking.,Practice A/B testing on creatives and landing pages.,Familiarize with high-budget campaign management strategies.,Strengthen Excel skills for data analysis and reporting.
Behavioral questions
Describe a time you optimized a campaign for ROAS.,How do you handle budget management for large campaigns?,Explain your approach to cross-departmental collaboration.,Share an example of a successful affiliate marketing strategy.
Frequently asked questions
- What is the required work permit for the Senior Performance Marketing Manager role at Salon Hagel GmbH?
- A work permit for Germany is a mandatory requirement for this Senior Performance Marketing Manager position at Salon Hagel GmbH.
- What level of German language proficiency is needed for this role?
- Fluent German language skills are essential for the Senior Performance Marketing Manager role at Salon Hagel GmbH.
- What is the minimum experience required for the Senior Performance Marketing Manager position?
- The Senior Performance Marketing Manager role requires a minimum of 3-5 years of professional experience in E-commerce Performance Marketing.
- Does Salon Hagel GmbH prefer candidates with experience in a specific industry?
- Yes, Salon Hagel GmbH ideally prefers candidates with experience in the beauty industry for the Senior Performance Marketing Manager role.
- What is the minimum monthly ad spend experience needed for this role?
- Candidates for the Senior Performance Marketing Manager position should have experience with high-budget campaigns, with a minimum of €100k ad spend per month.
- What key analytical tools should I be familiar with for the Senior Performance Marketing Manager job?
- For the Senior Performance Marketing Manager role at Salon Hagel GmbH, proficiency with Google Analytics, Google Tag Manager, and Excel is crucial.
- Are knowledge of Affiliate Marketing and Amazon Ads beneficial for this position?
- Yes, knowledge of Affiliate Marketing and Amazon Ads is considered a plus for the Senior Performance Marketing Manager role at Salon Hagel GmbH.
- What are the main responsibilities of the Senior Performance Marketing Manager at Salon Hagel GmbH?
- The Senior Performance Marketing Manager will be responsible for planning, managing, and optimizing all performance marketing channels, developing strategies, managing budgets, analyzing data, and collaborating with creative teams.
- What kind of company culture can I expect at Salon Hagel GmbH?
- Salon Hagel GmbH fosters a culture of innovation, team spirit, and customer orientation, emphasizing personal development and a supportive work environment.
- How can I highlight my suitability for the Senior Performance Marketing Manager role at Salon Hagel GmbH?
- To highlight your suitability, focus on your quantifiable achievements in performance marketing, your experience with high-budget campaigns, your analytical skills, and your German language proficiency.