Fitness Content Creator & Brand Ambassador (m/w/d)
Instaffo · Cologne, North Rhine-Westphalia, Germany
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- On site
- Part-time
- €45,000 / year
- Cologne, North Rhine-Westphalia, Germany
Job highlights
- Create engaging fitness content on camera.
- Develop video concepts and scripts.
- Analyze content performance and optimize.
- Engage with a vibrant online community.
- Represent Ergotopia as a brand ambassador.
About the role
Fitness Content Creator and Brand Ambassador
Instaffo is seeking a dynamic Fitness Content Creator & Brand Ambassador for Ergotopia GmbH. This role requires a native German speaker with a passion for fitness and a knack for social media content creation.
Responsibilities:
- Be the charismatic and trustworthy voice of Ergotopia, authentically and inspiringly conveying health knowledge on camera.
- Develop innovative video formats, lead idea generation, scriptwriting, and moderation.
- Analyze performance data and community feedback to optimize content and ensure audience relevance.
- Engage actively with the community in comments and by responding to input, fostering interaction and closeness.
- Position Ergotopia as a leading brand in ergonomic office solutions and health through high-quality, innovative content.
- Ensure smooth content production processes, collaborating closely with Brand, Design, and Performance Marketing.
Requirements:
- Work permit for Germany is required.
- Native-level German language proficiency.
- Completed degree or training in sports & health, physiotherapy, or a comparable field. Alternatively, a degree in media studies with a personal connection to fitness (e.g., trainer license).
- Social media native with a strong sense for video formats and storytelling.
- Comfortable in front of the camera, with potential prior experience as a Social Media Manager or Content Creator.
- Basic content production skills (camera operation, editing with CapCut or Adobe Cloud) are a plus; on-camera presence is more important.
- Creative, authentic, and communicative, passionate about promoting a healthy lifestyle and Ergotopia's vision.
- Good understanding of content trends, platform dynamics, and audience needs.
- Excellent written and spoken German, good English skills.
- Valid Class B driver's license.
About the Team:
Join a team of over 70 diverse talents across two locations (Cologne & Darmstadt), including Online Marketing Managers, Sales Specialists, Physiotherapists, and Sustainability Experts. We foster an agile, human-oriented work environment.
About Ergotopia:
Ergotopia is a German e-commerce company dedicated to making the working world happy, healthy, and productive. Since 2014, we've aimed to reduce back pain and enable pain-free living through ergonomic office furniture and digital health solutions, serving over 200,000 corporate and private clients.
Key Skills/Competency:
- Fitness Content Creation
- Brand Ambassadorship
- Social Media Marketing
- Video Production
- Storytelling
- Community Management
- Content Strategy
- Performance Analysis
- Ergonomics
- Healthy Lifestyle Promotion
Skills & topics
- Fitness
- Content Creator
- Brand Ambassador
- Social Media
- Video Production
- Ergonomics
- Health
- Wellness
- Marketing
- Germany
How to get hired
- Tailor your resume: Highlight your fitness expertise, social media skills, and on-camera experience, aligning them with Ergotopia's vision for a healthy workplace.
- Showcase your portfolio: Include links to your best video content, social media profiles, or any relevant brand ambassador work to demonstrate your capabilities.
- Prepare for the interview: Research Ergotopia's products and mission. Be ready to discuss content trends and how you'd authentically represent the brand.
- Demonstrate German fluency: As native-level German is required, ensure your communication skills are evident throughout the application and interview process.
- Highlight technical skills: Mention your proficiency in video editing tools and camera work, emphasizing your passion for content creation.
Technical preparation
Practice video recording and editing skills.,Familiarize yourself with CapCut or Adobe Cloud.,Develop camera presence and on-screen delivery.,Understand social media content performance metrics.
Behavioral questions
How do you authentically connect with an audience?,Describe a time you handled community feedback positively.,How do you stay updated on content trends?,Showcase your passion for a healthy lifestyle.
Frequently asked questions
- What is the primary focus for a Fitness Content Creator & Brand Ambassador at Ergotopia GmbH?
- The primary focus is to be the on-camera talent and authentic voice for Ergotopia, creating engaging video content that promotes a healthy lifestyle and positions the brand as a leader in ergonomic office solutions. This involves ideation, scripting, filming, and community interaction.
- What are the essential qualifications for this role at Ergotopia?
- Essential qualifications include native-level German proficiency, a relevant degree or training in sports/health/physiotherapy (or media studies with fitness experience), strong social media and video creation skills, comfort on camera, and a passion for promoting health and wellness. A work permit for Germany is also mandatory.
- Is prior experience in video editing crucial for the Fitness Content Creator position?
- While basic skills in content production like camera work and editing (e.g., CapCut, Adobe Cloud) are a plus, your impact and presence on camera are considered more important than technical tool proficiency. The role values authentic communication and storytelling.
- How does Ergotopia use content created by the Brand Ambassador?
- The content created is used across social media platforms to authentically engage the community, build brand awareness for Ergotopia's ergonomic solutions, and convey the company's vision of a happy, healthy, and productive work environment. Performance data informs content optimization.
- What is the company culture like at Ergotopia GmbH?
- Ergotopia fosters an agile, human-oriented work environment with a team of over 70 diverse professionals. They are dedicated to improving the work world and supporting clients in creating ideal work and living spaces.
- Does this Fitness Content Creator role require travel?
- Yes, a Class B driver's license is required, indicating potential needs for travel, particularly for external filming or 'drehs' (shoots) beyond the office.