Strategic Finance Analyst, Ads Revenue

About Instacart

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team. There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Instacart Ads helps brands of all sizes put their products in front of millions of high-intent customers. With products, tools, insights, and automation, our ads platform drives measurable impact from discovery to purchase—making your analyses central to how we grow the pie for advertisers, retailers, and customers alike.

Overview of the Role

We’re looking for a Strategic Finance Analyst, Ads Revenue to join Instacart’s Strategic Finance team supporting Instacart Ads. You’ll help shape how advertising fuels Instacart’s growth by owning critical parts of our revenue forecast, building driver-based models, and translating insights into decisions that move the business forward.

In this role, you’ll partner closely with Ads Sales, Commercial Excellence, Data Science, and Accounting to connect strategy to financial outcomes, prioritize initiatives, and deliver crisp, executive-ready narratives. If you enjoy rolling up your sleeves, collaborating across functions, and using data to influence strategy in a fast-paced environment, this role offers meaningful scope and visibility.

Key Responsibilities

• Own critical portions of Instacart Ads revenue forecasting, including pipeline, pacing, yield drivers, and KPI-based models to support targets, scenario planning, and resource allocation.
• Partner with Ads Sales, Commercial Excellence, Data Science, and Accounting to translate strategy into measurable financial outcomes and recommend actions that drive revenue.
• Design and implement financial processes and dashboards that leverage internal data and KPIs to monitor performance, surface insights, and automate recurring reporting.
• Build monthly and quarterly performance materials for leadership, including forecast updates, variance analyses, and materials for board and investor reviews.
• Conduct ad hoc financial modeling and deep dives on initiatives such as pricing and packaging, cohort performance, and attribution; self-serve data with SQL when needed.

Minimum Qualifications

• Bachelor’s degree in Engineering, Computer Science, Mathematics, Economics, Finance, Business, or a related field; or equivalent practical experience.
• 2+ years of experience in strategic finance, FP&A, investment banking, consulting, or a highly analytical role.
• Advanced proficiency in Excel/Google Sheets, including building driver-based financial models, cohort analyses, and scenario/sensitivity modeling.
• Experience building revenue forecasts and translating KPIs into financial outcomes for an operating business.
• Proven ability to create executive-ready materials and present insights to cross-functional and senior audiences.

Preferred Qualifications

• Intermediate SQL (e.g., joins, window functions) and experience working with large datasets; familiarity with Looker or Tableau.
• Experience in digital advertising, ad tech, e-commerce media, or SaaS monetization models.
• Experience partnering with sales organizations on pipeline, pacing, quota, and incentive modeling.
• Experience preparing materials for board and investor audiences.
• Ability to support West Coast business hours in a distributed, remote environment.
• Self-starter who thrives in fast-changing environments; collaborative, low-ego approach—and an appreciation for good food puns.

Compensation & Benefits

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. For US based candidates, the base pay ranges for a successful candidate are listed below:

• CA, NY, CT, NJ: $130,000—$137,000 USD
• WA: $124,000—$131,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $119,000—$125,500 USD
• All other states: $108,000—$114,000 USD

Key skills/competency

• Financial Modeling
• Revenue Forecasting
• KPI Analysis
• Strategic Planning
• Data Analysis
• SQL
• Excel/Google Sheets
• Executive Reporting
• Cross-functional Collaboration
• Digital Advertising