Marketing Data Steward

Marketing Data Steward (Analytics & Reporting)

We are looking for a Marketing Data Steward (Analytics & Reporting) to join our Customer Data Analytics team. This role is responsible for ensuring consistency, alignment, and trust in analytics data across platforms, while enabling Marketing Managers and Business Unit Directors through clear, intuitive, and reliable reporting. The Marketing Data Steward acts as the owner of reconciliation logic across systems such as Snowflake, Eloqua, Salesforce, BigQuery, paid media platforms, social analytics tools, and reporting environments (mostly Qlik). This role ensures that data is centralized in Snowflake and consumed consistently across downstream tools. This position works closely with a Web Data Analyst and a CRM Data Analyst, serving as the connective layer between data sources, analytics outputs, and business‑facing reports. Success in this role requires strong analytical judgment, attention to detail, and the ability to translate complex, multi‑source data into simple, decision‑ready insights.

Key Responsibilities

• Take end‑to‑end ownership of analytics data consistency across platforms.
• Ensure that data is ingested into Snowflake whenever feasible, acting as a steward of the analytical data layer.
• Document and maintain metric and dimension definitions used across reporting.
• Match, reconcile, and validate data across platforms including (but not limited to): Snowflake, Eloqua, Salesforce, BigQuery, Skai, Google Ads, Bing Ads, social analytics platforms (TBD), Qlik.
• Identify discrepancies, understand root causes (e.g. attribution logic, timing, platform definitions), and drive resolution.
• Design and maintain clear, intuitive, and consistent reports and dashboards.
• Ensure reports reflect agreed definitions and are trusted by stakeholders.
• Manage analytics and reporting requests via JIRA.
• Define and document data standards and reporting conventions.
• Establish best practices for metric consistency, platform reconciliation, data validation and testing, documentation and ownership.
• Actively contribute to improving data trust, efficiency, and analytical maturity across the organization.

Qualifications

• Proven experience working with multi‑source analytics data, particularly across marketing and CRM platforms.
• Strong understanding of data warehousing concepts, ideally with hands‑on experience in Snowflake.
• Demonstrated ability to reconcile and align metrics across platforms with differing schemas and definitions.
• Experience working with BI or reporting tools.
• Familiarity with JIRA for task and request management.
• Excellent communication skills in English.
• Highly organized, accountable, and detail oriented.
• Comfortable working independently and in a fast‑paced, global environment.
• Respectful of cultural diversity and flexible with international team schedules.
• Willingness to travel occasionally for team workshops or stakeholder meetings.

Key skills/competency

• Marketing Data Steward
• Analytics & Reporting
• Customer Data Analytics
• Snowflake
• Eloqua
• Salesforce
• BigQuery
• Qlik
• Data Reconciliation
• Data Warehousing