MarComm Technology & Insights Manager

About The Role

As part of the Marketing Communications Center of Excellence, the MarComm Technology & Insights Manager will play a pivotal role in enabling technology-driven marketing excellence across 100+ brands globally. This position combines expertise in Digital Asset Management (DAM), marketing technology enablement, and competitive intelligence to ensure scalable, efficient, and insight-driven communications. The role will partner with cross-functional teams to standardize processes, optimize tools, and deliver actionable insights that empower business units and elevate brand performance.

Key Responsibilities

Digital Asset Management (DAM):

• Own the governance and optimization of DAM platforms to ensure global accessibility and compliance.
• Define and maintain taxonomy, metadata standards, tagging structures, and naming conventions for consistent asset organization.
• Develop training programs and best-practice guidelines for DAM adoption across brands and regions.
• Monitor usage and implement continuous improvements to enhance user experience and asset discoverability.

MarComm Technology Enablement

• Act as the subject matter expert for marcomm technology tools (e.g., DAM, content distribution platforms, etc).
• Evaluate emerging technologies and recommend solutions that align with CoE objectives and scalability needs.

Marcomm Competitor Insights & Market Intelligence

• Lead competitor benchmarking and trend analysis across multiple industries and geographies in the areas of content, marketing channels & marcomm technologies and innovation.
• Build dashboards (experience working with Qlik is preferred) and reports to deliver actionable insights to marketing and leadership teams.
• Collaborate with brand teams to translate insights into strategic recommendations for campaigns, content creation & distribution.

Additional Responsibilities

• Process Standardization: Create and maintain global guidelines for asset management, content workflows, and technology usage.
• Training & Enablement: Design and deliver onboarding sessions, webinars, and toolkits for business units.
• Data & Reporting: Develop KPIs and reporting frameworks to measure technology adoption, DAM utilization, and insight impact.
• Stakeholder Collaboration: Act as a liaison between marcomm, technology, and business units to ensure alignment and adoption.
• Innovation & Continuous Improvement: Identify opportunities to enhance efficiency and scalability through automation and AI-driven solutions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Management, or related field.
• 5+ years of experience in marketing technology, DAM systems, or digital content management within a global organization.
• Strong analytical skills with experience in competitive analysis and data visualization tools.
• Familiarity with marketing automation platforms, analytics tools, and content management systems.
• Excellent communication and stakeholder management skills across diverse teams.

Preferred Skills

• Experience with enterprise DAM platforms.
• Knowledge of taxonomy development and metadata standards.
• Ability to translate complex data into clear, actionable insights.
• Project management experience in technology enablement initiatives.
• Understanding of AI-driven content workflows and automation tools.

KPIs & Success Metrics

• DAM adoption rate across brands and regions.
• Reduction in asset retrieval time and duplication.
• Number of standardized processes implemented globally.
• Frequency and impact of competitor insights reports on strategic decisions.
• Technology integration success and user satisfaction scores.

What We Offer

• A strategic role in a global organization with a strong portfolio of brands.
• The opportunity to lead marketing innovation and shape the future of content and customer engagement.
• A collaborative, forward-thinking team environment.
• Access to cutting-edge tools, platforms, and AI capabilities to support your success.

Key skills/competency

• Digital Asset Management (DAM)
• Marketing Technology (MarTech)
• Competitive Intelligence
• Data Analysis & Visualization
• Content Management Systems (CMS)
• Taxonomy & Metadata
• Qlik (or similar BI tools)
• Project Management
• Stakeholder Collaboration
• AI & Automation