SEO & AI Search Specialist
Infosys · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Enhance online visibility with SEO and AI search expertise.
- Develop and implement search strategies for new experiences.
- Analyze SEO/AI metrics and provide actionable insights.
- Collaborate with marketing, product, and content teams.
- Manage content pipeline and multiple project workstreams.
About the role
SEO & AI Search Specialist (Contract)
Infosys BPM
Infosys BPM is seeking a highly skilled and experienced SEO & AI Search Specialist for a contract position. This role is crucial for enhancing our online visibility and ensuring our content ranks effectively in both traditional organic search and emerging AI-powered search experiences across various solution areas. The ideal candidate will be a strategic thinker with a deep understanding of SEO principles and a forward-looking perspective on AI search capabilities.
Key Responsibilities
- Keyword and Prompt Research: Conduct comprehensive keyword research for organic search and develop effective prompts for AI search engines, identifying opportunities to improve content discoverability.
- Search Strategy Development: Define and refine overarching SEO and AI search strategies aligned with business objectives and target audiences for specific solution areas.
- Content Review and Optimization: Audit existing content and review new content for adherence to SEO and AI search best practices, providing actionable recommendations for improvement.
- Metrics and Analytics: Track, analyze, and report on key SEO and AI search performance metrics, including rankings, traffic, engagement, and conversion rates along with key mentions, citations, sentiment and SOV with LLMs.
- Content Recommendations: Propose specific edits to existing web pages and recommend the creation of new content to enhance organic search rankings and AI search visibility and citations.
- Citation Management: Oversee and manage citations and online listings to ensure accuracy and consistency across platforms.
- Stakeholder Collaboration: Work closely with multiple internal stakeholders, including marketing, product, and content teams, to integrate SEO and AI search strategies into their initiatives.
- Task Management and Workflow: Assign tasks to team members, review draft content, and manage the content production pipeline to ensure timely delivery and publication.
- Workstream Management: Effectively manage numerous concurrent workstreams, prioritizing tasks and ensuring all project deadlines are met.
Basic Qualifications
- High School Diploma or GED Equivalent
- Minimum 6 years of experience related to the job description.
Preferred Qualifications
- Proven expertise in Search Engine Optimization (SEO) with a strong understanding of current algorithms and best practices.
- Demonstrated experience with AI-driven search technologies and their impact on content visibility.
- Proficiency in conducting in-depth keyword research and understanding search intent.
- Experience in developing and implementing successful SEO and AI Search strategies.
- Ability to analyze complex data sets and translate them into actionable insights.
- Excellent written and verbal communication skills, with the ability to clearly articulate recommendations to diverse audiences.
- Strong project management skills, with a track record of managing multiple projects simultaneously.
- Experience working with content management systems (CMS) and SEO tools (e.g., Brightedge, SEMrush, Ahrefs, Google Analytics, Google Search Console).
- Familiarity with AI prompt engineering principles is a plus.
About Us
Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, Infosys BPM has 44 delivery centers in 16 countries spread across 5 continents, with 59,443 employees from 108 nationalities, as of March, 2025. The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years, from key industry bodies and associations like the Outsourcing Center, SSON, and GSA, among others. Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years. The company has consistently been ranked among the top employers of choice, on the basis of its industry leading HR best practices. The company’s senior leaders contribute widely to industry forums as BPM strategists.
EOE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity/National Origin
Infosys is an equal opportunity employer and all qualified applicants will receive
Key skills/competency
- SEO
- AI Search
- Keyword Research
- Prompt Engineering
- Content Optimization
- Analytics
- Project Management
- Stakeholder Collaboration
- SEMrush
- Google Analytics
Skills & topics
- SEO Specialist
- AI Search
- Keyword Research
- Prompt Engineering
- Content Optimization
- Search Strategy
- Analytics
- Digital Marketing
- BPM
- Contract Role
How to get hired
- Research Infosys BPM: Understand their global BPM services, IT integration, and commitment to innovation.
- Tailor Your Resume: Highlight your 6+ years of SEO/AI search experience and specific tool proficiency.
- Showcase AI Expertise: Emphasize your understanding of AI-driven search and prompt engineering skills.
- Prepare for Interviews: Be ready to discuss strategy development, analytics, and stakeholder collaboration examples.
- Highlight Project Management: Demonstrate your ability to manage multiple workstreams and deadlines effectively.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the SEO & AI Search Specialist role at Infosys BPM?
- The SEO & AI Search Specialist at Infosys BPM will be responsible for keyword and prompt research, developing search strategies, content optimization, analyzing performance metrics, collaborating with stakeholders, and managing content workflows. This includes a focus on both traditional SEO and emerging AI search experiences.
- What qualifications are essential for this contract position at Infosys BPM?
- Essential qualifications include a High School Diploma or GED equivalent and a minimum of 6 years of experience relevant to SEO and AI search. Proven expertise in SEO, experience with AI-driven search technologies, strong analytical skills, and project management capabilities are also crucial.
- Is AI prompt engineering experience a mandatory requirement for the SEO & AI Search Specialist role?
- While not strictly mandatory, familiarity with AI prompt engineering principles is considered a plus for this role. The primary focus is on expertise in SEO and demonstrated experience with AI-driven search technologies.
- What SEO tools and platforms are relevant for this position at Infosys BPM?
- Experience with content management systems (CMS) and various SEO tools is preferred. Specifically mentioned are Brightedge, SEMrush, Ahrefs, Google Analytics, and Google Search Console. Proficiency in these tools will be beneficial.
- Can you describe the work arrangement and location for the SEO & AI Search Specialist role?
- This is a remote contract position, allowing you to work from any location. Infosys BPM operates globally with delivery centers across multiple continents.
- What is the reporting structure for this SEO & AI Search Specialist role at Infosys BPM?
- The role involves close collaboration with multiple internal stakeholders, including marketing, product, and content teams. You will also be responsible for task management and assigning tasks to team members, indicating a lead or specialist role within a project team.
- How does Infosys BPM leverage AI in its search strategies?
- Infosys BPM is actively integrating AI into its search strategies to enhance content discoverability in emerging AI-powered search experiences. This includes developing effective prompts for AI search engines and analyzing AI-specific metrics like mentions, citations, and sentiment.