Marketing Manager, Enterprise

Marketing Manager, Enterprise at Infosys

The Marketing Manager, Enterprise will be responsible for executing regional programs and content aligned to strategic initiatives. This role requires a detail-oriented individual with strong project management skills, capable of coordinating with various stakeholders to ensure seamless execution of marketing activities and events.

Responsibilities

• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Manage lead import and scrubbing processes to ensure data accuracy and quality.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationships and communication with security and portfolio sales in the region to align with dynamic business priorities.
• Coordinate and manage customer activations, work with Marketing Operations to create registration pages, implement and automate workflows, and ensure consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Basic Qualifications

• Bachelor’s Degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
• Minimum 9 years of experience related to the job description.

Preferred Qualifications

• Professional marketing experience in the technology industry (preferably in large MNC).
• Proven previous experience working within the Enterprise, including a strong understanding of the Enterprise segment.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong internal communication skills, problem solver, ability to collaborate and work under pressure in a fast-paced matrixed organization.
• Need to have a can-do attitude and tenacity to drive recruitment for program success.
• Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team.
• Self-motivated, able to empower and influence others, and operate with a high degree of autonomy.
• Proficient in English.
• Project Management: Strong ability to plan, execute, and oversee marketing projects from start to finish.
• Detail-Oriented: Meticulous attention to detail to ensure the accuracy and quality of marketing activities.
• Analytical Skills: Ability to analyze campaign performance data and make data-driven decisions.
• Communication: Strong verbal and written communication skills, with the ability to effectively coordinate with various stakeholders.
• Problem-Solving: Proactive approach to identifying and resolving issues that may arise during program execution.

Key skills/competency

• Project Management
• Enterprise Marketing
• Audience Acquisition
• Stakeholder Management
• Marketing Operations
• Lead Management
• Analytical Skills
• Detail-Oriented
• Communication Skills
• Technology Industry Experience