Marketing Manager VidCon

@ Informa Group Plc.

Company Overview

We're part of Informa, a global business with trusted brands in specialist markets across more than 30 countries and a member of the FTSE 100. We run around 800 events each year, create digital platforms of engaging content, and operate professional development programmes.

About FAN EXPO HQ and VidCon

As part of FAN EXPO HQ and Informa, we combine global resources with passionate fandom expertise. VidCon is the world's premier event celebrating digital content creation, bringing together creators, fans, and industry leaders. Our flagship Anaheim event in 2025 attracted 55,000 attendees, making VidCon the epicenter of digital culture.

The Opportunity

The Marketing Manager VidCon will lead general marketing initiatives for the tentpole Anaheim event. This role focuses on driving ticket sales through innovative social and digital marketing campaigns, strategic partnerships, email marketing, website oversight, community management, and collaboration with a PR agency.

Key Responsibilities

• Develop strategic marketing plans to increase exposure, engagement, and ticket sales.
• Manage third-party media agencies and run weekly campaign meetings.
• Oversee VidCon’s website with the digital marketing team.
• Direct creative marketing strategies across all platforms.
• Optimize email marketing for segmentation and conversion.
• Establish strategic partnerships and promotions to boost brand awareness.
• Collaborate with internal teams to ensure timelines and brand standards are met.
• Manage the marketing budget and advertising buy planning.

Qualifications

Required: 5+ years of marketing experience within entertainment or media, with a preference for event or ticket sales marketing. Candidates should be data-driven, proficient in email and social media marketing, and experienced in managing cross-functional campaigns.

What We Offer

• Opportunity to shape the future of VidCon, the premier digital culture event.
• Comprehensive training on distinct audiences and value propositions.
• Collaborative, innovative team environment with global resources.
• Competitive compensation package and extensive benefits.
• Access to leading creators, brands, and internal career development.

Additional Information

This role is based in our Toronto Office. Informa provides an inclusive, diverse workplace with multiple benefits such as flexible work policies, robust wellbeing support, and career growth opportunities. We encourage candidates who are energetic, ambitious, and willing to roll up their sleeves to apply.

Key skills/competency

Marketing Strategy, Digital Marketing, Event Marketing, Ticket Sales, Social Media, Email Marketing, Partnerships, Budget Management, Analytics, Creative Direction