Marketing Manager – Events (Industries Portfolio)

@ Informa Group Plc.

About Informa Group Plc

This role is based in our 240 Blackfriars, London Office. Informa is a global business with trusted brands in specialist markets across 30+ countries, a FTSE 100 member, and ranked #3 in Glassdoor's Best Places to Work 2025 UK list.

Role Overview: Marketing Manager – Events

This hands-on, commercially minded role supports planning and executing multi-channel marketing campaigns. The successful candidate will drive audience acquisition, delegate conversions, and event revenue while collaborating across teams.

Key Responsibilities

• Campaign Execution: Deliver multi-channel campaigns (email, paid social, content syndication, web, etc.).
• Audience Targeting: Build and refine audience lists, segments and personas.
• Conversion Messaging: Write persuasive copy for emails, landing pages, and other touchpoints.
• Performance Monitoring: Track, report and optimize campaign performance.
• Sales Enablement: Provide sales collateral and lead intelligence support.
• Content Repurposing: Transform event content into promotional assets.
• Stakeholder & Media Management: Liaise with internal teams and external media partners.
• Social Media Management: Plan and publish both organic and paid social media content.

Qualifications & Desirable Skills

Candidates should have solid B2B marketing experience, especially in events, conferences, or lead generation. Strong writing skills and proficiency in CRM/email platforms (Eloqua, Salesforce, HubSpot, Marketo) are required. Experience with paid media platforms (LinkedIn Ads, Google Ads) and basic SEO principles is a plus.

Additional Information & Benefits

Working at Informa means joining a vibrant culture with in-person and remote flexibility. Enjoy benefits like generous annual leave, professional development, private medical cover, share schemes, volunteer days, and global collaboration opportunities.

Key skills/competency

• Marketing Manager – Events
• B2B Marketing
• Campaign Execution
• Audience Targeting
• Conversion Copy
• CRM Platforms
• Stakeholder Management
• Social Media
• Content Repurposing
• Performance Monitoring