Marketing Manager – Events (Industries Portfolio)

@ Informa Group Plc.

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries. As a member of the FTSE 100 and #3 in Glassdoor's Best Places to Work 2025 UK list, our purpose is to connect customers to information and people that help them know more, do more and be more.

Job Description

This role is based in our 240 Blackfriars office. We’re looking for a hands-on, commercially minded Marketing Manager – Events to support planning and executing marketing campaigns that drive audience acquisition, delegate conversions, and event revenue. You will report to the Senior Marketing Manager – Events and play a key role in campaign strategy execution, touchpoint optimization and converting leads into paying attendees.

Key Responsibilities

• Campaign Execution: Deliver multi-channel campaigns across email, paid social, content syndication, web, etc.
• Audience Targeting: Build and refine audience lists, segments, and personas.
• Conversion-Focused Messaging: Write persuasive copy for emails, landing pages, and other touchpoints.
• Performance Monitoring: Track and optimize campaign performance across channels.
• Sales Enablement: Support the commercial team with sales collateral and lead intelligence.
• Content Repurposing: Collaborate with teams to convert event content into promotional assets.
• Stakeholder Management: Coordinate with design, digital, and external partners for timely asset delivery.
• Media Partner Management: Cultivate relationships with media partners for contra deals and content placements.
• Social Media Management: Plan, schedule, and publish organic and paid social content.

Qualifications

Experience in B2B marketing with a focus on events or lead generation is preferred. You must be capable of managing multi-channel campaigns, possess strong persuasive writing skills, and be familiar with CRM and email platforms such as Eloqua, Salesforce, HubSpot, and Marketo. Organized, detail-oriented, and results-driven individuals with a proactive testing and iteration mindset will succeed in this role.

Desirable

Knowledge of paid media platforms (e.g. LinkedIn Ads, Google Ads), experience in target-driven marketing, and familiarity with web CMS platforms and basic SEO principles.

Additional Information

This role requires in-person collaboration in the office at least three days a week, with flexibility for remote work. Informa offers a welcoming culture, extensive benefits, career development opportunities, generous leave policies, and robust wellbeing support. As an Equal Opportunities Employer, Informa values diverse backgrounds and perspectives.

Key skills/competency

Marketing Manager – Events: events, campaigns, audience, conversion, CRM, copy, stakeholder, media, social, performance