Marketing Manager – Events (Industries Portfolio)

@ Informa Group Plc.

Company Overview

We are part of Informa, a global business with a trusted network in specialist markets across over 30 countries. As a member of the FTSE 100 and #3 in Glassdoor's Best Places to Work 2025 UK list, our purpose is to connect customers to information and people to help them know more, do more, and be more.

Role Overview

The Marketing Manager – Events role is based in the 240 Blackfriars office. You will support the planning and execution of marketing campaigns aimed at driving audience acquisition, delegate conversions, and event revenue. Reporting to the Senior Marketing Manager – Events, you will handle multi-channel campaign execution, performance tracking, and stakeholder management, impacting commercial results directly.

Key Responsibilities

• Campaign Execution: Deliver multi-channel campaigns via email, paid social, content syndication, and web.
• Audience Targeting: Assist in building audience lists and segmenting to tailor messaging.
• Conversion-Focused Messaging: Craft persuasive copy for emails, landing pages, and various touchpoints.
• Performance Monitoring: Track and report campaign performance for constant optimisation.
• Sales Enablement: Support the commercial team with collateral and lead intelligence.
• Content Repurposing: Collaborate with internal teams to transform event content into engaging promotional assets.
• Stakeholder Management: Coordinate with design, digital, and external partners for timely delivery of assets.
• Media Partner Management: Build relationships to secure contra deals and expand reach.
• Social Media Management: Plan, schedule, and publish content while monitoring performance.

Qualifications

We are seeking someone with B2B marketing experience, preferably focused on events or lead generation, with a proven track record in multi-channel campaign execution and persuasive, conversion-oriented copywriting. Experience with CRM and email platforms such as Eloqua, Salesforce, HubSpot, or Marketo is essential. The ideal candidate is organised, detail-oriented, and results-focused.

Desirable Skills

• Knowledge of paid media platforms like LinkedIn Ads and Google Ads.
• Experience in a commercial, target-driven marketing team.
• Familiarity with web CMS platforms and basic SEO principles.

Additional Information

This role offers flexibility with in-person collaboration (three days a week or more) and remote working options. Benefits include a supportive community, volunteering days, career development opportunities, generous annual leave, private medical cover, a ShareMatch scheme, wellbeing support, and recognition programmes. Informa is an Equal Opportunities Employer that values diverse backgrounds.

Key skills/competency

Marketing Manager – Events: campaign execution, audience targeting, copywriting, CRM, stakeholder management, digital marketing, social media, performance monitoring, content repurposing, sales enablement.