Manager, Marketing Operations and Analytics @ Informa Group Plc.
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About Informa TechTarget
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget you’ll work alongside industry experts, engage with leading brands, and drive measurable results through innovative marketing operations and analytics.
Company Overview
Informa TechTarget (Nasdaq: TTGT) is part of Informa Group Plc, a global leader in business-to-business events, digital services, and academic research. With 2000+ colleagues and offices in 19 locations worldwide, we deliver trusted information, expert-led services, and data-driven insights to technology markets.
Role Overview
The Manager, Marketing Operations and Analytics will oversee reporting and analytics, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. Key responsibilities include managing the project roadmap, ensuring high quality deliverables, analyzing campaign performance, and optimizing processes.
Key Responsibilities
- Manage the marketing operations project roadmap and quality assurance.
- Monitor and analyze campaign performance metrics for improvements.
- Oversee and optimize operational processes and technology integrations including Marketo and Salesforce.
- Lead platform migrations and integrate marketing tech-stacks.
- Mentor team members and generate strategic reports for senior management.
Qualifications
4-6 years of marketing operations and project management experience, with a solid understanding of Marketo, Salesforce, Zapier, and familiarity with Drift, LeanData, WordPress, and Tableau. A relevant degree in Marketing, Business or related field is expected along with expertise in marketing automation and compliance with data privacy laws.
Additional Information
This role is available for candidates in the Boston, New York City, Washington D.C., and Portland areas. Enjoy competitive benefits such as flexible work arrangements, generous PTO, career development opportunities, and wellness support.
Key skills/competency
Manager, Marketing Operations and Analytics, Marketing Operations, Analytics, Project Management, Marketo, Salesforce, Data-driven, Vendor Management, Campaign Analysis, Tech Integration
How to Get Hired at Informa Group Plc.
🎯 Tips for Getting Hired
- Customize your resume: Highlight marketing operations and analytics experience.
- Research Informa TechTarget: Understand their global reach and tech focus.
- Showcase project management: Emphasize experience in managing vendors and tech integrations.
- Prepare for analytics interviews: Demonstrate campaign performance tracking expertise.