Manager, Marketing Operations and Analytics

@ Informa Group Plc.

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, part of Informa Group Plc and traded on Nasdaq, you’ll work with industry experts and leading brands in a vibrant environment spread across 19 global offices.

Learn more at informatechtarget.com and follow us on LinkedIn.

Job Description

This position is available for candidates based in the Boston, New York City, Washington D.C., and Portland areas. As the Manager, Marketing Operations and Analytics, you will lead reporting and analytics, manage complex projects across the Corporate Marketing team, and oversee third-party vendor relationships. You will work closely with marketers, designers, and sales operations to implement and scale strategies that deliver measurable results. A key near-term responsibility is managing a marketing automation platform migration.

• Manage project roadmap and quality assurance for marketing deliverables.
• Analyze campaign performance metrics and optimize operational processes.
• Oversee Marketo platform and ensure integration with Salesforce and other tools.
• Mentor team members on marketing automation best practices.
• Generate regular reports and offer strategic insights to senior management.

Key Responsibilities

• Innovation & Project Management: Oversee project roadmap and deliver high quality work.
• Operational Efficiency & Technology Integration: Optimize processes and manage key systems like Marketo and Salesforce.
• Leadership & Team Development: Mentor team members and drive performance through effective collaboration.

Key Skills/Competency

Manager, Marketing Operations and Analytics, Marketing Operations, Analytics, Project Management, Marketo, Salesforce, Campaign Analysis, Data-Driven, Vendor Management, Automation